Dr. John Schaefer

Marketing for Health Tech SAAS / AI
Scaled Creator Business to 15k followers and 3M+ views in 8 months across TT/IG
Sharing lessons here

[Dr. John Schaefer @johnschaeferdpt]

SF startups, I’d love to help you better understand your

Marketing strategy
Brand presence
Social media

Send me a message and lmk what you’re working on

#sf #sanfrancisco #startups

[Dr. John Schaefer @johnschaeferdpt]

Selling an educational product to institutions and i keep getting the question — what data do you have to show this works?

Problem is, this is the first time I’m selling the product and i have no data.

Any thoughts or advice?

#sf #sanfrancisco #healthtech #startup

[Dr. John Schaefer @johnschaeferdpt]

I’ve learned over the past 5 years what we all probably intuitively know when it comes to marketing.

Discipline, effort, time = hard sell
Money, sex, lifestyle = easy sell

If you can leverage the ladder in an ethical way and provide results, things will stop feeling so difficult from a sales standpoint.

#sf #sanfrancisco #startup #marketing #SAAS

[Dr. John Schaefer @johnschaeferdpt]

Stan stats first 7 months of online business selling 3 digital educational products. ($49-$99)

My funnel is tik tok/ig —> comment key word —> auto dm lead magnet —> sign up —> email drip of 7 emails in 10 days.

#sf #sanfrancisco #contentcreator #buildinpublic

[Dr. John Schaefer @johnschaeferdpt]

My social media volume in 2026

Week 1: 10 videos per day
Week 2-4: 5 videos per day
Months 2-7: 3 videos per day
Month 8: 1 video per day
Month 9-Now: recycle videos from previous 8 months, film as I want

Once you build the engine, especially in the education space, growth is simple.

New followers often haven’t seen old posts. Old followers need reminders.

But it starts with volume and consistency.

[Dr. John Schaefer @johnschaeferdpt]

@erden_xi Built a web app to start!

[Dr. John Schaefer @johnschaeferdpt]

@akbuilds_ I am a physical therapist/founder who can help you solve your knee pain 😉 shoot me a follow or message

[Dr. John Schaefer @johnschaeferdpt]

@matt__makes @X I’m John! Through a series of trial and error I found myself extremely skilled at brand development and marketing in the online space. Currently building educational products for physical therapy students and helping startups zero in on their branding/marketing

[Dr. John Schaefer @johnschaeferdpt]

@elliot1one Followed!

[Dr. John Schaefer @johnschaeferdpt]

Looking to connect with anyone who might find these skills useful

Content creation
SAAS growth/marketing
Sales Funnels
Brand Development

I built a brand (the pocket ci) in the education space from 0 to 15k followers and 3M views in 8 months and my goal is to see if I can help you or your team replicate it

#sf #sanfrancisco #startup #healthtech

[Dr. John Schaefer @johnschaeferdpt]

When it comes to product messaging, you don’t need to reinvent the wheel constantly with content. I’ve made 800+ pieces of short form content this year surrounding the same 4 topics, simply taking slightly different angles each time. In order to do this you need to be crystal clear on your message. #sf #sanfrancisco #healthtech

[Dr. John Schaefer @johnschaeferdpt]

Since 2020:

I’ve spent $15k on business coaches (one taught high ticket sales, one taught Facebook ads, and one was a true all around “business coach”). I’ve launched 4 different businesses in the last 6 years. This is the first year I’ve operated at a net profit through 3 quarters... what might look like a series of failures has led me to a unique skill stack that keeps improving over time

[Dr. John Schaefer @johnschaeferdpt]

@HuskyAiii Behind on AI agents, ahead on marketing/ugc/saas. Run a creator business I’ve scaled to 15k followers + 3M views in 8 months

[Dr. John Schaefer @johnschaeferdpt]

@donidhernandez @X I specialize in content creation and marketing! Been in this space iterating on different offers and building my brand since 2020! New to X though

[Dr. John Schaefer @johnschaeferdpt]

@DonatasJab Hey! I’ve been building and marketing a clinical education platform for physical therapy students over the last 8 months. 15k followers across platforms, 3M views, and 4 digital products! Would love to connect

[Dr. John Schaefer @johnschaeferdpt]

@NicolasLecocqHQ @X Great to connect! Been marketing and building creator funnels on ig/tik tok for the last year! Excited to share lessons and growth here on x!

[Dr. John Schaefer @johnschaeferdpt]

I get asked how I’m so comfortable on camera.

It turns out when you film over 1000 pieces of short form content in 8 months, it becomes second nature.

If you feel awkward on camera now, film 60 sec a day for a month. Watch back, iterate, and improvement will come fast.

#sf #sanfrancisco #healthtech #healthcareai #startup

[Dr. John Schaefer @johnschaeferdpt]

12 months ago I blew up my life.

I quit my job in Denver, backpacked across Asia for 30 days, moved to Hawaii for 9 months, and now am living in SF.

During that time I also grew an educational business from 0 followers to 15k followers on tik tok/instagram while launching 3 digital products.

Ive learned a lot of lessons from this journey and will be sharing them here. #sf #sanfrancisco #healthtech #healthcareai

[Dr. John Schaefer @johnschaeferdpt]

Share this with someone in your life who is dealing with nagging ortho injuries.

[Dr. John Schaefer @johnschaeferdpt]

If you have an orthopedic injury (muscle, tendon, joint pain), this is exactly what is going to happen when you go to see your doctor 👉

[Dr. John Schaefer @johnschaeferdpt]

⭐️By going straight to a physical therapist for a thorough orthopedic evaluation and beginning conservative care, you are able to save significant time, energy, and money, while still receiving the care you need