Julian

Search Engine Strategist • Gamer & Anime fan • Every now and then people like my tweets

[Julian @jlnphllp]

I’ve talked about Google’s free Keyword Planner before, but there are others that you should check out. These 4 keyword tools are worth your time:

1. SEMrush
2. Ubersuggest Free Keyword Tool
3. WordStream’s Free Keyword Tool
4. Keywords Everywhere (starting at $10)

[Julian @jlnphllp]

There is just ONE key influence on pricing in Google Ads: Keywords.

A first step in validating your search ads strategy is to gauge your product/service search interest.

For keyword research, Google lets you use their FREE keyword planner.

🔗: https://t.co/RXbo5RjVDc

[Julian @jlnphllp]

I may be late to the party here, but has anyone else noticed AI in the Google Ads report editor? #PPCChat #GoogleAds

[Julian @jlnphllp]

@theppcdude LP

[Julian @jlnphllp]

@neiltyson can you explain this one to us regular folk? I’m sure there’s a perfectly sound explanation.

[Concerned Citizen @BGatesIsaPyscho]

Anyone else see the issue here?

[Anthony Higman @AnthonyHigman]

Hiring 2 PPC Account Managers!

If Anyone Knows Any Rockstars In The Philadelphia Area Please Let Me Know!

Looking For 1-3 Years Experience, But Willing To Train Up The Right Person.

Job Is Mostly In Office, Currently 1 Day Work From Home.

#PPCchat

[Julian @jlnphllp]

@Lizmej12 @darkmoonadept @AMAZlNGNATURE Oh that’s good to hear. I’m not gonna lie, I didn’t stick around to the end 🥹

[Julian @jlnphllp]

@Lizmej12 @AMAZlNGNATURE I remember this too. What happened to Emmanuel??

[Julian @jlnphllp]

@NeptuneMoon Wanted to chime in earlier but I’m driving:

I wonder how/if the AI Overview ties into the ad auction?

[Julian @jlnphllp]

Although wasn’t much excitement for SMBs and services-based businesses I think I’m most excited about the brand controls, creative controls, and the lower threshold for Lookalike audiences from 1000 to 100. #GML2024 #PPCChat

[Julian @jlnphllp]

All the big brands Google showcased for seeing success #GML2024:
Adidas
e.i.f Cosmetics
Pandora
Pepsi Co
Shutterstock
TAG Heuer

All the SMBs highlighted:

Am I missing any?

#PPCChat

[Julian @jlnphllp]

I don't want AI to optimize my campaigns anymore than I want auto-apply recommendations. #PPCChat #gml2024

[Julian @jlnphllp]

"We're a little too product-focused." Yea, once again Lead Gen remains an afterthought. #PPCChat #gml2024

[Julian @jlnphllp]

Have we finally arrived at painfully having to say "there's no control?" #PPCChat #GML2024

[Reva Minkoff @revaminkoff]

I can already foresee the questions from clients about how to make sure they show up as the recommended option for these lens searches and AI queries like the travel hack example. And betting the answer is there's no control? #PPCChat #GML2024

[Julian @jlnphllp]

@larsmaat @NeptuneMoon I never understood the "why!"

[Sarah 🦕 @SarahLevinger]

How marketers think people buy:

1. Buyer sees ad.
2. Buyer clicks ad.
3. Buyer purchases.

Versus how people *actually* buy:

[Julian @jlnphllp]

@georgeclementss In this scenario where you’re at the scaling stage, are you assuming that some mix of YT, Display, Demand Gen ads have already been running before transitioning to Pmax or would you jump straight into PMax?

[Julian @jlnphllp]

@natemcgrady Add bookmark organization

[Julian @jlnphllp]

@Pete_Bowen 🤦🏾‍♂️

[Julian @jlnphllp]

How are you doing?

[Derek Ashauer @DerekAshauer]

It’s become very clear to me you cannot ask people two questions in a single email. Only the first one will ever get answered.

[Julian @jlnphllp]

Facebook and IG are down and Twitter seems like it’s not far behind. Anyone else having trouble signing into Twitter (X) via Desktop?