John Newton

I tweet about #marketing, #digitalmarketing, #advertising & #teammanagement. Views my own. Him/he.

[John Newton @johnjnewton]

@tomfgoodwin They exist to maximise value extraction, which can mean getting the customer to spend in new categories rather than simply buying more of the same. I’d also argue Amazon Prime is a loyalty programme, just one where they have chosen to share the costs of running it with customers.

[John Newton @johnjnewton]

Wow, he’s right.

[Emir Han @RealEmirHan]

In Casino Royale, David Corenswet says Bond gets his second kill in the bathroom, not in the office

“My hot take is, everyone thinks the second kill is when Bond kills the main bad guy in the office later and he’s like, ‘Yes, considerably.’

“But what actually happened is, experientially, Bond already had his second kill because he drowned the guy and then had to shoot him.”

“So, in his experience, he had to go through drowning the guy, thought he was dead, thought that he had had his first kill, and then the guy woke up and he just shot him. So, that’s actually the second kill in his mind that was super easy.”

“It’s a human experience thing. The point is not the second person you kill, it’s the second experience of killing.”

[John Newton @johnjnewton]

@randfish @amandanat Pre-ordered! This is the right book at the right time.

[John Newton @johnjnewton]

This will be fantastic. Will get pre-ordering!

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

NEW from @amandanat and your truly... <drum roll>
...
Zero Click Marketing: The Book!
- Why web traffic declined
- How to earn sales WITHOUT clicks on search, social, AI tools, through PR, & more
- How to measure & report on ZCM

pre-order: https://t.co/VEcF8oQGMA.

[John Newton @johnjnewton]

@LoganTGott Playbook

[John Newton @johnjnewton]

This is odd - “burning money for views”? If this was a traditional TV ad, that’d be the whole point = mass exposure. Here it’s seen as a waste as it didn’t translate into likes, and viewed as simply done to support a PR claim (which may be true) as if the mass reach has 0 value.

[Economic Times @EconomicTimes]

'Rs 33 crore wasted': Former Ola Electric marketing head questions Deepika Padukone's viral Instagram reel

https://t.co/x2DWH7HRZX

[John Newton @johnjnewton]

@ATRightMovies

[John Newton @johnjnewton]

Best B2B PR stunt of the year?

[Astronomer @astronomerio]

Thank you for your interest in Astronomer.

[Tom Goodwin @tomfgoodwin]

No brand has ever changed their logo later than they should have.

About 50% of brands refresh them far to fast , mostly because people feel they need to look productive and get bored

[John Newton @johnjnewton]

This might be an ad, but this is a brilliant piece of work.

[Aaron Orendorff @AaronOrendorff]

An AI agent secretly scraped Shopify’s top 10k stores then signed up for …

- 7.5k popups
- 42k emails
- 18.7k texts

Screenshots, data, takeaways, and insights from 20+ DTC leaders ↓

https://t.co/kjzyJWtF2t

[John Newton @johnjnewton]

@WhatTheAI A day? A week? A month?

[John Newton @johnjnewton]

@TheIanFleming Finally worked for me today on my iPad, here in the UK. Will try the Kindle app on my iPhone next.

[John Newton @johnjnewton]

@davetrott There’s one at my local garage. Want to try it but I always forget to read how it works after filling up. Typed in the big URL at the top of the machine but it leads nowhere useful - you have to Google it to find the real site. Great idea, but it badly needs a redirect!

[Adam Eargle @adameargle]

His arm is his leg.

[John Newton @johnjnewton]

I’ve been sceptical of Universal Basic Income ‘cause who would fund it? If the plan is tax big tech for killing jobs, history shows they’ll evade it, and leave it to others. News that one has torrented books for AI proves they prioritise winning over responsibility. UBI is a lie.

[Papa Woof und Krampus und Bleaken @woofknight]

I just learned the professional way to say "I told you so":

"This was identified early on as a likely outcome."

[Sam Dumitriu @Sam_Dumitriu]

New: National Infrastructure Commission publish major report looking into the underlying causes of the UK's high infrastructure costs.

Here are some of the key insights. 🧵

[Star Wars Stuff @starwarstufff]

RIP James Earl Jones.

The definition of a legend ❤️

[John Newton @johnjnewton]

Probably the best example of advertiser-funded programming I have seen in years, and a deceptively simple concept too.

[Lucky Generals @LuckyGenerals]

Proud that @guardian recommended our work with @CoopFuneralcare as one of the best TV shows to watch. The series aims to normalise conversations around death by having celebrities plan each other’s funerals without discussing their wishes beforehand
https://t.co/TPWL6donbM

[John Newton @johnjnewton]

Latest roadside ad for EE TV. But why is the remote control flipped horizontally? If an error, how did this get out the door? Or am I missing something?