I really like the effect and motion here, everything feels so smooth and fluid. A great example of using motion to guide attention without distracting from the content.
At Griflan, we often work with clients who want to stand out among their competitors with their visual language. Visual language is not only static design, but it’s also the motion of the brand. That can also be translated into a website. Now, it’s often very challenging to do so, but it gives you huge satisfaction when you make it work in the end.
Some brands love it more, some less. Motion needs to be there to support the visual language, not to ruin it.
See the video below for a small preview of what motion, design and development can look like when combined. I highly encourage you to also check the websites and explore them yourself. Curious what you think!
Dogelon - https://t.co/5tKsmZpWtE
Stax - https://t.co/Rvemo4G932
Newengen - https://t.co/6avoEaOxy7
And of course Griflan @ https://t.co/HAxZcPYuBo ;)
@jesper_alpacka@WengersToyBus