Jeffrey Herzog

Founder, Chairman & CEO @AvenueZ_Network | Founder, iCrossing | Shaping media and tech just enough to make all the difference.

[Avenue Z @avenuez_network]

“This acquisition makes us a complete growth engine in ecommerce.” — @jeffreyZOG

We’ve acquired Varfaj, a premier @Shopify Plus design and technology partner.

@varfajpartners Founder and CEO David Conforti joins Avenue Z as Chief Growth Officer as we unify ecommerce development, performance media, and AI optimization.

Commerce is shifting to agent-led buying. We’re building for it.

Read more: https://t.co/00jMmEDOy2

[Jonathan Snow, DMD @drsnow]

Why is a brand like Rare Beauty absolutely dominating its competitor HAUS Labs in AI search?

Find out in our DTC Top 60 Power Rankings (Beauty) report that just went live! 🚨

We tracked 60 top beauty brands across 3 major LLMs: ChatGPT, Perplexity, and Gemini with over 100+ real shopping prompts.

LLM engines are your new top of funnel channels and don't require ad spend...yet. Sound familiar? Like the early days of TikTok Shop.

This is why I'm calling it DTC's biggest blue ocean for the next couple years.

➡️ How are trendy brands like Rare Beauty, rhode skin, and Tarte Cosmetics faring against legacy giants in AI rankings?

➡️ Which LLM surfaces shopping modules in 92% of search queries?

➡️ What's the split between owned vs earned content in AI-cited sources?

➡️ If you're an ecommerce brand trying to dominate AI search visibility, where should you focus all your attention and energy?

Our AI Search Visibility Index report answers these questions objectively, using hundreds of thousands of data points.

[Jeffrey Herzog @jeffreyZOG]

@avenuez_network taking ecommerce by storm...

[Avenue Z @avenuez_network]

ChatGPT Shopping is already reshaping how people buy.

If your #ecommerce brand isn’t showing up in AI recommendations, you’re already behind.

Here’s how to get ranked before your competitors do: https://t.co/BX1cQbzi8h

#ChatGPT #AIOptimization

[Jeffrey Herzog @jeffreyZOG]

More big news to share - first to market for first-movers...

#AI #AIO #AIoptimization

https://t.co/Wmfe4CauJR

[Jeffrey Herzog @jeffreyZOG]

A true game-changer - congrats: https://t.co/Z03BvkHZ7p
https://t.co/n50b3QSnJM via @Inc

[Jeffrey Herzog @jeffreyZOG]

Chegg vs. Google is a wake-up call: AI-optimized content isn’t the future—it’s now.

If your traffic depends entirely on old-school SEO, you’re already behind. Adapt, optimize, or disappear.

https://t.co/5QMQ35XMMJ

[Jeffrey Herzog @jeffreyZOG]

I've seen it once ('98), twice ('09), now the third time in history...

"For decades, websites provided platforms with content in exchange for traffic. AI flips this—content fuels its model, but traffic doesn’t always flow back."

The opportunity is here, now. 🔥

[a16z @a16z]

“What happens to the billion other websites if they aren’t getting traffic?”

@cdixon raises a topic few are talking about: AI isn’t just disrupting search—it's changing the internet's economic model.

For decades, websites provided platforms with content in exchange for traffic. AI flips this—content fuels its model, but traffic doesn’t always flow back.

As users turn to AI for answers instead of the traditional search, control is becoming increasingly concentrated in the hands of a few dominant systems.

He’s worried about the future of the internet, and what this shift means for creators. To address this, he asks: What new incentive structures or architectures should we be thinking about?

[Jeffrey Herzog @jeffreyZOG]

this new 'age of AI optimization'? been there, done that.

https://t.co/78qJsogTSh

#seo #search #aio #aioptimization

[Jeffrey Herzog @jeffreyZOG]

Emerging Media / New Media... it's here. The 7,400+ requests that came through within the first few days show it's gone overlooked for too long.

https://t.co/c9mJECaT1f

#newmedia #emergingmedia

[Jeffrey Herzog @jeffreyZOG]

Miami is booming, and we're aligned for the ride.

https://t.co/6UPLNmuIhf

#miami #southflorida #contentcreator

[Avenue Z @avenuez_network]

$700 billion by 2033—that’s the future of embedded finance. See how brands like @Target, @Shopify, and @Lyft are leading the way and how fintechs can leverage media and tech to capture their share: https://t.co/pWclZUcuQ8

[Jeffrey Herzog @jeffreyZOG]

3 decades in, I could write THE book on better board meetings.

Talked with @forbes about it recently and made one thing clear: Focus on alignment, not unanimity.

https://t.co/ezUbR1Yq7w

[Jeffrey Herzog @jeffreyZOG]

it's all about discipline.

Tristan gets it. Great energy, tremendous potential. Anyone that aligns with him on this path is making an excellent decision.

https://t.co/GycXIGSPcH

@upressonline

[Jeffrey Herzog @jeffreyZOG]

@drsnow Agreed. Watch, don't wait.

[Jonathan Snow, DMD @drsnow]

Everyone acting like SCOTUS already announced upholding the TikTok ban 😂

TikTok is posturing by threatening to shut off the app for all users in US on Sunday to incite outrage on ppl/businesses that heavily rely on it.

This is called leverage.

The longer SCOTUS waits to announce its decision, the more likely it actually strikes down the ban or delays it.

Btw- the “ban” would go into effect one day before Trump takes office. Trump is considering an immediate executive order to halt the ban for 60-90 days. Yes, this is possible.

This saga is FAR FROM OVER!

[Jeffrey Herzog @jeffreyZOG]

Strategic Partnerships + Strategic Placements + Consumer Value = Driving Influence.

Great Fortune story, @getapril_tax

https://t.co/r5q7eUtQeX

[Jonathan Snow, DMD @drsnow]

New Zuck 🔥

[Jeffrey Herzog @jeffreyZOG]

My take on the TikTok ban: watching, not waiting.

The opportunity is vast - for either scenario.

It's taken center stage at @NRFnews

"Over the holidays last year, we did 60,000 pairs of jeans in a four-day span on TikTok Shop,” Olson said.

It's 4 days until the decision - and 4 more days of daily revenue opportunity.

https://t.co/hb1zaWiKd6

[Jeffrey Herzog @jeffreyZOG]

"Legacy media has a trust problem, but it’s not too late to solve it."

Great story, @cwarzel

https://t.co/vZaISu3Miw