Jesse Pickard

CEO of @themindcompany, makers of @elevateapp (Apple's App of the Year), @balanceapp (Google's App of the Year), and @playsparkapp (just launched!)

[Jesse Pickard @jessepickard]

We just launched! Huge shoutout to @themindcompany for pouring so much heart into this one. Can’t wait to hear what you think.

[playsparkapp @playsparkapp]

Introducing Spark. Learn something new, one puzzle at a time.

Comment "SPARK" to get the app DM'd to you.

[Jesse Pickard @jessepickard]

@mich_thedev @raphaelsalaja We're working on it!

[signüll @signulll]

the most underrated hire right now is a great product person.

when i say product person i'm def not talking about a product manager. perhaps i think there has to be somewhat of a new role. i don't have a good name for it yet but maybe something like "product thinker".. someone with an intuitive grasp of the product as it exists, where it's soft, where it sings, & how to iterate it toward something even sharper. in some sense, this person has to cohesively hold in their head where this product should be 2 years from now & work backwards from that.

i say this cuz when building was hard, engineering was the bottleneck & the status hierarchy often reflected that. building is no longer hard. which means the variance in outcomes has shifted almost entirely to judgment on what to build, how to sequence it, & how to talk about it.

& the story matters as much as the thing. internally, it organizes the team around a shared model of why. externally, it shapes the interpretive frame users bring to their first experience. you can't retrofit narrative onto a product & expect it to land, it has to be load bearing from the start.

the rarest version of this person sits at the intersection of culture & deep technology. someone genuinely bilingual. they know what's technically possible & they know which cultural currents are real vs. ephemeral. that combo is what separates products that feel inevitable from products that feel assembled.

before ppl clap back with this person has always been valuable, i know.. i am just saying now they might be the most *important* person in the room. their value compounds like never before.

[60fps @60fpsdesign]

Nicely choreographed ✨
@themindcompany

[SIP @spottedinprod]

@jessepickard It’s fuego Jesse

[Jesse Pickard @jessepickard]

Hey, that's our app! :)

[SIP @spottedinprod]

spark · onboarding
by @playsparkapp

[Jesse Pickard @jessepickard]

@daniellelaroy Thanks, Danielle!

[Jesse Pickard @jessepickard]

Welcome to the world, Jackson!

[Jesse Pickard @jessepickard]

@jstrelioff Thank you!

[playsparkapp @playsparkapp]

Are you surprised by which came first? 📦🥊

Follow @playsparkapp for more deep dives into history.

[Jesse Pickard @jessepickard]

@saradu Me too! 😢

[Jesse Pickard @jessepickard]

@evermorIey Glad you're liking @playsparkapp! Let us know if there's anything we can do to make it better.

[Jesse Pickard @jessepickard]

Glad you liked it! Taylor Swift fans 🤝 dinosaur lovers 🤝 puzzle people.

[The Life of a Noah ❤️‍🔥 @noahlevy13]

shoutout to @playsparkapp for their eras tour themed puzzles today

[Jesse Pickard @jessepickard]

@playsparkapp “All Too Well.”
You know which version.

[Jesse Pickard @jessepickard]

Thanks for subscribing! Let me know if you have any feedback.

[travelrunner @travelrunner3]

Spark - Dec 4
VALLEY LOW 📉
🥈 🥇 🥇I’m now a subscriber and feel I’m learning everyday. Enjoyed the geography questions today 🙌🏻 ⁦@playsparkapp⁩

[Jesse Pickard @jessepickard]

Glad you're enjoying @playsparkapp!

[Duck Nation @duckzrawesome]

Thursday, December 4, 2025 (UTC-8)

The best part of the day is solve today's Spark's Puzzle For The Curious made by The Mind Company!

Today's theme is Valley Low — and I am very excited to learn new concepts!

#TheMindCompany #SparkPuzzles #ValleyLow

[Bartek @bartek_marzec]

Success screen

[Jesse Pickard @jessepickard]

Learned a lot about tryptophan, turkey bowling, and axolotls in today’s @playsparkapp theme!

[Jesse Pickard @jessepickard]

Built a @playsparkapp day in honor of the @wickedmovie premiere. Today’s theme dives into the history of witches, color theory, and a bit of musical theater magic. 💚💗

[Jesse Pickard @jessepickard]

@adrianinmotion We're so happy with the @playsparkapp video! Hope we can work together again soon.