Brand strategy for small to mid-sized marketing teams.
We help companies develop a brand strategy that leads to better performance
Founded by @mordyoberstein
Just launched! Brand marketing resource center!
Pin down your brand marketing process & refine your strategy!
💎Templates to audit your brand identity & consistency
💎Frameworks to understand your audience
💎Checklists, rubrics, & beyond
Download 👇
https://t.co/cxsAr5YefK
What are the questions that you need to be asking yourself (and your marketing team) to develop your brand? Developing your brand is a process. There is a method & there is a process.
The process is methodical soul searching for your brand. It means asking the right questions at the right time in a methodical way that goes from developing brand identity to refining your brand's messaging.
Download the framework to get yourself started on this process.
https://t.co/khE5NAnwQC
#marketing
Check out @MordyOberstein 's advice on how to leverage your authors on your website to drive your brand strategy in his latest column on @sejournal!
https://t.co/p4QFs0fpDP
Watch as @MordyOberstein walks you through the problems @DraftKings faces in the market, with its product, & competitor (@FanDuel).
Learn how to use performance-based data (via Semrush & AlsoAsked) for brand sentiment analysis along the way!
https://t.co/dpg3UNXD8a
Sign up for a FREE 30-minute brand strategy consultation with @MordyOberstein!
🟣 Tap into meaningful brand identit
🟣 Refine your brand positioning
🟣 Develop essential messaging themes
🟣 Integrate your branding into your marketing
Fill out the intake form below to get started:
https://t.co/xqaG3k5fiM
#brandmarketing #marketing
Performance should never be divorced from brand.
Brand is an engine that drives performance.
It's a 3-phase process:
1. Know who you are in a deep way
2. Use that to start speaking to audiences in a way that resonates
3. Use resonance to start generating momentum
And leverage hell out of it!
Don't just "develop your brand" - it's not a set it and forget it kind of thing.
You need to integrate and leverage it... here are 3 integral things to focus on to make that happen!
You can assess how deeply your brand's messaging resonates with your audience. Pinning down the ability of your messaging to resonate can be seen as abstract and intangible. There are, however, signs that point to what can and can't resonate.
Use this rubric to help isolate the difference between messaging that not only resonates but is deeply impactful and messaging that leaves your audience with a bad taste in their mouths.
Download the rubric to give yourself and your approach to brand messaging some clarity.
#marketingtips
https://t.co/swYTFr1YWK
Your brand has the power to impact your performance across the board.
Listen as our own @MordyOberstein joins the @candouragency podcast (hosted by @JLWChambers)
🔥 What does and doesn't matter about your brand on Google
🔥 How to measure your brand's performance on Google
🔥 The state of the web & what it means for your brand
Also - find out why the @NFL is surprisingly a brand on the decline and how to address consumer skepticism from the get-go!
https://t.co/l3MpYGTIgT
Well, @CNN is the latest big publisher to get into the product review space & slowly erode its brand AND business model.
This is why brand marketers need to leverage performance data (see how @MordyOberstein leveraged @semrush data to expose what CNN is doing).
https://t.co/3RTssASKb7
How do you create content that resonates with your audience?
1️⃣ Target the existential
2️⃣ Be aware of yourself
3️⃣ Develop a brand narrative
More as @mordyoberstein joins the Content in the Kitchen Podcast by Content Yum & @ashleymadhatter!
https://t.co/qEgJAbUrtn
Did Nike make the right move by joining forces with SKIMS?
@MordyOberstein explains what goes on behind the scenes at enterprise organizations and what that means for Nike's new partnership.
https://t.co/P8J8CEyC6y
#Nike#SKIMS#marketing
What do you need to do to build brand identity?
This framework focuses on the essentials that define your ability to develop a substantial brand identity.
It's a simple framework that anyone can implement.
Download the framework and its explainer to get started.
https://t.co/iPhhcTU0Nh