Unify Brand Marketing

Brand strategy for small to mid-sized marketing teams.

We help companies develop a brand strategy that leads to better performance

Founded by @mordyoberstein

[Unify Brand Marketing @Unify_Branding]

Just launched! Brand marketing resource center!

Pin down your brand marketing process & refine your strategy!

💎Templates to audit your brand identity & consistency
💎Frameworks to understand your audience
💎Checklists, rubrics, & beyond

Download 👇

https://t.co/cxsAr5YefK

[Unify Brand Marketing @Unify_Branding]

Why can't marketers adapt to an LLM world? The answer is painful.

https://t.co/Y1uvAmEHa8

[Sitebulb @sitebulb]

Adapting to LLMs Start with C-Level - via @Unify_Branding & @MordyOberstein #seo https://t.co/wxUeYejSbv

[Unify Brand Marketing @Unify_Branding]

What are the questions that you need to be asking yourself (and your marketing team) to develop your brand? Developing your brand is a process. There is a method & there is a process.

The process is methodical soul searching for your brand. It means asking the right questions at the right time in a methodical way that goes from developing brand identity to refining your brand's messaging.

Download the framework to get yourself started on this process.

https://t.co/khE5NAnwQC

#marketing

[Unify Brand Marketing @Unify_Branding]

Gaining perspective is a marketer's best friend. It doesn't matter what kind of marketing you do or what kind of company or client you work for (nor your role)... perspective can make or break the decisions you make.

🟣 @TheCopyTrail 🟣 @lisaschneider64 🟣 @crestodina of @orbiteerss 🟣 @minniewanjiru
🟣 @theshelleywalsh of @sejournal 🟣 @TaliaGw of @getuplift_ 🟣 @humantobrand of @bordengroup 🟣@Optimisey 🟣 @millertime_baby of @UnderArmour🟣 @amyppc 🟣 Naomi Francis-Parker
🟣 @MordyOberstein (of @Unify_Branding)...

... all share how they personally keep perspective so that their marketing decisions are as sound as possible.

#marketingstrategy #marketingtips #marketing

[Holly Miller Anderson | Marketing, SEO, eComm @millertime_baby]

Amazing consultant availability alert
@MordyOberstein @Unify_Branding 👇

[Michael Lewittes @MichaelLewittes]

@MordyOberstein @Wix @WixStudio Loved working with you at Wix and will continue working with you at @Unify_Branding!

[Unify Brand Marketing @Unify_Branding]

Do some of the world's most experienced marketers think using AI should be a job requirement?

Find out as...

Layla Revis (@SproutSocial), @filipacanelas(Able-Academy) @msirkin (@sengineland / @martechismktg), @purnavirji (@LinkedIn), @annelihansson74, @KamaljeetKalsi (@G2), @DarrenShaw_ (@whitespark), @mateahkittle (@Semrush), @EisikowitzM (CopyTribe), @Casieg (The Suite), Meghan Meeker (@Brandwatch)

...weigh in.

[Unify Brand Marketing @Unify_Branding]

Check out @MordyOberstein 's advice on how to leverage your authors on your website to drive your brand strategy in his latest column on @sejournal!

https://t.co/p4QFs0fpDP

[Unify Brand Marketing @Unify_Branding]

Watch as @MordyOberstein walks you through the problems @DraftKings faces in the market, with its product, & competitor (@FanDuel).

Learn how to use performance-based data (via Semrush & AlsoAsked) for brand sentiment analysis along the way!

https://t.co/dpg3UNXD8a

[Unify Brand Marketing @Unify_Branding]

Sign up for a FREE 30-minute brand strategy consultation with @MordyOberstein!

🟣 Tap into meaningful brand identit
🟣 Refine your brand positioning
🟣 Develop essential messaging themes
🟣 Integrate your branding into your marketing

Fill out the intake form below to get started:

https://t.co/xqaG3k5fiM

#brandmarketing #marketing

[Unify Brand Marketing @Unify_Branding]

Performance should never be divorced from brand.

Brand is an engine that drives performance.

It's a 3-phase process:

1. Know who you are in a deep way

2. Use that to start speaking to audiences in a way that resonates

3. Use resonance to start generating momentum

And leverage hell out of it!

[Unify Brand Marketing @Unify_Branding]

Don't just "develop your brand" - it's not a set it and forget it kind of thing.

You need to integrate and leverage it... here are 3 integral things to focus on to make that happen!

[Unify Brand Marketing @Unify_Branding]

You can assess how deeply your brand's messaging resonates with your audience. Pinning down the ability of your messaging to resonate can be seen as abstract and intangible. There are, however, signs that point to what can and can't resonate.

Use this rubric to help isolate the difference between messaging that not only resonates but is deeply impactful and messaging that leaves your audience with a bad taste in their mouths.

Download the rubric to give yourself and your approach to brand messaging some clarity.

#marketingtips

https://t.co/swYTFr1YWK

[Unify Brand Marketing @Unify_Branding]

Your brand has the power to impact your performance across the board.

Listen as our own @MordyOberstein joins the @candouragency podcast (hosted by @JLWChambers)

🔥 What does and doesn't matter about your brand on Google
🔥 How to measure your brand's performance on Google
🔥 The state of the web & what it means for your brand

Also - find out why the @NFL is surprisingly a brand on the decline and how to address consumer skepticism from the get-go!

https://t.co/l3MpYGTIgT

[Unify Brand Marketing @Unify_Branding]

Well, @CNN is the latest big publisher to get into the product review space & slowly erode its brand AND business model.

This is why brand marketers need to leverage performance data (see how @MordyOberstein leveraged @semrush data to expose what CNN is doing).

https://t.co/3RTssASKb7

[Unify Brand Marketing @Unify_Branding]

Maybe it's time SEO teams started thinking more about brand impact

via @sengineland

[Unify Brand Marketing @Unify_Branding]

How do you create content that resonates with your audience?

1️⃣ Target the existential
2️⃣ Be aware of yourself
3️⃣ Develop a brand narrative

More as @mordyoberstein joins the Content in the Kitchen Podcast by Content Yum & @ashleymadhatter!

https://t.co/qEgJAbUrtn

[Unify Brand Marketing @Unify_Branding]

Settle in as @MordyOberstein reacts to the new @MakersMark ad campaign.

[Unify Brand Marketing @Unify_Branding]

Did Nike make the right move by joining forces with SKIMS?

@MordyOberstein explains what goes on behind the scenes at enterprise organizations and what that means for Nike's new partnership.

https://t.co/P8J8CEyC6y

#Nike #SKIMS #marketing

[Unify Brand Marketing @Unify_Branding]

What do you need to do to build brand identity?

This framework focuses on the essentials that define your ability to develop a substantial brand identity.

It's a simple framework that anyone can implement.

Download the framework and its explainer to get started.

https://t.co/iPhhcTU0Nh