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Sam was one of the first people to truly believe in what Jordan and I were building. That belief and his continued willingness to actually show up in the hard moments has shaped Lugg, and my life, in ways I'll always be grateful for.
50 years of @Apple
From the early days of the #iPod to bringing the #iPhone into the world, some of the most formative years of my career were spent there. The products and teams stay with you. But more importantly so does how Apple thinks.
A few lessons that have held true for decades:
1) Start with the user, not the tech. The question isn’t “what can we build?” but “what problem actually matters?”
2) Focus is everything. Apple is defined as much by what it says no to as what it builds.
3) End-to-end matters. Hardware, software, services. It all has to work together.
4) Details are the product. What feels small is what users remember.
5) Debate hard. Commit fully.
6) Build for the long term.
We’re in another moment of massive technological change. The fundamentals haven’t changed.
The companies that win build things people actually use and can’t imagine living without.
Congrats to everyone who has been part of Apple’s first 50 years! 🙌
I’ve been thinking why are all AI labs/industry running doomsday predictions.
AI replaces every industry.
Video models = movie studios, cooked
Cowork: white collar work, cooked
Voice model: support, cooked
Coding agents: swe, cooked
What if this technology helps people to do better work? Like now you can get better support because AI handles more of the dumb work. When is the last time you got great support?
It’s not like most of these domains operate in some golden era of quality, but more in some level of enshittification era.
My hopeful view is that AI will lift all boats and will make people or companies that are very good at what they do, to make it even better and pull ahead more.
Twitter's Eng org used to be TWO THOUSAND engineers.
Now it's ~25 engineers and a few designers and PMs.
I knew the cuts were big but this is blowing my mind.