John Cass

A passion for marketing. Book author, agile marketing fan. Dad. Past President AMA Boston. Easily persuaded by pie.

[John Cass @johncass]

My latest podcast on Ai, agile marketing and agile marketing coaching with Andrea Fryrear https://t.co/8aQQZ9BAmt #agilemarketing #marketing #agile #ai

[John Cass @johncass]

@erickoester @chiefmartec Thanks Eric!

[John Cass @johncass]

Great chat with @chiefmartec on how #AI is transforming #AgileMarketing 🚀 Faster tests, smarter execution & a return to fundamentals.

🎧 Listen here: https://t.co/IfNDqFntjm

#marketing #martech #agilemarketing #ai

[Code and Theory @codeandtheory]

AI personas are reshaping research and planning processes. Code and Theory's Karen Piper warns that even though they may have human-like names, faces and voices, they aren't oracles. "They're tools, not truths," says Piper. She recommends human intervention across points in the persona research process to ensure precision and reliability.

Learn more in this piece by Sam Bradley for @Digiday: https://t.co/ExNa0QqmCP

[John Cass @johncass]

Agile marketing in Japan? 🇯🇵 Naoya Segawa & Nobuyoshi Adachi share why adoption is rare, and how culture shapes agility. 🎙️
🔗 https://t.co/n38g0xVlkK

[John Cass @johncass]

Will marketers who use agile frameworks adapt to AI faster than traditional teams? #agilemarketing

[John Cass @johncass]

🇳🇱 Agile Marketing in the Netherlands! Misha & Marielle share research + trends from the Dutch Agile MarCom Association. Listen: [link] #AgileMarketing https://t.co/D8DJyfr3s2

[John Cass @johncass]

🇧🇷 Episode: Agile Marketing in Brazil w/ Márcio Neves. Culture, scaling, and e-commerce insights from 123 Ágil. Listen now: [https://t.co/OKoPomyeIi]
#AgileMarketing #Brazil #GlobalMarketing #Innovation

[John Cass @johncass]

Video from last week's Boston Agile Marketing Meetup.

How do agile principles transform the way marketing projects are delivered—and succeed? Boston's agile marketing meetup held a panel to discuss.

https://t.co/SRdpmS0VVs

[John Cass @johncass]

This week at the Boston Agile marketing meetup (https://t.co/5xk4OVdNvh) 4 panelists discuss - Delivering Agile Marketing Projects — A View from Practice. Synopsis of the paper in my latest Deep Dive into Agile Marketing Podcast.

https://t.co/02VSEA2EbQ #agilemarketing

[John Cass @johncass]

🎧 New Episode!
Jonathan Wasserman joins me on the Deep Dive into Agile Marketing podcast to explore the intersection of Agile Marketing + AI.

“AI doesn’t replace the agile process—it supercharges it by helping teams learn faster.” — Jonathan Wasserman
https://t.co/RnoZd1DgL5

[John Cass @johncass]

I recently had two insightful conversations with leading marketers on the intersection of AI and agile marketing:

🎙️ Episode - Erica Korman: https://t.co/90FSk2nMB4

🎙️ Episode - Jonathan Wasserman: https://t.co/qYHbErLDj5
Both episodes offer fresh perspectives. #agilemarketing

[John Cass @johncass]

On this episode of The Deep Dive into Agile Marketing podcast, Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, & I explore how AI is reshaping both the marketing landscape and the pharma industry. #agilemarketing #marketing #ai

https://t.co/9KDBvh8wjk

[John Cass @johncass]

Marketing strategist & Agile evangelist Christophe Martinot (@Agilewow4all) brings global experience from L'Oréal, Sanofi, Omnicom & more. Co-founder of SeedingEnergy, certified in Scrum, Agile Leadership & Lean Change. #AgileMarketing

https://t.co/UfEYu7R6oT

[John Cass @johncass]

@anthonyloftis Makes sense. I'm reminded of the career book "what color is my parachute" the takeaway was always "network". You need people to build relationships.

[John Cass @johncass]

Delivering Agile Marketing Projects — A View from Practice https://t.co/9pCpXU1aPO #Meetup via @Meetup

[John Cass @johncass]

I'm starting a new series on agile and AI, how AI impacts marketing and agile marketing. The format is different from my old deep dive into agile marketing podcasts. Great to do my first interview with Erica Korman #agilemarketing #AEO #AI #marketing https://t.co/0hXgPxnSpD

[John Cass @johncass]

@anthonyloftis Thanks Tony. Our discussion really got me thinking about how PR and communications people are impacted by AI, but also, what is it they are seeing other professions are not.

[Mike Allton | AI Strategist for Revenue Teams @mike_allton]

Most businesses don't fail because of one catastrophic event. They slowly decline from a thousand tiny cuts.

I call this the "leaky bucket" of operational drag—the invisible force that drains your team's time, energy, and your company's bottom line.

It's the frustrating feeling of being busy, but not productive. It shows up every day as the "Three Thieves of Productivity":

1. Communication Chaos: The endless email chains, the hour-long meetings that go nowhere, and the critical decisions buried in a mountain of Slack messages.
2. The Data Graveyard: The valuable customer feedback and business insights sitting in unread reports and dusty spreadsheets, completely ignored.
3. The Repetitive Task Treadmill: The smart, talented people on your team stuck doing robotic, soul-crushing administrative work week after week.
Sound familiar?

The good news is, you can plug these leaks. My entire focus is helping SMB leaders use practical, accessible AI to solve these exact problems.

This isn't about replacing your people. It's about augmenting them. Using a human-centered approach, we free your team from the busywork so they can focus on what they were hired to do: innovate, solve complex problems, and build customer relationships.

Ready to stop the leaks and reclaim your team's productivity?

The first step is a complimentary 25-minute discovery call to see where your biggest leaks are. Book yours here: https://t.co/jtxD7rU2m3

[John Cass @johncass]

What’s the Value of Content Audits for Older Websites?

https://t.co/3aV9tRMYuu #contentmarketing