jason shanks

head t-shirt folder @ Nikau Kai
experimenting with AI + design @ flavrdesign

[Federico Viticci @viticci]

When they ask you why Apple software design is special, show them this.

[jason shanks @jasonshanks]

@noahrshinn Can’t wait to get in… 🙌🤙

[Adobe @Adobe]

Adobe for creativity + Claude 🤝

Now, Claude users can power their content with more than 50 Creative Cloud tools. Simply describe the outcome you want and let the assistant orchestrate workflows behind the scenes: https://t.co/G70cSsca8P

[jason shanks @jasonshanks]

I assume everyone is chatting about this already... but wow, it's really coming along. @higgsfield

https://t.co/zrjNIqDOap

[kaize @0x_kaize]

https://t.co/ScYWvkqPa4

[jason shanks @jasonshanks]

one of my favorite uses of Ai thus far...

[can @marmaduke091]

This is the best use of AI videos = education that's fun

You can teach anything about the history like this, can't wait for the future

[jason shanks @jasonshanks]

@everestchris6 OpenClaw let’s go

[Data Desk @DataDeskHQ]

Rory Sutherland explains why marketing isn't "fairy dust", it's real value creation:

"When you create perceptual value, you are creating value. Value can be created in the mind every bit as much as it can be created in the factory."

Rory pushes back on the idea that marketing is just an optional extra sprinkled on top of a product's "real" value. He completely disputes that framing.

"I think we value things according not to what they are, but what they mean. And what they mean is context dependent. It can be massively transformed by storytelling, framing, recontextualization."

He then makes a point he admits is "over ambitious" but argues for it anyway:

Perceived value is actually an environmentally friendly form of value to create.

"You can generally create meaning and imbue a product with meaning with a lot less carbon consumption than is necessarily involved in making the product three times bigger or five times faster."

And this is where Rory lands his most compelling insight, that psychological breakthroughs are far more achievable than technological ones:

"If we're looking for breakthrough 10x moonshot improvements, it's actually much easier to find psychological moonshots than technological moonshots."

He illustrates this with a memorable example:

"Making a train 10 times faster, it was possible in 1840. It's very difficult to do now. Making a train journey 10 times more enjoyable? That's still doable in my view."

The takeaway:

Before investing millions in making your product faster, bigger, or more feature-rich, ask whether you could create just as much value by changing how people experience and perceive what you already have.

[MrMETA.eth @andreadionisio]

soooo good. music is on point too!

[jason shanks @jasonshanks]

Digging this...

[Anthropic @AnthropicAI]

We’re publishing a new constitution for Claude.

The constitution is a detailed description of our vision for Claude’s behavior and values. It’s written primarily for Claude, and used directly in our training process.
https://t.co/CJsMIO0uej

[jason shanks @jasonshanks]

@azed_ai another winner... thank you

[jason shanks @jasonshanks]

I mean... no prompt... just looked up. #momentofzen.

[jason shanks @jasonshanks]

https://t.co/nUhyfuhlTQ

[Data Desk @DataDeskHQ]

I used to think the greatest marketers were:

David Ogilvy, Gary Vee, or Seth Godin.

Then I discovered Pixar's 22 rules for storytelling that Steve Jobs called "the world's most powerful force."

Lessons from the 21st century's best storytellers that every marketer should know:

[jason shanks @jasonshanks]

The more I work in visual AI, the more I see my storytelling getting sharper and more intentional. Came across this post from @BigBrainMkting and it really clicked. Craft still leads the tools.

[jason shanks @jasonshanks]

@1littlecoder nice...

[jason shanks @jasonshanks]

@azed_ai thank you

[jason shanks @jasonshanks]

Working through a new set of fall visuals.
From design to product to campaign, keeping the scenes warm, grounded, and real.

for @NikauKai
by @flavrdesign

Real Solutions. Evolving Tools.

@MidJourneyLIVE
@higgsfield_ai
#Veo3

[jason shanks @jasonshanks]

Stumbled on MotionStream today. Real-time video generation with interactive motion controls. Wild to see where this is heading. Not sure if it is production-ready, but the tech is worth watching.

https://t.co/jI1z1NsCS7

[jason shanks @jasonshanks]

@_davideast @GoogleLabs so refreshing.. love it