Joff Williams

Digital Expert for Online Business. Branding, Marketing, AI and Personal Development.

[Joff Williams @joffw]

To make change happen, you need:

- To feel the pain of where you're at
- To have a vision of where you want to be
- To create a plan of how to get there
- To define tiny steps you can take daily toward your goal

That's it. Discipline is the result of action, not a prerequisite.

[Joff Williams @joffw]

Tomorrow I'll be speaking at the Trust & Safety Summit in London.

Looking forward to a fascinating discussion on Effectively Balancing Safety and Friction in Dating, representing @ChristianConnect.

If you're attending, please come and say hello!

#TSSummit

[Joff Williams @joffw]

Well, that’s a relief

[All day Astronomy @forallcurious]

🚨: Physicists prove the Universe isn’t a simulation after all─ mathematically proven

This discovery challenges the simulation hypothesis and reveals that the universe’s foundations exist beyond any algorithmic system.

New research from UBC Okanagan mathematically demonstrates that the universe cannot be simulated.

Using Gödel’s incompleteness theorem, scientists found that reality requires “non-algorithmic understanding,” something no computation can replicate.

[Joff Williams @joffw]

@VibeMarketer_ SWIPE

[Joff Williams @joffw]

The Best Way to Get the FIRE started.

I first encountered the concept of FIRE (Financial Independence Retire Early) in 2019 and found it fascinating.

The idea of saving enough money to live off your investments is hugely appealing. 🧵

[Joff Williams @joffw]

Most people completely misunderstand Stoicism.

They think that the stocis were:

- Emotionless
- Passive
- Pessimistic
- Detached

They couldn't be more wrong, and here's why:

[Joff Williams @joffw]

4 years ago, we started testing animated explainer videos in our online marketing channels – Facebook, Instagram, YouTube and TikTok.

We found that these would often outperform other 'static' ads when optimising for conversion rate.

[Joff Williams @joffw]

If you want to understand one of the most important psychological principles of consumer behaviour, you need to read 📖 The Paradox of Choice by Barry Schwartz.

Give me 2 mins and I'll cover the most important lessons from the book 👇

[Joff Williams @joffw]

I have no formal training or qualifications in the fields of health, medicine, fitness or diet.

Yet I'm still fascinated with the topic of longevity.

👇

[Joff Williams @joffw]

You can read @sama’s post here: https://t.co/064HVWEnVN

[Joff Williams @joffw]

"We are now confident we know how to build AGI."

Is the most audacious milestone in AI within reach? Or is this just marketing hype?

🧵👇

[Joff Williams @joffw]

Altman also says “Given the possibilities of our work, OpenAI cannot be a normal company.”

This hint towards a technology which is beyond AGI, where the implications are transformative.

[Joff Williams @joffw]

@thedankoe I wrote about this:

[Joff Williams @joffw]

Good Is The Enemy of Great 👑

Why you're better off when things are f**king terrible

A Psychology Thread 🧠

[Joff Williams @joffw]

@thedankoe Leaning into negative energy can be the impetus toward positive change.

There’s an idea called the Region Beta Paradox which explains why when things are “just good enough” it can keep you trapped.

When things are truly awful, we’re motivated to take action.