Jon

[Zoe @TBSZoe]

The first role of marketing is to make a decision easy to make! Give the customer a peace of mind when buying something. 🧘
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Jon @JonDe63]

@TBSZoe @lets_NEUROmkt It’s already stressful enough picking from so many similar items on the market so make it easier for the consumer!

[Rhodas @Rhodastbs]

An Icon/Logo is very important to a brand because it is what helps create brand recognition for consumers! #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Jon @JonDe63]

@Rhodastbs @lets_NEUROmkt A eye catching and unique logo or icon can be hard to create but the payoff is immense!

[Alante Zissiadis @AZissiadis]

Rebranding: Changing the current positive image of a brand to new image
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Miko Yau @mikohahahahaha]

Branding helps people make purchasing decisions. How? You wouldn't choose products from a bad-image brand, would you?

@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO #XperientialMkt

[Jon @JonDe63]

@RachelGillman @lets_NEUROmkt Yep, context rlly determines our perception which is why it’s so important!

[Rachel Gillman @RachelGillman]

Surrounding information determines how we perceive information. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Emily Cheesman @CheesmanEmilyy]

Context unfolds over time! ⏳ Construct meaning as the story progresses📚#SequentialContext #UnveilingPerspectives @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Jon @JonDe63]

Something that is a #gift and a #curse is association. If your brand is deemed as a bad it’ll be hard to change their opinion. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Jon @JonDe63]

Most people stick to brands/products they’re used to cause it’s less stressful. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Jon @JonDe63]

Perspective is so so so IMPORTANT! Something my appear entirely different when it’s placed at a certain angle and or position. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Jon @JonDe63]

Logos are so important in setting a brand apart from competitors. In some instances, the consumer might not know what a company is selling but they’ll recognize the #logo. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Jon @JonDe63]

Emotion connections is what makes brands the most $. It is vital to create this type of bond with consumers to always get their financial support.
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Jon @JonDe63]

Rebranding means that a brands association and image is being altered. It may take a lot of effort but is sometimes necessary to keep a brand alive. #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Jon @JonDe63]

@TBSZoe @lets_NEUROmkt Perception is also subjective! No one is gonna perceive an event the same and feel the same regarding an event.

[Zoe @TBSZoe]

Perception is an active process that is constructed in time, sequentially. The mind does not work commutatively!

A → B ≠ B → A for the mind.

#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Alante Zissiadis @AZissiadis]

Why would a neuroscientist/psychologist help work on an animated children's movie? Well Paul Ekman and his vast knowledge on human emotions and expressions was an expert consultant for #Disney film #Insideout
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Cyrus Tam @CyrusTamSK]

Every person is a brand.
All your actions and choices define you, and what you stand for, in the others' perspective

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[tiernan @tiernanlm]

When using a product you want it to be easily functional right? This is why #usability matters.
Check to see if it’s easy to use, effective, efficient, and engaging!

#NMKTRCH
#MKTINGNEURO
#XperientialMkt
@lets_NEUROmkt