Jessy (Davis) Van Der Geest

Brand Planner & Senior Strategist | @Cannes_Lions + @CannesLionsSql YoungMediaLion '15 | @4As ADvocate '14 | @The_ARF YoungPro | ENTJ | Feminist + Activist ✊🏼

[Jessy (Davis) Van Der Geest @jessvandergeest]

Wait, M&Ms are back again? #BrandBowl #PlannerBowl #SuperBowlAds

[Jessy (Davis) Van Der Geest @jessvandergeest]

That game.👏🎉
As someone from Mo, what a game. Ads were mostly disappointing but the game itself and halftime were so good. Probably most I've been engaged the entire time. #SuperBowl

[Jessy (Davis) Van Der Geest @jessvandergeest]

Going to call it - Tubi is my favourite brand this year. It's a good series - distinctive, smart and will drive results. Especially off the back of people wanting Netflix alternative & knowing behaviour patterns with cultural tie-in. #BrandBowl #PlannerBowl

[Jessy (Davis) Van Der Geest @jessvandergeest]

Snoop & Martha is always good though. #BrandBowl #PlannerBowl #SuperBowlAds

[Jessy (Davis) Van Der Geest @jessvandergeest]

Seems fitting to have this T-Mobile / Grease flashback in Q4. Nothing but throwbacks this year. #BrandBowl #PlannerBowl #SuperBowlAds

[Nathan Young @notnathan]

Jesus ad #2 made people stop and watch. Embarrassingly, Christianity is one of this years top advertisers. #plannerbowl

[Jessy (Davis) Van Der Geest @jessvandergeest]

That second Tubi spot did...massive kudos for the cut through and distraction. The demonstration of insights using consumer behaviour and streaming patterns is beautiful. #BrandBowl #PlannerBowl #SuperBowlAds

[Jessy (Davis) Van Der Geest @jessvandergeest]

That second Jesus spot almost got me.....#BrandBowl #PlannerBowl #SuperBowlAds

[Jessy (Davis) Van Der Geest @jessvandergeest]

Jeep is killing it on the responses. Well done to the war room & clients working together to be quick, witty & on brand.👏 #BrandBowl #PlannerBowl #SuperBowlAds

[Jeep @Jeep]

.@Bookingcom I’m trying to find a room for 300 in Moab this April. We have dogs, mud, and a lot of Jeep® brand 4x4s. Suggestions?

[Jessy (Davis) Van Der Geest @jessvandergeest]

Busch was actually funny. I won't remember it tomorrow, but got a nice chuckle today. #BrandBowl #PlannerBowl #SuperBowlAds

[The Representation Project @RepresentPledge]

We're analyzing representation in #SuperBowl ads. Here's what we've found so far:

[Erin Schrode @ErinSchrode]

Anything you can (or cannot!) do, Rihanna can do while pregnant, suspended mid air, before the whole world, during the most-watched broadcast, looking stunning + masterfully promoting @FentyBeauty. This is @Rihanna’s world; we’re just living in it. #SBLVII

[The Representation Project @RepresentPledge]

This 100 Years of Disney #SuperBowl commercial reminds us of the importance of positive representation in popular culture and media, especially for kids. If you can see it, you can be it. ❤️ #RepresentationMatters #SeeItBeIt

[Jessy (Davis) Van Der Geest @jessvandergeest]

That Disney spot has something for everyone - that's how to do an authentic 'unified' spot. 'Something for everyone' is a powerful insight. #BrandBowl #PlannerBowl #SuperBowlAds

[Jessy (Davis) Van Der Geest @jessvandergeest]

Oh Amazon, tried to hit the mark but definitely missed. Of all of the products pet parents buy, highlighting the negatives and then the solution wouldn't be delivered by Amazon? The insights are all over the place. Pick a lane & commit. #PlannerBowl #BrandBowl

[lizette williams @LiZetteW1]

Seems all the diversity commitments by brands and agencies in 2020 are all but forgotten... outside of some performative casting, been a huge disappointment... #adbowl #brandbowl #3percentsb

[Jessy (Davis) Van Der Geest @jessvandergeest]

Could Fox just not sell all the space? What is with these repetitive Fox Nation spots? I get in-house promotion, but give it a rest. #PlannerBowl

[Jessy (Davis) Van Der Geest @jessvandergeest]

BudLight had a great insight of the hold times and turning negative into a positive. Won't be memorable but it was a good insight. #BrandBowl #PlannerBowl #SuperBowlAds

[Jessy (Davis) Van Der Geest @jessvandergeest]

I loved Breaking Bad as a show, still wasn't overly moved by that spot. Maybe if it was only nostalgic spot? #BrandBowl #PlannerBowl #SuperBowlAds

[Jessy (Davis) Van Der Geest @jessvandergeest]

Livestream keeps dropping in Australia. Not upset about the game, rewinding for ads 🤣 #BrandBowl #PlannerBowl #SuperBowlAds