Jonathan Costet

Digital Marketing

[Sundar Pichai @sundarpichai]

From our earliest days, Google’s strong security focus has made us a leader in keeping people safe online. Today, businesses and governments are looking for even stronger security solutions and greater choice in cloud computing providers. Together, @GoogleCloud + @Wiz_io will turbocharge improved cloud security and the ability to use multiple clouds.

[Sarah Wang @sarahdingwang]

We are thrilled to announce that @a16z Growth invested in @wiz_io-the cloud security platform revolutionizing how companies secure the cloud.

Wiz is 1 of the fastest growing companies we’ve ever seen, but here’s why we believe the best is yet to come 👇 https://t.co/7WVs5BeIz3

[TechCrunch @TechCrunch]

Wiz raises $1B at a $12B valuation to expand its cloud security platform through acquisitions https://t.co/GPSFjA552a

[Jonathan Costet @JonathanCostet]

@briannekimmel 100%

[Brianne Kimmel @briannekimmel]

It may sound crazy, but the hardest job at an AI company is not engineering... it's marketing.

Incredibly hard to clearly communicate what you've built in a way that's not overwhelming or immediately dismissed by someone who is just trying to do their job.

[Jonathan Costet @JonathanCostet]

@akennada @TheReederCo

[Ross Simmonds @TheCoolestCool]

Gong has 77,620 followers on LinkedIn.

The CEO has 30,174. CMO has 21,441 and the Head of Content has 30,767. Sure:

You can't pay the bills with followers BUT followers can pay the bills. Gong is now valued at $2.2 billion.

Here's how @LinkedIn played a role in that... 🧵👇

[Gaetano DiNardi @gaetano_nyc]

Okay ⁦@Gong_io⁩ - we see you with this ultimate SEO footer. We see you. 👀

[TechCrunch @TechCrunch]

Gong going gangbusters, grabs $250M Series E on $7.25B valuation https://t.co/vjx2jB5nmf by @ron_miller

[HubSpot @HubSpot]

Our partner, @Gong_io, has helped many sales teams (including ours) better understand and support their customers. We’re excited to see them continue to grow. 🦄

[Forbes Tech @ForbesTech]

Sales software startup Gong reaches $2.2 billion valuation after seeing revenue triple during the pandemic
https://t.co/JSOLYph1gI By @kenrickcai

[Salesforce Ventures @SalesforceVC]

Congratulations to the @Gong_io team! https://t.co/uAVDaA4Hzo

[Crunchbase News @crunchbasenews]

Revenue intelligence startup Gong, which helps revenue teams make decisions based on data-driven insights such as churn prediction and sales forecasting, has landed $200M in a Coatue-led Series D round of funding, bumping its valuation up to $2.2B. https://t.co/6fxtkyEWlK

[Jonathan Costet @JonathanCostet]

Case in point – today, Gong raised $200M. At a $2.2B valuation.
https://t.co/iGa6xIbD57

[Jonathan Costet @JonathanCostet]

A few weeks ago, Amit Bendov shared @Gong_io’s secret recipe.
Here’s what it comes down to:
#1: A product team that can ship a product that sells itself
#2: A go-to-market team that can sell a sh*tty product
Have one and you’re a threat.
Have both and you’re unstoppable.

[Jonathan Costet @JonathanCostet]

IT’S BIGGER THAN THAT

Some marketers treat marketing –

Like it’s a job. (gasp!)

Truth is, you can always tell.

And it only takes about half a second.

When a marketer had fun with that email, copy, ad, you name it.

And when they did it because “it’s part of the job.”

[Jonathan Costet @JonathanCostet]

@davegerhardt Use their words

[Jonathan Costet @JonathanCostet]

@teawaterwire @oncedotapp @ProductHunt Nailed it 💯

[Jonathan Costet @JonathanCostet]

HOLD UP

1000 customers, only?

It's what most people say when I tell them Gong just crossed that milestone.

So I tell them what our CMO told me:

Your marketing team's job is to make your company look 2 years ahead of where it really is.

And then they get it.

[Gong @Gong_io]

1,000 customers 🎉
We wanted to celebrate in true, billboards-all-over-town, Gong fashion. 
INSTEAD
We put up your true stories on virtual billboards
The rest are hiding on our site
Find them and post about it: we’ll send you swag
Oh and to our customers: Thanks. Keep being you.

[Jonathan Costet @JonathanCostet]

@davegerhardt great cta 👏