Jay Tailor

Runner, Adventurer, Writer, Astrologer, Coder, Director of Engineering at @Unity3d, Sage and Doer :-)

[Jay Tailor @jayendratailor]

@MBromberg Exactly🎯, #unity3d goes way deeper when it comes to game development where precision matters most for game creator with physics, realtime 3d, shader, lights, complex memory management and 100 other things. These AI tool will compliment game developer to develop faster in Unity.

[Matthew Bromberg @MBromberg]

Folks. Can I explain something about world models? Seems like today might be a good day for that.

Advances in large-scale “world models” — whether developed by partners like Google or others — materially expand the frontier of interactive content creation. These models can generate high-quality, interactive, video-like experiences from natural language or minimal input.

Today, they are primarily editable through prompting, which limits the level of determinism and precision required for production-grade game mechanics. As a result, their outputs remain probabilistic and non-deterministic, making them unsuitable on their own for games that require consistent, repeatable player experiences.

Rather than viewing this as a risk, we see it as a powerful accelerator. Video-based generation is exactly the type of input our Agentic AI workflows are designed to leverage—translating rich visual output into initial game scenes that can then be refined with the deterministic systems Unity developers use today. Our agents already generate high-quality scenes from static video. Interactive, camera-controllable video from world models would further enhance this pipeline and materially improve the fidelity and speed of early-stage content creation. We believe this represents a meaningful step forward for AI-driven development across the industry.

Unity’s role is to operationalize these advances. Outputs from world models are ingested into Unity’s real-time engine, where they are converted into structured, deterministic, and fully controllable simulations. Within Unity, creators define physics, gameplay logic, networking, monetization, and live-operations systems to ensure consistent behavior across devices and sessions.

This combination enables developers to move faster from concept to scalable product: AI accelerates environment and asset generation, while Unity provides the execution layer that transforms generated content into reliable, monetizable experiences.

As a result, world models expand content supply and reduce development friction, while Unity remains the system of record for runtime, distribution, and long-term operations. This dynamic broadens Unity’s addressable market and reinforces its central role in the interactive ecosystem.

[Matthew Bromberg @MBromberg]

This new product points the way to a more collaborative future in the creation of interactive entertainment. Congratulations Team @unity

🔗 https://t.co/mH23xJwQpK #UnityStudio #3DDesign #NoCode #Unity

[Jay Tailor @jayendratailor]

#AirIndia you are undoubtedly the worst airline in the world. Your customer service, service at Delhi airport is horrible to say the least. I will never ever fly with you again.

[Jay Tailor @jayendratailor]

Stranger knocking on the door #bird #yosemite #blink

Should I open?

[Jay Tailor @jayendratailor]

@UnityQAThomas @Workday Worst HR software ever. #workday

[Unity @unity]

Here is an open letter to our community:
https://t.co/qadAWzdGkb

[Jay Tailor @jayendratailor]

Brilliant thread explaining it in detail #unity3d #unity

[Troy Kirwin @tkexpress11]

I worked on an early, very different iteration of the @unity pricing changes ~1 yr ago

My thoughts:
1. Unity strategically had no choice but to make changes
2. Devs are upset, but it isn't quite as bad as it seems
3. Unity's comms & implementation wasn't great

More below 👇

[Matt @mattgamedevguy]

Updated to show that you are only charged once for an active install, not per month.

Surely this isn't a terrible deal?

#unity3d #UnrealEngine #gamedev #IndieGameDev

[Jay Tailor @jayendratailor]

Thank you #unity3d #UnityEngine #gaming

[Unity @unity]

We want to acknowledge the confusion and frustration we heard after we announced our new runtime fee policy. We’d like to clarify some of your top questions and concerns:

Who is impacted by this price increase: The price increase is very targeted. In fact, more than 90% of our customers will not be affected by this change. Customers who will be impacted are generally those who have found a substantial scale in downloads and revenue and have reached both our install and revenue thresholds. This means a low (or no) fee for creators who have not found scale success yet and a modest one-time fee for those who have.

Fee on new installs only: Once you meet the two install and revenue thresholds, you only pay the runtime fee on new installs after Jan 1, 2024. It’s not perpetual: You only pay once for an install, not an ongoing perpetual license royalty like a revenue share model.

How we define and count installs: Assuming the install and revenue thresholds are met, we will only count net new installs on any device starting Jan 1, 2024. Additionally, developers are not responsible for paying a runtime fee on:
- Re-install charges - we are not going to charge a fee for re-installs.
- Fraudulent installs charges - we are not going to charge a fee for fraudulent installs. We will work directly with you on cases where fraud or botnets are suspected of malicious intent.
- Trials, partial play demos, and automation installs (devops) charges - we are not going to count these toward your install count. Early access games are not considered demos.
- Web and streaming games - we are not going to count web and streaming games toward your install count either.
- Charity-related installs - the pricing change and install count will not be applied to your charity bundles/initiatives.

For additional questions, we have updated our blog and FAQ resources. ⬇️
Blog: https://t.co/P0j6NLOSBi
FAQ: https://t.co/XhxhpdthK9
Forums: https://t.co/SOptIdO1IK

[Jay Tailor @jayendratailor]

@airvistara is my new #favourite #best #airline in #India @airindia should learn a thing or 2 from them. Had a solid experience. While #airindia is the only airline which charges even 100 gms in excess baggage. Always rude and never wants to help and hardly cares.

[Jay Tailor @jayendratailor]

Hi @anandmahindra sir, all #Mahindra's service center in Udaipur and Chittorgarh has the worst service in comparison of other companies. Untrained staff, no customer support, no availability of simple spare parts. I will move back to Suzuki.

[Jay Tailor @jayendratailor]

@mayankms I wish #indian #cricket players can say the same. They have turned into entertainers like #Bollywood than playing real #Cricket. Afterall It's all about #money and #fame at the end of the day.

[Jay Tailor @jayendratailor]

So excited to see Unity collaborate with Apple to bring in the next era of spatial computing for creators. Apply for the beta program: https://t.co/IFBYwa8Pfn

[Unity @unity]

We’re so excited about our collaboration with @Apple, and how devs can use our RT3D tools to bring new and existing apps and games to Apple Vision Pro and create incredible spatial experiences for users.

Learn more: https://t.co/QDYdEljavv

[Jay Tailor @jayendratailor]

@alokc83 @jainarpit06 @lokeshpurohit

[Jay Tailor @jayendratailor]

It is so hard to lose a close friend. Wasn't ready to say #goodbye just yet to my dear buddy Neeraj from college. Gone too soon men. Some of us started fund raising for his family with 2 amazing daughters. Plz #donate if u can. 😢https://t.co/tIEcTcjFPK

#friendship #college

[Jay Tailor @jayendratailor]

@DublinPIO @wheelsbus @dublinpio no buses at Bart. Been waiting for 10 minutes

[Jay Tailor @jayendratailor]

@abhi_is_online #Oscars2023 couldn't be better. #NaatuNaatu wins the best song award. So proud as #Indian. All the folks catch #RRR on #Netflix if you haven't already. It's such an amazing experience to watch. @ssrajamouli @ajaydevgn #jrntr #RamCharan @aliaa08 @mmkeeravaani

[Jay Tailor @jayendratailor]

@Variety So happy for #BrendanFraser. Specially after all he went through. This is such an inspirational story. #Oscars2023

[Jay Tailor @jayendratailor]

I checked out #ChatGPT to see what the hype was about. OMG I AM JUST BLOWN AWAY BY SHEER BRILLIANCE OF THE AI. JUST INCREDIBLE!!! #softwaredevelopment at it's best