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I believe the first step to overcoming the mundane obstacle of 'same-sameness' as a writer is to challenge your words. Argue with them, battle with them. Do whatever it takes to bring them to life and set them on fire.
If your content isn't honest and your writing isn't credible, what have you got going for you? Why should your audience bother to invest their time and energy into what you've got to say? Honesty is credibility. Honesty is power. Keep your work honest and your words strong.