That game.๐๐
As someone from Mo, what a game. Ads were mostly disappointing but the game itself and halftime were so good. Probably most I've been engaged the entire time. #SuperBowl
Going to call it - Tubi is my favourite brand this year. It's a good series - distinctive, smart and will drive results. Especially off the back of people wanting Netflix alternative & knowing behaviour patterns with cultural tie-in. #BrandBowl#PlannerBowl
That second Tubi spot did...massive kudos for the cut through and distraction. The demonstration of insights using consumer behaviour and streaming patterns is beautiful. #BrandBowl#PlannerBowl#SuperBowlAds
Jeep is killing it on the responses. Well done to the war room & clients working together to be quick, witty & on brand.๐ #BrandBowl#PlannerBowl#SuperBowlAds
Anything you can (or cannot!) do, Rihanna can do while pregnant, suspended mid air, before the whole world, during the most-watched broadcast, looking stunning + masterfully promoting @FentyBeauty. This is @Rihannaโs world; weโre just living in it. #SBLVII
This 100 Years of Disney #SuperBowl commercial reminds us of the importance of positive representation in popular culture and media, especially for kids. If you can see it, you can be it. โค๏ธ #RepresentationMatters#SeeItBeIt
That Disney spot has something for everyone - that's how to do an authentic 'unified' spot. 'Something for everyone' is a powerful insight. #BrandBowl#PlannerBowl#SuperBowlAds
Oh Amazon, tried to hit the mark but definitely missed. Of all of the products pet parents buy, highlighting the negatives and then the solution wouldn't be delivered by Amazon? The insights are all over the place. Pick a lane & commit. #PlannerBowl#BrandBowl
Seems all the diversity commitments by brands and agencies in 2020 are all but forgotten... outside of some performative casting, been a huge disappointment... #adbowl#brandbowl#3percentsb
BudLight had a great insight of the hold times and turning negative into a positive. Won't be memorable but it was a good insight. #BrandBowl#PlannerBowl#SuperBowlAds