The one person who almost made me quit logistics.
My mom...
Our relationship was never the best (I mean, whose is?)
It wasn't the typical mother-son bond.
It wasn't a fairy tale business partnership.
It wasn't easy at all.
Growing up, we spent years apart. That distance affected everything.
Then we worked together in freight forwarding.
Me: a 20-year-old who thought he knew everything.
Her: an entrepreneur fighting to make her business work.
Deadly combo.
There were moments I wanted to quit logistics completely.
Walk away from the industry and never look back.
I'm so glad I didn't.
15 years later, I'm forever grateful for her.
For the advice she gave when I didn't want to hear it.
For the care she showed when I pushed back.
For the love she never stopped giving.
15 years ago, I hated logistics.
Today, it's the vehicle that drives my passion.
To anyone struggling with family in business:
The tough moments shape you.
Stick with it.
P.S. Picture taken in Ho Chi Minh in 2015, in one of my very first logistics conference.
Every "overnight success" in outbound has the same story underneath.
A month of boring work nobody saw.
Domains. Inboxes. Lists. Sending.
Then day one looks like luck.
It's never luck. It's the month.
Nobody quits their business because the work is hard.
They quit because nobody told them it was working.
Cold email sent 400 times with no reply feels like failure.
It's data.
Most people stop at 400. The people who win stop at 4,000.
I’m 32.
First-time founder from Ecuador, based in Miami.
15 years in logistics. Now helping logistics companies grow through outbound & content.
Looking to connect with agency founders, logistics entrepreneurs & B2B salespeople.
I’m 32.
First time Founder from Ecuador, based in Miami.
I’ve spent 15 years in logistics and now I’m building a company helping logistics businesses grow through outbound and content.
Looking to connect with more agency founders, logistics entrepreneurs & B2B sales people.