I liked football when a ref could make a mistake every now and again, we’d talk about it that night and after MOTD we’d move on. We’d all accept that mistakes happen, what we have now is just total nonsense and has ruined the game for me
There was a time when a European final belonged to the supporters who dragged their club there.
Not anymore.
When Aston Villa were handed roughly 11,000 tickets for a Europa League final in a 70,000-plus stadium, the number itself told the story. UEFA can package the event however it likes — “festival of football”, “European showpiece”, “global celebration” — but the modern European final is no longer built around supporters. It is built around clients.
The supporters fund the journey. The corporates inherit the destination.
Villa fans will have spent thousands following the club across Europe. Flights, hotels, time off work, loyalty schemes built over years. Yet when the final arrives, huge sections of the stadium are reserved for sponsors, hospitality guests, executives, delegates and “neutral” allocations that often end up on resale sites within hours.
And supporters are expected to accept it.
UEFA’s defence is familiar. Sponsors fund competitions. Broadcasters need space. Hospitality drives revenue. All true. But football crossed a line when the event surrounding the final became more important than the supporters inside it.
The optics are awful because fans can see it themselves.
A finalist gets 11,000 tickets while corporate packages costing thousands remain available. Genuine supporters scramble through ballots with lottery-like odds, while neutral areas fill with tourists taking photos during the warm-up.
And UEFA wonders why resentment grows.
Supporters are constantly called “the lifeblood of the game” until ticket allocations are discussed. Then they become an inconvenience to work around premium inventory.
Football did not become Europe’s dominant sport because sponsors created atmosphere. The noise, colour and emotion UEFA sells globally every season is generated by match-going supporters — the same people increasingly pushed aside at the biggest games.
The “neutral fan” concept is perhaps the biggest fiction of all. In theory it promotes access. In reality it fuels resale markets, inflated prices and thousands travelling ticketless out of desperation.
UEFA could change it tomorrow. Finalists could receive 70 per cent of the stadium combined. Corporate sections could shrink. Hospitality would still exist.
But that would mean sacrificing revenue.
And modern football has shown repeatedly which side wins that argument.
#AVFC #scfreiburg
This one is a football accounting gem. I promise you will love it.
In January 2023, Chelsea signed Mykhailo Mudryk from Shakhtar Donetsk for £88.5 million. The deal was jaw dropping on its own. But what really made the football world stop and stare was not the fee. It was the contract length. Eight and a half years. The longest contract in Premier League history at the time.
Journalists questioned it. Rival clubs complained about it. And most fans had absolutely no idea what Chelsea were actually doing.
But let me tell you. They were not being reckless. They were doing math. Very clever, very deliberate, very legal math. And the tool they were using is called amortisation.
This is part of what football insiders consider during transfers.
Are you with me? Good.
Here is the simplest way to understand amortization. When a club signs a player, they spread the accounting of the cost of the transfer fee over the period of the contract signed by the player.
So for example, when Harry Maguire signed for Manchester United in 2019 for £80 million on a six year deal, that did not show up as an £80 million expense in year one. It worked out as an annual amortisation cost of £13.3 million per year.
That is the entire concept.
Think of it the same way you think of a mortgage. You do not pay the full value of a house on the day you move in. You spread it. Football clubs do the exact same thing with players, and it is not a trick or a cheat. It is standard accounting practice used across every industry in the world. Check it. It's International Standard 38- used for accounting for intangible assets.
The reason it matters so much in football is because of Financial Fair Play and Profitability and Sustainability Rules, which regulate how much clubs can lose in any given period.
Amortisation costs are added to the profit and loss account each year, so the lower your annual amortisation figure, the healthier your books look. And here is where contract length becomes a weapon.
Now let us do the math together.
By using amortisation to complete Mudryk's transfer, Chelsea were able to record his £80 million fee as just £9.41 million per year for UEFA's FFP calculation. Had they signed Mudryk to a four year deal instead, his fee would have been recorded as £20 million per year. Same player. Same fee.
More than double the annual accounting cost just by changing the contract length. That is the power of what Chelsea figured out. They did the same with Enzo Fernandez, signed for a then-British record of £106.8 million on an eight and a half year deal, which translated to an annual amortisation expense of approximately £13.4 million.
And Moises Caicedo for £115 million on eight and a half years. And Wesley Fofana for £70 million on seven years. Repeat this across an entire squad and a billion pounds of spending starts to look manageable on paper.
Did you get that?
Now let's look at another part of amortization- the book value piece, because this changes how you think about every transfer you have ever watched.
Book value is the difference between the transfer fee spent on a player minus what has already been amortised.
For example, after two years, a £50 million player signed on a five year deal has a book value of £30 million. Any sale above £30 million is recorded as a profit. Anything below is a loss. This is why clubs can sell a player for what looks like a loss and still report a gain in their accounts.
Take this example: a player is signed for £40 million on a five year contract. He is not a success and is sold two years later for £26 million. At the point of sale, his book value is £24 million, meaning the club actually books a £2 million profit on the deal. Fans see terrible business. The accountants see a gain. Same transaction, completely different reality.
Manchester City lived this with Robinho. He was bought for £32.5 million on a four year deal in 2008, with annual amortisation of £8.1 million. He was sold after two years, leaving a book value of £16.3 million. City sold him for £18 million and claimed a £1.7 million profit on the sale. Supporters spent years calling it a disaster. The finance department called it a profit.
There is one more trick worth knowing: contract extensions. If a player signs a new contract during their existing deal, the remaining unamortised value is spread over the length of the new contract.
So if you bought a player for £60 million on a five year deal and after two years you extend his contract by three more years, the remaining £36 million book value is now spread across five new years instead of three.
That reduces the annual amortisation cost and can reduce FFP losses by millions per year. Extending a contract is not always about keeping a player happy. Sometimes it is purely a financial decision dressed up as a vote of confidence.
Back to Chelsea. Other clubs eventually complained loudly enough that UEFA had to act. UEFA amended its Financial Sustainability Regulations in July 2023, introducing a rule that limits the amortisation of player registrations to a maximum of five years, regardless of how long the contract actually runs.
The Premier League followed in December 2023, when shareholders voted to apply the same five year maximum to all new or extended player contracts going forward. The loophole was closed. But crucially, the rule could not be applied retrospectively, meaning every player Chelsea signed on those long contracts before December 2023 continues to be amortised over the full contract length.
Chelsea were already finished with their biggest spending windows by the time the door was shut. The timing was not a coincidence.
As I conclude, always remember this- the contract is never just a contract. It is an accounting instrument. And the clubs that understand that are always three moves ahead of the ones that do not.
I hope you enjoyed this.
Tomorrow, by 7AM WAT, We get into the wage bill, and why a £50 million transfer can quietly become a £150 million commitment before you have blinked.
Thanks for reading.
My name is Ajoje. I am a FIFA Licensed Agent and International Sports Lawyer. I write on the Law and Business of Football, a lot. Repost and Follow if you want to read more posts like this.
Congressman Jared Huffman, "If we're real and honest about what's going on, we have a madman in the White House"
"Trump is running the biggest most corrupt criminal grift in criminal history, out of the White House"
"We take an oath to the Constitution, but it seems all of you took an oath to Donald Trump"
"This is shameful, a disgrace"
"To pretend everything is just fine right now?"
"The madman is in Europe driving our friends into the arms of our adversaries"
"Trump is doing immeasurable damage to our credibility o the world stage and you are just fine with it?"
"What the hell is wrong?"
"I'm not going to just sit here and pretend everything is fine"
"This is wrong. This is not normal. And I'm not going to normalise it"
In an era in which footballers are praised for downing tools to force through big money transfers, maybe former players & pundits should be heaping praise on the likes of Jordan Pickford for remaining loyal to Everton for as long as he has, instead of bashing him national TV.