Jesus Serrano

@wef Reputation and Crisis Management Lead based in #Geneva EN/FR/SP/IT/PT

[World Economic Forum @wef]

The Iranian Foreign Minister will not be attending Davos.
Although he was invited last fall, the tragic loss of lives of civilians in Iran over the past few weeks means that it is not right for the Iranian government to be represented at Davos this year.

[Jesus Serrano @jaserred]

The goal isn’t to “win” the fight for truth — it’s to build a digital space where facts and diverse views can coexist.

Read the full article for what’s at stake — and where we go from here. 👇
https://t.co/zgyeFvjKWk

[Jesus Serrano @jaserred]

🧵Conspiracy theories & #disinformation aren’t just fringe anymore. They influence elections, markets, and public trust. At #WEF25 in Davos, leaders tackled the digital dilemma: How do we stop the spread without silencing free speech? https://t.co/zgyeFvjKWk

[Jesus Serrano @jaserred]

🔍 Transparent content governance
🧒 Ethical design to protect the vulnerable
📚 Media literacy for societal resilience
🤝 Shared governance across sectors
⚖️ Moderation that protects without suppressing

Truth will not moderate itself.

https://t.co/wvOQ5imz1L

[Jesus Serrano @jaserred]

Discover the full report: https://t.co/mph8GJr6GU

[Jesus Serrano @jaserred]

Over the next decade, 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗿𝗶𝘀𝗸𝘀 - extreme weather events, biodiversity loss, and ecosystem collapse - dominate the long-term horizon, underscoring the urgent need for collective action to mitigate cascading crises.

[Jesus Serrano @jaserred]

Having worked for many years in countries affected by conflict, I have seen firsthand how #misinformation and #disinformationcan affect lives, deepen divisions, and complicate the #cooperation needed to tackle shared challenges.

[Jesus Serrano @jaserred]

𝗦𝘁𝗮𝘁𝗲-𝗯𝗮𝘀𝗲𝗱 𝗮𝗿𝗺𝗲𝗱 𝗰𝗼𝗻𝗳𝗹𝗶𝗰𝘁, identified as the top global risk for 2025,

#𝗠𝗶𝘀𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 & #D𝗶𝘀𝗶𝗻�#D𝗶𝘀𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 rank among the top risks over a two-year horizon, underscoring their persistent threat to societal trust and governance.

[Jesus Serrano @jaserred]

The 20th edition of the @wef's Global Risks Report is now live! This year’s report highlights the growing complexity of risks reshaping our world, with immediate concerns dominated by:

[Jesus Serrano @jaserred]

What is Davos? 7 things to know about the World Economic Forum's Annual Meeting https://t.co/pUeMeynAzW

[Jesus Serrano @jaserred]

@JessicaMoussan @ICRC @MSF @NRC_Norway I was so lucky to have worked with you for a few years. You are going to be great in your next work adventure!

[Jesus Serrano @jaserred]

It is a fact that “we cannot wait until 2158 for parity. The time for decisive action is now." Discover the full report here: https://t.co/glRRQs299b

[Jesus Serrano @jaserred]

The @wef Global #gendergap24 Report reveals that at the current pace, it will take another 134 years — equivalent to five generations — to achieve full gender parity. The positive news is that the world has closed 68.5% of the gender gap https://t.co/glRRQs1BjD

[Jesus Serrano @jaserred]

As Saadia Zahidi said, “Despite some bright spots, the slow and incremental gains highlighted in this year's Global Gender Gap Report underscore the urgent need for a renewed global commitment to achieving gender parity, particularly in economic and political spheres.”

[Jesus Serrano @jaserred]

Mi primer blog para el @wef_es en español sobre #desinformación, su erosión de la confianza de las sociedades y cómo reconstruir la confianza y preservar un entorno mediático sano https://t.co/FzoOtUaFZU

[Reuters @Reuters]

LIVE: World Economic Forum briefing on Gaza crisis https://t.co/Vk1H12rVGN

[Jesus Serrano @jaserred]

Check out the blog to explore how rebuilding trust and a healthy media environment requires a joint effort of governments, media houses, technology firms and civil society.

[Jesus Serrano @jaserred]

Thrilled to share my debut blog post for the @wef! ✍️

Democracy thrives on reliable information ecosystems. Yet, #disinformation threatens this vital cornerstone. ⚠️

https://t.co/4pBOcKG7NE

[Jesus Serrano @jaserred]

Digital technology & fragmented media ecosystems allowed disinformation to travel faster than the truth. Experts at #WEF24 from @EU_Commission, @nytimes, @WSJ, and @Internews, discussed how strengthening trusted #media is an essential step for a well-functioning society.