Jesse Knutsen

Tech leader. Builder. Disruptor. Dad of 4. Go Big Red. Go Pack Go. F3Omaha. Alt-Country streamer.

@f3omaha #thomas

[Jesse Knutsen @jesseknutsen]

@F3Switchfoot @l3radB @lundgrenrr @IditarodF3 @F3Omaha @F3WildKingdom @TimHarpenau I said nicest, not #DarkestAO. @F3WildKingdom will forever be the best!

[Michael Casagrande @ByCasagrande]

Will be writing more about this later, but Omaha really has one of the best downtowns I’ve visited. The marriage of the city and the CWS is everything that’s right with college sports.

[Jesse Knutsen @jesseknutsen]

@Huskers @TheSavBananas @Omahagibby

[F3Omaha @F3Omaha]

Mornings in the Gloom
@F3WildKingdom

[Jesse Knutsen @jesseknutsen]

@AdrianRRider @F3Omaha Thanks for your leadership Tater Tot!

[MW Girls Soccer @MWGirlsSoccer]

We are honored to compete in this year's @Kicks4aCure . This Saturday, March 28, visit the Scooters on 180th & Q. Mention Millard West Girls Soccer and portion of the proceeds will support funding cancer reseach here in Omaha.

[Jesse Knutsen @jesseknutsen]

@mitchsherman He breaks out the 1-3-1 at the four minute point often in close games and it just about always throws the opponent for a loop.

[Elijah Moser @ElijahMoser_]

@nebraska_talk Here’s Millard West’s Harper Knutsen after their 3-2 shootout win over Lincoln East.

[FloWrestling @FloWrestling]

Every young wrestler should hear this.

Olympic champion Jordan Burroughs shares what he calls the “Arcade Perspective.”

[Union Pacific @UnionPacific]

We invest in cutting-edge technology to deliver unmatched service, safeguard people and communities, and enhance operations. Tech tools like Physics Train Builder help reimagine what’s possible by simulating thousands of trains traveling across our tracks every day – helping build safer, smarter trains. https://t.co/aEArO9slaw

[Jesse Knutsen @jesseknutsen]

@khemaridh I appreciate you challenging the narrative. Domain expertise and reps will continue to be important and as we see more AI generated work, the creator that can add taste and differentiation will be necessary to stand out.

[Jesse Knutsen @jesseknutsen]

@techspence One thing testing backup and recovery processes also identifies is where existing applications are requiring manual recovery. Improvement here will likely lead to better system availability overall, a win/win

[Todd Saunders @toddsaunders]

Every single day I become more convinced that the next winners in vertical software won’t have a UI.

They will be API-first/Agent-first products that integrate directly into a company’s Slack, Teams, Email or browser.

Sales team doesn’t want another dashboard. They want deals automatically qualified in their CRM.

Your accountants don’t need another portal (although they do love portals). They want invoices reconciled in the tools they already live in.

A UI-less future is coming and for so many reasons it will make software better:

> Zero onboarding friction (no new tool to learn)
> Zero context switching (works where you already work)
> Zero UI maintenance (the platform handles that)

My working thesis (still tbd) is that we are moving from “software you visit” to “software that visits you.”

[Jesse Knutsen @jesseknutsen]

As I’ve been tinkering with it, I think it’s clear that AI can unlock productivity. Some companies will use it to drive out costs, some to create value. These aren’t mutually exclusive but the mindset is a world apart.

[SportsCenter @SportsCenter]

THE CORNHUSKERS ARE A PROBLEM ‼️

Nebraska moves to 14-0 for the first time in program history with a win over No. 9 Michigan State 😤

[Paul Millerd @p_millerd]

principles I'm revisiting in 2026 with my work (I wrote these down 4.5 years ago)

#1 Coming alive over getting ahead: Choose what feels interesting and life-giving, even if it is costly in terms of what "makes sense"

#2 Don’t be attached: Don't identity with any sort of persona (creator, author, solopreneur). It's just work. Find work and money-making pursuits downstream of life

#3 Build an income floor and optimize for diverse income streams: Build base level of "less than grind" passive income. Look for new experiments to earn in new and interesting ways.

#4 Start slow and keep trying things: Favor small bets, incremental yeses, and experimentation over big irreversible leaps.

#5 Make friends, be helpful: Prioritize generosity and relationships as a core part of a good life and a sustainable creative path. Always tell people when you find their work or presence inspiring. Don't align & support people's work that doesnt align with this vision even if it "makes sense"

I think a few I'd add

1. Creative sovereignty: The work is art first, not commercial products. Don't sell that priority out cheaply

2. Create not creator: Don't confuse the favor trading and status game of being a creator for the creative work itself. Let others win that game.

[Jesse Knutsen @jesseknutsen]

Early in my career I hesitated to schedule 1:1s with my team. I was worried they were a waste of time for both me and my team. Thankfully before too long I figured out that those 30-minute conversations weren't about project updates, but rather building trust

[Jesse Knutsen @jesseknutsen]

These 15 Pax of ⁦@F3Omaha⁩ showed up for a JOYful morning at ⁦@F3FancyFeast and started their day on fire. Keep it rolling!

[Jason Fried @jasonfried]

AGAIN?

When we measure things, answers usually come as numbers. But there’s a different kind of measurement I have in mind most of the time.

It’s a simple, one-word question: Again?

You can go through rigorous employee performance reviews to try to decide if someone’s doing their job well, or you can simply ask “Knowing what we know now, would we hire this person again?”

You can load up the calendar with postmortems and data analysis sessions, or you can simply ask “Would we want to do that again?”

You can attempt to justify to yourself why something made sense on paper, or you can simply ask “Would I make that decision again?”

At this point, I quietly ask myself “Again?” all the time. When things go right, when things go wrong, when I’m not even sure which way they’ve gone, I’ll ask myself “Again?” The answer is obvious.

What’s great about this is that things that would objectively measure as “wrong” can be absolutely worth it when you ask the question “Again?” With again, you aren’t just measuring outcome, you’re also measuring experience. Experience contains outcome, and a whole lot more.

Maybe that was a flop commercially, but it was worth it broadly, so yes, I’d still do it all over again. Or, wow, that was a smashing success but it really beat me down... Would I do it again? “No” is perfectly valid, and correct, in that case.

Asking “Again?” is one of the simplest things you can do, and it’ll mine some of the richest answers you’ll find. It tells the whole truth in a way that numbers never do.