Jaymin Kotecha

Swiggy. HyperTrack. Woolf. Operator at heart. 12 years building things from scratch. Now going deep on AI. IIT Bombay.

[Jaymin Kotecha @jayminrk]

11/ 10 years down that road we'd have been an events company. wizcraft, oml scale.
we didn't want that. we wanted 0 to 100 to 1mn, fast.
looking back, that refusal was the noob part.
not the market.

[Jaymin Kotecha @jayminrk]

1/ at a fractal townhall, i asked srikanth what the company was doing to support employees who wanted to start companies. back then sabbatical only existed for medical emergency or higher education.

he said yes on the spot. became the first person at fractal to take one for starting up.

[Jaymin Kotecha @jayminrk]

10/ tried 3 acquisitions, bookmyshow, paytm, makemytrip. good calls, real interest, zero real offers. just acquihires, which meant 4 of us moving cities for jobs that already existed.
took a personal 4 lakh loan from a senior to stay afloat. couldn't raise a series a

[Jaymin Kotecha @jayminrk]

@willccbb i hope its July 2026! :)

[Jaymin Kotecha @jayminrk]

@asharoraa @PrimeIntellect 100M, 9 months is crazy!! Congrats and best of luck! 🙌

[Jaymin Kotecha @jayminrk]

The walk works when you're the buyer and the money is the company's.
Sitting on the other side of the table, I almost never saw it work.

At @hypertrack I sold location AI into CTOs who had already burned millions and put 100+ engineers on building their own. Ours was better. Often cheaper.
We still lost most of them.

It wasn't that they couldn't do the math. They could. The problem is that the person who has to approve the switch is usually the person who approved the build. The dollars are sunk. The reputation isn't.

Sunk cost is a reasoning error. A long walk and a good question can fix it.
Career cost is a rational fear. No ROI deck touches it.

[Gokul Rajaram @gokulr]

MEMORY IS THE MOAT

@nikesharora, Chairman & CEO of @PaloAltoNtwks , interviewed by @HarryStebbings (@20vcFund )

Summary: Nikesh Arora took Palo Alto Networks from an $18 billion company to one worth $225 billion, and his read on enterprise AI is blunt: most companies are doing it wrong, and most of the products are not ready. His core claim is that consumers forgive AI's mistakes while enterprises cannot, so the money will flow to whoever builds the depth (the context, the memory, and the edge-case training) that lets an agent act without a human catching its errors. The companies that win will redesign themselves around AI instead of adding it to yesterday's workflow, and the lasting advantage will be the memory a system builds up about you. He expects token prices to fall 90%, half of G&A roles to disappear in 3 years, and more engineers and salespeople, not fewer.

1. Context Stickiness. The lasting advantage in AI is the context a system holds about you, not the model itself. Arora says the frontier labs are racing to remember what you asked over the last 30, 60, 90 days so each new answer gets easier and you stop wanting to leave. The more a model knows about a user, the higher the cost of switching, and that stickiness is the moat. For enterprises the same logic holds: the company that owns its context wins, not the one renting the smartest model.

2. Breadth Versus Depth. The frontier model problem is a breadth versus depth problem. Consumers tolerate false positives and enterprises have none to spare. Arora had Gemini write a passable investment memo in 4 minutes, and a wrong line or two did not matter because a person was sitting in the middle to catch it. An agent acting on its own has no person in the middle, so a false positive becomes a live failure. Consumer AI wins on breadth and brand, while real enterprise revenue comes from depth.

3. The Waymo Standard. Waymo is the biggest agentic product in the world, and it shows what depth actually costs. Replacing one human, the driver, took tens of billions of dollars of edge-case training and data that exists nowhere on the internet. You cannot drop the next Anthropic model into your Mercedes and tell it to drive you home. Every enterprise agent that truly replaces a person needs that same depth, which is why most agentic enterprise products are not ready.

4. Rethink The Workflow. Most enterprises are losing because they add a little AI to an old workflow instead of redesigning the workflow around AI. Arora's example: scanning an invoice 20% faster is the trap, while the real win is letting AI do 80% of the thinking, like reading every CV and telling you which 20 people to interview and what to ask each one. That means giving up human control, which is exactly what companies resist. The winners over the next 3 years rethink the company with AI, not the task.

5. Software With Opinions. The next wave of enterprise software will have opinions, and that is the real change Arora is pointing at. Coded SaaS gives you the output you defined for the input you fed it. An AI marketing assistant reads your copy, tells you it is off-brand, and says how to fix it. That opinion makes an average employee smarter, which is why Arora expects half the people in G&A functions like marketing, finance, and HR to be gone within 3 years.

6. More Engineers, Not Fewer. The fear that AI shrinks headcount is half wrong. Process-heavy G&A roles compress, but Arora wants more technical and more sales people. His teams keep asking for resources to rework marketing and HR, and for people who can prompt frontier models, build harnesses, and bring in data nobody else has. A good product also needs more sellers: he met 20 customers in Europe last week and half did not know what his 20-year-old company already ships.

7. Tokens At One-Tenth. Long-term token pricing should be a tenth of what it is today. Compute costs 2 to 4 times what it did 2 years ago because more than half of it feeds loss-making consumer AI, which forces the pricing pressure onto enterprise and coding workloads that have to pay. As compute gets more efficient and consumer usage gets capped, prices fall hard over the next 3 to 5 years. The model from 2 years ago was already good enough for 90% of tasks; the problem was it cost too much to run.

8. The Token Allocation Trap. Capping token spend punishes your best people. Arora runs a "use judiciously" model, not a free-for-all, because the smartest AI-savvy employee can burn 20 times the tokens of an average one. Playing whack-a-mole with cost hurts the high performers most and slows the learning you need. The better move is to track usage, leave the power users alone, and cap only the genuine outliers.

9. The Attacker's New Edge. Powerful coding models cut both ways. Trained to write good code, they are just as good at finding bad code. Pointed at his own systems, a model found in 6 weeks what would have taken his team 5 to 6 years. It cannot safely auto-patch, because it would "fix" 30% of things that are not broken, so it arms attackers faster than defenders. The result is urgency: every enterprise has to fix its systems faster, which is good for security companies.

10. The FTE Tell. If a startup needs forward-deployed engineers to sell into the enterprise, the product is not finished. Arora's read: enterprise AI is barely 12 months old, agents keep changing what the product even is, so vendors send engineers to build the product inside the customer while the technology keeps moving. A real forward-deployed engineer brings code back and folds it into the product; many are just adoption consultants. Expect customers to churn from one tool to the next, the way coding went from Windsurf and Devin to Codex, Claude, and Factory.

11. Three Missed Tricks. Miss one trick and you survive, miss two and you are partly impaled, miss three and you could be obsolete. This is why Arora spends more time than ever learning, pinging founders building things he does not yet understand. He buys early and cheap on conviction, treating an acquisition as a 10x or 100x bet where paying 1 or 2 times more does not matter, rather than waiting to buy the proven winner for a billion. He runs a twice-weekly "AI EIO" meeting so his top 15 leaders compete to show what they shipped.

12. The Sunk Cost Walk. A board member taught Arora to separate effort from wanting the outcome. After months grinding through a near-billion-dollar acquisition, he was told to take a long walk and ask one question: if this deal walked in the door right now with zero effort, would I still write the check? You have not spent a dollar yet, so the only thing that counts is whether it stands on its own merits. The same trap catches investors who confuse beating 8 VCs to a term sheet with the deal being good.

[Jaymin Kotecha @jayminrk]

Learned this the hard way building Council, a dual-model workspace I made as a non-coder.

Raw API access, same models as the consumer apps. It felt hollow and it took me a while to figure out why. The model was never the product. The context layer was.

Then I added summaries so sessions could carry forward, and watched a model invent a message I never sent and write it into the summary as fact. That would have carried into every session after.

Context is the moat. And a context layer that fabricates is worse than none, because the errors don't stay errors.. they compound.

[Gokul Rajaram @gokulr]

MEMORY IS THE MOAT

@nikesharora, Chairman & CEO of @PaloAltoNtwks , interviewed by @HarryStebbings (@20vcFund )

Summary: Nikesh Arora took Palo Alto Networks from an $18 billion company to one worth $225 billion, and his read on enterprise AI is blunt: most companies are doing it wrong, and most of the products are not ready. His core claim is that consumers forgive AI's mistakes while enterprises cannot, so the money will flow to whoever builds the depth (the context, the memory, and the edge-case training) that lets an agent act without a human catching its errors. The companies that win will redesign themselves around AI instead of adding it to yesterday's workflow, and the lasting advantage will be the memory a system builds up about you. He expects token prices to fall 90%, half of G&A roles to disappear in 3 years, and more engineers and salespeople, not fewer.

1. Context Stickiness. The lasting advantage in AI is the context a system holds about you, not the model itself. Arora says the frontier labs are racing to remember what you asked over the last 30, 60, 90 days so each new answer gets easier and you stop wanting to leave. The more a model knows about a user, the higher the cost of switching, and that stickiness is the moat. For enterprises the same logic holds: the company that owns its context wins, not the one renting the smartest model.

2. Breadth Versus Depth. The frontier model problem is a breadth versus depth problem. Consumers tolerate false positives and enterprises have none to spare. Arora had Gemini write a passable investment memo in 4 minutes, and a wrong line or two did not matter because a person was sitting in the middle to catch it. An agent acting on its own has no person in the middle, so a false positive becomes a live failure. Consumer AI wins on breadth and brand, while real enterprise revenue comes from depth.

3. The Waymo Standard. Waymo is the biggest agentic product in the world, and it shows what depth actually costs. Replacing one human, the driver, took tens of billions of dollars of edge-case training and data that exists nowhere on the internet. You cannot drop the next Anthropic model into your Mercedes and tell it to drive you home. Every enterprise agent that truly replaces a person needs that same depth, which is why most agentic enterprise products are not ready.

4. Rethink The Workflow. Most enterprises are losing because they add a little AI to an old workflow instead of redesigning the workflow around AI. Arora's example: scanning an invoice 20% faster is the trap, while the real win is letting AI do 80% of the thinking, like reading every CV and telling you which 20 people to interview and what to ask each one. That means giving up human control, which is exactly what companies resist. The winners over the next 3 years rethink the company with AI, not the task.

5. Software With Opinions. The next wave of enterprise software will have opinions, and that is the real change Arora is pointing at. Coded SaaS gives you the output you defined for the input you fed it. An AI marketing assistant reads your copy, tells you it is off-brand, and says how to fix it. That opinion makes an average employee smarter, which is why Arora expects half the people in G&A functions like marketing, finance, and HR to be gone within 3 years.

6. More Engineers, Not Fewer. The fear that AI shrinks headcount is half wrong. Process-heavy G&A roles compress, but Arora wants more technical and more sales people. His teams keep asking for resources to rework marketing and HR, and for people who can prompt frontier models, build harnesses, and bring in data nobody else has. A good product also needs more sellers: he met 20 customers in Europe last week and half did not know what his 20-year-old company already ships.

7. Tokens At One-Tenth. Long-term token pricing should be a tenth of what it is today. Compute costs 2 to 4 times what it did 2 years ago because more than half of it feeds loss-making consumer AI, which forces the pricing pressure onto enterprise and coding workloads that have to pay. As compute gets more efficient and consumer usage gets capped, prices fall hard over the next 3 to 5 years. The model from 2 years ago was already good enough for 90% of tasks; the problem was it cost too much to run.

8. The Token Allocation Trap. Capping token spend punishes your best people. Arora runs a "use judiciously" model, not a free-for-all, because the smartest AI-savvy employee can burn 20 times the tokens of an average one. Playing whack-a-mole with cost hurts the high performers most and slows the learning you need. The better move is to track usage, leave the power users alone, and cap only the genuine outliers.

9. The Attacker's New Edge. Powerful coding models cut both ways. Trained to write good code, they are just as good at finding bad code. Pointed at his own systems, a model found in 6 weeks what would have taken his team 5 to 6 years. It cannot safely auto-patch, because it would "fix" 30% of things that are not broken, so it arms attackers faster than defenders. The result is urgency: every enterprise has to fix its systems faster, which is good for security companies.

10. The FTE Tell. If a startup needs forward-deployed engineers to sell into the enterprise, the product is not finished. Arora's read: enterprise AI is barely 12 months old, agents keep changing what the product even is, so vendors send engineers to build the product inside the customer while the technology keeps moving. A real forward-deployed engineer brings code back and folds it into the product; many are just adoption consultants. Expect customers to churn from one tool to the next, the way coding went from Windsurf and Devin to Codex, Claude, and Factory.

11. Three Missed Tricks. Miss one trick and you survive, miss two and you are partly impaled, miss three and you could be obsolete. This is why Arora spends more time than ever learning, pinging founders building things he does not yet understand. He buys early and cheap on conviction, treating an acquisition as a 10x or 100x bet where paying 1 or 2 times more does not matter, rather than waiting to buy the proven winner for a billion. He runs a twice-weekly "AI EIO" meeting so his top 15 leaders compete to show what they shipped.

12. The Sunk Cost Walk. A board member taught Arora to separate effort from wanting the outcome. After months grinding through a near-billion-dollar acquisition, he was told to take a long walk and ask one question: if this deal walked in the door right now with zero effort, would I still write the check? You have not spent a dollar yet, so the only thing that counts is whether it stands on its own merits. The same trap catches investors who confuse beating 8 VCs to a term sheet with the deal being good.

[Jaymin Kotecha @jayminrk]

@Tristanrhee3 @X just started. still figuring it out. biggest source of new learnings for me so far. good to be here.

hello @Tristanrhee3 👋🏽

[Jaymin Kotecha @jayminrk]

@nikesharora @HarryStebbings we all have more thoughts than we can act on. most just evaporate.
posting keeps a log. you course correct, or someone answers you.
and for the rest of mortals like us, your unused thoughts are still worth reading. continue.

[Jaymin Kotecha @jayminrk]

fluent and correct are different things. fluency grabs attention, accuracy builds trust.
llms made fluency free. accuracy is the only expensive thing left.

[Jaymin Kotecha @jayminrk]

@realAkashAnand Research

[Jaymin Kotecha @jayminrk]

Personal Council.

Wanted to create a team (of agents) for brainstorming various things. (Personal, professional, human behaviour)

Both the agents can look at each other’s responses.

Facing memory issue. At times hallucinating

[Paras Chopra @paraschopra]

What software have you built for yourself (and yourself *only*) using Claude Code / Codex / etc.?