My favorite line from Atomic Habits has been living in my head rent-free:
“It doesn’t make sense to continue wanting something if you’re not willing to do what it takes to get it. If you don’t want to live the lifestyle, then release yourself from the desire. To crave the result but not the process is to guarantee disappointment.”
The first day our new Sales VP arrived at TrueSAN in 2001, he came into the all-company meeting and made an announcement in just about this many words: “I am not here to make friends. I have been hired to build a sales team and sell product, and that’s what I intend to do. Thanks.”
So much for small talk. He proceeded to deliver on his promise.
The office socializers disliked him for his no-nonsense approach to communication, but everyone respected his time. He wasn’t rude without reason, but he was direct and kept the people around him focused. Some didn’t consider him charismatic, but no one considered him anything less than spectacularly effective.
I remember sitting down in his office for our first one-on-one meeting.
Fresh off four years of rigorous academic training, I immediately jumped into explaining the prospect profiles, elaborate planning I’d developed, responses to date, and so forth and so on. I had spent at least two hours preparing to make this first impression a good one.
He listened with a smile on his face for no more than two minutes and then held up a hand.
I stopped.
He laughed in a kind-hearted manner and said, “Tim, I don’t want the story. Just tell me what we need to do.”
Over the following weeks, he trained me to recognize when I was unfocused or focused on the wrong things, which meant anything that didn’t move the top two or three clients one step closer to signing a purchase order.
Our meetings were now no more than five minutes long.
If the world seems increasingly darker to you, that's only another reason to create beauty and improvement in your tiny corner of the universe. Not an excuse to mope and bemoan. btw
If you’re selling to CEOs, talk revenue.
If you’re selling to managers, talk productivity.
If you’re selling to employees, talk ease.
People buy what makes their job easier.
A friend of mine was recently having the inside of her house painted.
When the painters showed up, she texted me how great they were. I was confused... It was 8am.
I was like, how can you rate their quality if they just arrived?
She then proceeded to send me a picture of their tools.
All the drop cloths were neatly folded. The ladders were all aligned against the wall in identical angles. The paint cans were stacked perfectly.
There in the middle, on a drop cloth that looked like it was ironed, were the brushes and edge tools painters use, displayed in increasing widths.
It was like a surgeon’s tray before an operation.
The painters had not opened one paint can nor placed an ounce of paint on the wall. And yet my friend was already impressed and ready to refer them to her friends.
There is a lesson here for folks in the residential service world!
“The mind is infinite in wisdom. The brain is a stupid, little dog that is easily trained. Do not confuse the mind with the brain. -Jerry Seinfeld on Tim Ferriss’ podcast
Growth comes from doing the hard things on the days you don’t want to. Whether it’s writing for 30 minutes a day—something I’m committing to in 2025—or working out, consistency compounds.
“If you want to build a ship, don't drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.”
- Antoine de Saint-Exupéry