@tawatson@wise_laura@jvanrijn (2/2) care that the brand uses a noreply on transactional emails either, it can be frustrating for a small portion of readers who have questions and want to get in touch with the brand quickly (e.g. Customer Support contact after an eComm purchase). Wdyt?
@tawatson@wise_laura@jvanrijn (1/2) I think it's less about whether or not customer's "care" if it's a noreply address and more about what it creates in terms of UX. For a newsletter, it's already uncommon to use noreply anyway (and it's bad branding), but it's much more common in transactional. While users
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