Jon Hackett

[Les Echos @LesEchos]

Michelin et GM présentent un modèle de pneu increvable >> https://t.co/2iihzYJMCT

[Mike Fox @MikeyFox]

Show, don’t tell. Reputation, trust, brand aren’t created by claims.

“The product creates the experience.
The experience creates the reputation.
The reputation creates the brand.”

Don’t tell me you’re a comedian, make me laugh.”

The excellent “ONE+ONE=THREE” by @davetrott

[h2\ @h2agency]

A truly electrifying experience at the Paris E-Prix this weekend. Challenging conditions (rain and hail) made for an intense 45 minutes (+1 lap) of racing! h2\ is proud to work with @FIAFormulaE – an innovative series that never ceases to surprise us! #ABBFormulaE

[h2\ @h2agency]

We’re hiring! We are growing and seeking a Market Research Director. If you are comfortable working in both French and English, have some market research experience, are passionate about marketing and want to join a dynamic team : https://t.co/0YCzKS5HgT #marketresearch

[adcontrarian @AdContrarian]

The High Cost Of Online Trash: What every non-media buyer needs to know about display advertising. https://t.co/zHz9idMk1w

[Pierre Kupferman @PierreKupferman]

Combien doit gagner un couple pour acheter un appartement à Paris de 72 mètres carrés ?

10.400€/mois à deux, pour un prêt de 781.000€ sur 25 ans

Et pour être locataire ?

5.500€/mois à deux, en payant un loyer de 1830€ (charges comprises)

La différence est énorme

[Jon Hackett @Jon_M_Hackett]

@AdContrarian Brands are built out in the open. Thanks for sharing, Bob.

[Wiemer @wiemersnijders]

0.2 percent of Alexa users make a second puchase

[Scott Galloway @profgalloway]

Number of households in U.S. that have a smart speaker:

2022: 66.3 million
2021: 57.7 million
2020: 47.4 million
2019: 36.0 million
2018: 26.2 million
2017: 15.3 million
2016: 6.6 million
2015: 800,000

Source: Forrester estimates

via @JonErlichman

[Marketing Week @MarketingWeekEd]

Sir John Hegarty: Brands don’t run global marketing campaigns because it makes creative sense or is what customers want, but because it saves money #FoM18 https://t.co/3sVC84bkvw

[helen edwards @helenedw]

Traditional research can't help you when you need to stay ahead of the consumer. My @MarketingWeekEd column this month - https://t.co/0DIr0yKJTy

[Jon Hackett @Jon_M_Hackett]

Just got back from #FoM18! A real thought-provoking experience with excellent speakers and great points of view. Here's my 2-minute take on it.
https://t.co/q2Hi7Dwskc

[Jon Hackett @Jon_M_Hackett]

"Loyalty in marketing is a metaphor." Fantastic take on what loyalty really means in the world of marketing by @helenedw! #FoM18

[Byron Sharp @ProfByron]

When senior marketers get distracted https://t.co/TjvGvH7AuJ

[Jerry Daykin @jdaykin]

Something awesome this way comes. #EatYourGreens @APGLondon @wiemersnijders

With chapters from @markritson @TessAlps @ProfByron @LeShann @rorysutherland @Dr_Draper @AdContrarian @tomfgoodwin @G_Price, me and more...

[h2\ @h2agency]

Les Français face aux enceintes intelligentes : synthèse des résultats https://t.co/CiLc0ccTXJ via @h2agency #voice #dataprotection #dataprivacy

[RetailWire @retailwire]

Target teams with Museum of Ice Cream for an #Instagrammable #retail experience.
https://t.co/X4xEyn0eWA

[Elsa Bembaron 🚲🏉 @ElsaBembaron]

Peugeot lance un scooter électrique connecté en partenariat avec AT&T https://t.co/zxEesa4JSU via @FigaroTech

[h2\ @h2agency]

Quels enjeux pour le commerce vocal ? Etude réalisée par @h2agency , via @RevueduDigital https://t.co/gS46fA6NiP

[h2\ @h2agency]

Comprendre les perceptions, les usages et les attentes des françaisvis-à-vis des enceintes intelligentes https://t.co/TwrVYa6Ade via @MyDigitalWeek