Jack Chambers-Ward

He/him |
Host of @Sequelisers | Marketing & Partnerships Manager @candouragency | Organiser @SearchNorwich | Co-founder of @NDinSEO |

[Greg Finn @gregfinn]

I had the pleasure of sitting down with @JLWChambers on the Search with Candour podcast (out now).

I went into the interview with no notes and told Jack to just ask me anything. Believe it was one of the best interviews that I have ever done as we were just able to pontificate about search engines, AI search, ads, and the future of the marketing that we currently do.

Since recording in March, a few things that we guessed have already come to fruition:

- Keywordless Matching
https://t.co/PprRvlr2SO

- Ads in ChatGPT even though Altman said no at the time
https://t.co/RMbceTOTC4

I also talked about the attitude that I think it takes to be successful in this business and all of the revenge shows/books that I have been consuming.

Big thanks to Jack for guiding what I think was a fantastic (and helpful) conversation!

Check it out 👇
https://t.co/dZfGAbwwdF

[🤖 Will Scott - Coined "Barnacle SEO" @w2scott]

On the Search with Candour podcast, @gregfinn shared a brilliant ad tactic with @JLWChambers:

* Scrape the SERPs
* See who’s running AdSense
* Place ads on their pages

Forget trying to outrank 'em -- Barnacle PPC FTW!

https://t.co/aXH8Zo1RhG

[Majestic @Majestic]

Jack Chambers-Ward (@JLWChambers) explains that an authentic voice helps brands stand out, especially with Gen Z and Gen Alpha, who prefer openness over polished corporate messaging.

https://t.co/cOkYdWXGjE

[Unify Brand Marketing @Unify_Branding]

Your brand has the power to impact your performance across the board.

Listen as our own @MordyOberstein joins the @candouragency podcast (hosted by @JLWChambers)

🔥 What does and doesn't matter about your brand on Google
🔥 How to measure your brand's performance on Google
🔥 The state of the web & what it means for your brand

Also - find out why the @NFL is surprisingly a brand on the decline and how to address consumer skepticism from the get-go!

https://t.co/l3MpYGTIgT

[Jack Chambers-Ward @JLWChambers]

@RetroGameCorps You deserve the rest, Russ! Thank you for all of your hard work!
What bands/artists were you listening to yesterday?

[Jack Chambers-Ward @JLWChambers]

It's Tuesday and you know what that means...

It's BS Time!

Join my co-hosts @hellemans @Sugarsteroni and I on Clubhouse in 2 hour's time for a chat about all things #SEO.

7pm GMT
8pm CET
2pm EST
11am PST

https://t.co/kcU94hh6Kn

[Jack Chambers-Ward @JLWChambers]

Future-proof your content with insights from @amandaecking on this week's Search With Candour🎧

👑Good content hierarchy is more important than ever
🧟Consolidate content to fix cannibalisation
📈Increase your traffic by consolidating your content

https://t.co/i5kqrpCr7v

[Mark Williams-Cook @thetafferboy]

What's going on with the Site Reputation Abuse penalties? Catch a short and special Search with Candour with @chippy from @sistrix and @JLWChambers right now on YouTube ⬇

https://t.co/F9b7Nydbbc

[Jack Chambers-Ward @JLWChambers]

@chippy gives an overview of what's happening on the SERPs using @sistrix's data.

@Forbes, @CNN and @guardian have all taken losses in the last 48 hours alone!

As always, thanks to @lilyraynyc, @glenngabe & @rustybrick for breaking so much news in these turbulent times!

[Jack Chambers-Ward @JLWChambers]

From 3 years of interviewing SEOs on Search With Candour, there is definitely a trend of "accidental SEOs" 😂

I accidentally fell into SEO because a colleague & I were the only ones who knew how websites work.

We worked with a local designer and built the site on WordPress.

[Mike Blazer @MikeBlazerX]

One of the main differences between the younger generation and the older generation of SEOs is that we, the olds, became SEOs by accident as the web evolved...

[Jack Chambers-Ward @JLWChambers]

The journey to Barcelona begins!🇪🇸

See you soon #IntSS and @WebCertain.

[Jack Chambers-Ward @JLWChambers]

I'm 34 years old and addicted to Pokemon TCG again for the first time in nearly 25 years.

My Friend ID:
6462315994665332

#PokemonTCGPocket #PokemonCardPocket #PokemonTCG

[Andy Simpson 🇬🇧 @ndyjsimpson]

🤔 "Critical thinking for me is taking a structured process-oriented approach to making decisions... it’s making decisions based on the evidence at hand not based on what’s happened before"

🔗https://t.co/B1cMG4nQJb

Join @JLWChambers and @noahlearner on the importance of critical thinking in SEO.
#TechSEO

[Jack Chambers-Ward @JLWChambers]

Inspired by @trivia_lad's recent music posts, here are some highlights of the podcasts I've been listening to this week.

@noclipvideo
@ModernEscapism
@RetroHandhelds
@burnie & @ashleyburns
@RKGvideo
@olnerdybastards
@AEPodcast
@lateralcast
@PositivelyTMM

[Jono Alderson @jonoalderson]

If your content is "scalable", it's almost certainly not "helpful".

[Mark Williams-Cook @thetafferboy]

SEO updates you ✨NEED✨ to know [4 Nov]:

✨ OpenAI launches in ChatGPT Search. This feature is available now for Plus/Team users and delivers real-time search results using Bing's index. The ChromeGPT extension also launched alongside this update.

🧑‍🏫 ​Google now offers Grounding with Google Search and Gemini API. Grounding aims to reduce hallucinations and provide more up-to-date information. Compare Mode also lets users compare results with and without grounding.

🤖 ​The OpenAI user agent is called OAI-SearchBot. Users can currently allow or disallow the three OpenAI crawlers; OAI-SearchBot, ChatGPT-User and GPTBot, independently using their robots.txt. via @iPullRank

🪦 ​Google's Creator Conversation event was "a funeral". The first event of its kind, the Creator Conversation seemingly provided vague answers and no reassurance for the invited publishers.

📧 ​New AI features in Apple's Mail app are summarising emails. This may be particularly important for digital PR as it will affect open rates. Users can receive summaries of their emails in the inbox without opening the emails. via @jomarieoreilly

📞 ​Google's Q3 2024 earnings call provided glimpses at the future of Search. Project Astra (mentioned last week) may launch in 2025. Google claims "strong engagement with AI Overviews" for both organic and ads. via @marie_haynes

🗺️ ​AI Overviews are expanding to more than 100 countries. This expansion proves Google's commitment to AIO, despite mixed feedback from users and the SEO community.

📍 ​Google adds Gemini to Google Maps in the US. Gemini will be able to provide "inspirational collections" in Maps, summarise user reviews, and allow users to ask questions about locations and businesses. via @glenngabe

🕷️ ​Google updates its crawl budget documentation for large sites. This update includes recommendations for improving the crawlability of large sites that use separate HTML for mobile and desktop.

📉 ​The Core Web Vitals documentation has been updated. New details about Interaction to Next Paint (INP) scores including threshold scores and how different devices can load the same site at different speeds.

🤑 ​Russia fines Google $20 decillion. Yes, that's a real number. It's 20 followed by 60 zeroes. This is Russia's response to Google allegedly blocking pro-Kremlin channels and content on YouTube. Lol.

💌 If you like these kinds of updates, we curate and send them out weekly to over 6,000 SEOs, along with SEO tips and a deep-dive podcast with @jlwchambers

Links to everything in my next tweet ⬇

[Jack Chambers-Ward @JLWChambers]

@SeanRossSapp

[Jack Chambers-Ward @JLWChambers]

@jonoalderson @brightonseo There were quite a few "link marketplace" kind of exhibitors at BrightonSEO this time.

There were sp,e spicy discussions between their reps and the digital PR people on the main floor and even on some of the panels too.

[Sam Gipson @samgipson]

Attended my first @SearchNorwich last night and what a line up it was. Huge thanks to @g33konaut @CrystalontheWeb for your amazing talks, I was not DISSappointed. And huge thanks to @thetafferboy @JLWChambers @candouragency for hosting.

[Chris Green @chrisgreenseo]

Had a great time at #searchnorwich last night, was great to see @g33konaut and @CrystalontheWeb doing their thing. Great job @thetafferboy, @JLWChambers & the rest of the @candouragency crew