Jon Branch

Partnerships @OpenX. Sporadic tweets about AdTech and Bay Area sports.

[Jon Branch @jonbranch]

@DKThomp Everything in moderation, including moderation

[Jon Branch @jonbranch]

@Seth_Ulinski TTD has been doing this for some time. They grade data partners which impacts their usage payouts, they grade identity vendors against a truth set yet also control one of the graphs being graded, etc.

[Jon Branch @jonbranch]

@tahanzania @trishlaostwal If 20% is the average of all clients then a good amount of mid-tier clients are paying more since the biggest accounts will have negotiated lower fees

[Jon Branch @jonbranch]

@EricTilbury_RTB Honestly, making any determination on the quality of the ID based on if it’s ‘deterministic’ or ‘probabalist’ should be a sin, plenty of deterministic IDs are crap

[Jon Branch @jonbranch]

@WarriorsMuse Sprewell

[Jon Branch @jonbranch]

@kane Worthwhile read on coyotes, our culling efforts throughout the years have been largely ineffective https://t.co/f041g1vHRS

[Jon Branch @jonbranch]

@kane @circleglider @FreethruJustice Is any state being effective at this? With the removal of wolves (and a number of other factors) coyotes have spread throughout the US and been very successful at surviving in urban environments.

[Jon Branch @jonbranch]

@vinny_rinaldi3 Awesome sponsorship!

[Jon Branch @jonbranch]

@EricTilbury_RTB @aripap I think a few things, could also help plug holes in their pre-bid Quality Alliance offering that was using Moat data to power it

[Jon Branch @jonbranch]

This Sincera acquisition is interesting, obviously helps with OpenPath and TTD cozying up to pubs but also wonder if it helps plug a hole in their pre-bid Quality Alliance that was left with Moat shutting down

[Ari Paparo @aripap]

TTD buying Sincera???

https://t.co/VYB6Mbfidi

[Jon Branch @jonbranch]

@KreizJordy @JamesHercher AdBrain is huge part of their Identity Alliance offering which generates tens of millions in revenue a year

[Jon Branch @jonbranch]

@Coach_Yac RW McQuarters #21

[Jon Branch @jonbranch]

@emily_hoeven Cafe Isabella is great and the owner is lovely, I lived across the street for years. Such a sad state of affairs that this is where the city’s spends its time and resources

[Jon Branch @jonbranch]

@joe_zappa Speaks to the growth of the IRIS ID in the bidstream for CTV. They’ve been hard at work signing new pubs.

[Jon Branch @jonbranch]

@BishPlsOk @EricTilbury_RTB Grapeshot (RIP) offered this very thing

[Jon Branch @jonbranch]

https://t.co/PljJdMuac0

[Danny Vietti @DannyVietti]

Just gonna leave this here. My heart goes out to Oakland and its fans today ❤️

[Jon Branch @jonbranch]

Sad day for Oakland and the Bay Area #SellTheTeam #RootedInOakland

[Tim Kawakami @timkawakami]

Kawakami: Oakland A's owner John Fisher someone else's problem now https://t.co/a1ON3EoI6S

[Jon Branch @jonbranch]

@ericfranchi What are the best ways you’ve found to prevent or manage injuries from BJJ? Probably my biggest barrier to staying consistent over the years

[Jon Branch @jonbranch]

@joe_zappa Aligned with your impression, that’s how I hear it used among Data Co’s and DSPs, or as “sell-side targeting”

[Jon Branch @jonbranch]

@AdtechGod @adamheimlich @AdtechGodPod Awesome breakdown, thank you!