Joe Scott

Breaking down the game of branded merch.

[Joe Scott @joescott]

@landforce lol. All good, my bandwidth is tapped. I’m already locked in vibe coding on Claude. What a time to be alive.

[Joe Scott @joescott]

@RP3natural You were a problem! This was my freshman year at UIC. Was this regular season or the conference tourney? Do you have access to that entire game film? If you can help I’ll pay/do whatever needed to get a copy. Thanks for your help.

[Joe Scott @joescott]

@landforce Yessir. These are on the long list of things people choose to “care” about to delay them taking action. I’m guilty too but not with these.

[Joe Scott @joescott]

@landforce Congrats on having your shit together. No sarcasm. That’s a big win.

[Joe Scott @joescott]

@Fullcourtpass @MrBuckBuckNBA Hall of Fame Shooter doesn’t know the defensive rules about not helping off shooters in the corner.
It sounds crazy saying he doesn’t know ball. But after this take…. I’d get why someone would say it.

[Joe Scott @joescott]

@ConnorShowler Interested

[Joe Scott @joescott]

@landforce For real bro. Every business has that line where the headaches start to increase exponentially compared to the increase in revenue. Choose your adventure.

[Joe Scott @joescott]

@samuelthompson Those are the weeks the title owns you. Can make a week feel like a month.

[Joe Scott @joescott]

@landforce I’ll be there. Your team is top shelf. Looking forward to it!

[Joe Scott @joescott]

@landforce Hand raised.

[Joe Scott @joescott]

@thejustinwelsh “Life's barely long enough to get good at one thing. So be careful what you get good at" -Rust Cohle

[Joe Scott @joescott]

@JamesonCamp Thanks. I’m trying to figure that out myself. I’ve been lost down the rabbit hole for a while now.

[Joe Scott @joescott]

@Nickkonsta Thanks for reaching out so quickly. I’ll see you on the call!

[Joe Scott @joescott]

@ecomchasedimond @dailycopywriter Me

[Joe Scott @joescott]

@HauseNotHouse @KevinEspiritu One round for you and your friends will surpass a video game if you are anywhere near a major city.

[Joe Scott @joescott]

Your brand color palette matters more than you think.

Here's why:

- Colors trigger emotions.
- Colors influence decisions.
- Colors define your brand's personality.

But most importantly colors make people remember you.

The Problem:
Many brands pick colors because they "look nice" or "feel right."

That's not enough.

Your brand colors need to:
1. Stand out from competitors
2. Resonate with your target audience
3. Work across all mediums

How to Choose Your Brand Colors:

1. Research Your Industry
- What colors do successful brands use?
- What colors are oversaturated?
- Where's the opportunity to stand out?

2. Consider Psychology
- Blue = Trust, stability
- Red = Energy, urgency
- Green = Growth, health
- Yellow = Optimism, youth

3. Test Across Platforms
- Digital (web, mobile, social)
- Print (business cards, brochures)
- Merchandise (clothing, products)
- Environmental (signage, spaces)

Remember:
Your colors aren't just decoration.
They're communication tools.

Choose wisely.

[Joe Scott @joescott]

No one wants a cheap tee shirt.

10 things to look for on your merch hunt:

1. General softness
2. Durability/longevity
3. Sizing inconsistencies
4. Flexibility of material
5. Tag comfort (ideally NO tags)
6. Online reviews from the brand
7. Supports extreme sizes (XXXL/XXS)
8. Ease of care (how easy it is to wash?)
9. Color matching (does the print color match our logo color?)
10. Packaging (e.g. airsealed in a colorful tube > thrown in a bag)

Best way to check for these?
Order samples OR work with a distributor that exclusively uses high-quality suppliers.

These tiny differences make all the difference.