Jennifer K Pittleman

Social media & PR @Fleishman for SAP, GE Foundation and Essity. Tweeting about marketing + my main passions: music, culture and tech.

[Jennifer K Pittleman @jennko]

Definitely not tweeting here as much, especially since this thing we're doing is no longer called tweeting.

Playing with Threads for the moment. Not fully convinced it's meeting the need, but will give it a chance.

[Jennifer K Pittleman @jennko]

4 - Having said all that, the hero video creeps me out (and maybe it's because I just watched Black Mirror) but deepfakes are serious and not something to joke about.

Perhaps I'm taking this too seriously, but that's my initial reaction.

[Jennifer K Pittleman @jennko]

Talking about @VirginVoyages and their JLo collab at work (https://t.co/PPV7qULov8).

Having done travel PR / social before, I've got so many thoughts!

1 - The microsite creative is so strong and shows the talent immersed in many aspects of the travel experience. That's gold.

[Jennifer K Pittleman @jennko]

3 - What's strategic about this campaign is the tie in with the trending topic of AI, which suddenly makes it newsworthy. The fact that they coined it Jen AI (after generative AI) is so creative and fun.

[Jennifer K Pittleman @jennko]

Love it when #BlackMirror takes on tech. AI is just ripe with satirical opportunity.

The #JoanisHorrible episode is so crazily entertaining and creative. Who's watching? 📺

[The Verge @verge]

This is what Instagram’s upcoming Twitter competitor looks like https://t.co/Qx9kuFnHm8

[Jennifer K Pittleman @jennko]

Not surprised to see the Netflix password crackdown lead to this.

Users definitely see the value right now. The question is (and always was) whether Netflix can sustain interest in this super competitive space.

[Antenna @AntennaData]

Average daily Sign-ups to Netflix reached 73k during that period, a +102% increase from the prior 60-day average. These exceed the spikes in Sign-ups Antenna observed during the initial U.S. Covid-19 lockdowns in March and April 2020. https://t.co/2CNU67kQST

[FORTUNE @FortuneMagazine]

This year, 52 companies out of 500 are led by female CEOs. That’s an 18% increase from 44 this time last year. https://t.co/Pu1aj2YAEE

[Jennifer K Pittleman @jennko]

The details ✨️

[Jennifer K Pittleman @jennko]

Gotta admire brands who are bold like this.

Instead of feeling threatened by product knockoffs (aka #dupes), @lululemon embraced the trend head on, taking "the kind of bet every brand should be prepared to take."

https://t.co/uUQvgYjcXC

[Jennifer K Pittleman @jennko]

I'm not surprised to see so many meeting fatigue surveys. It's a hallmark of today's Teams era.

If I'm leading a meeting and don't have much on my agenda, I always ask my teammates what's on their list + if they'd prefer an email update. How about you?

https://t.co/wWR8a935C3

[Jennifer K Pittleman @jennko]

Spring is finally here in #Boston 🌸

Every year, the same exact tree is first to blossom and always puts the biggest smile on my face. Here's to lifting our eyes from our phones and taking in the beauty of spring.

[Jennifer K Pittleman @jennko]

Spending a lot of time recently talking about the #TikTokban story with colleagues and clients who aren't sure what this means for them.

My key message is to diversify your social channel mix / ad spend. Also interesting to see so many further invest in YouTube Shorts.

[Jennifer K Pittleman @jennko]

When our toddler started refusing naps, I pivoted to "quiet time" and mourned the loss of true midday breaks.

But what I didn't realize until I listened to this @GoodInside podcast is how much profound learning happens during quiet time.
https://t.co/4tyV4txzez

[Jennifer K Pittleman @jennko]

A new chapter for #generativeAI begins.

Web-enabled ChatGPT is risky business as the live web is less curated than a static training dataset. OpenAI says it's implemented safeguards, but it's obvious that's not going to be enough. Via @Kyle_L_Wiggers

https://t.co/iK8awc8eSs

[Tom Warren @tomwarren]

Microsoft’s new Copilot will change Office documents forever. Microsoft has been promising AI assistants for years, and Copilot is making the dream more of a reality. I got a chance to speak to @designjon and Copilot instantly summarized our meeting: https://t.co/cEIF0sQi4g

[Jennifer K Pittleman @jennko]

On the flattening of org structures: "By eliminating middle managers now, in the midst of an unprecedented shift to hybrid work, businesses are cutting the very people they need most to weather all the economic uncertainty."
https://t.co/D79JLMU9Ah

[Sam Altman @sama]

here is GPT-4, our most capable and aligned model yet. it is available today in our API (with a waitlist) and in ChatGPT+.

https://t.co/2ZFC36xqAJ

it is still flawed, still limited, and it still seems more impressive on first use than it does after you spend more time with it.

[Jennifer K Pittleman @jennko]

#InfluencerMarketing news: TikTok allows users to create premium content they can charge for.

We know users are willing to pay (think Patreon) so this feature's success comes down to UX.

Also, great opp for marketers to go in early + partner w/ influencers on premium content.

[Kaya Yurieff @kyurieff]

TikTok confirms my previous reporting about paywalled video.

More details in their blog post today: "Series enables eligible creators to post Collections of premium content behind a paywall which viewers can purchase for access."

https://t.co/cBGzviIXMd