Julie Bernard

Strategy | Growth | Customer Insights | Digital - C-suite, eComm, Retail, CPG, Technology | Board Director, Authority Brands

[Julie Bernard @juliemeb]

@RudiGeerts @MaassenElisab Please don’t leave. Your empathetic and sensitive posts are important and valued by many!

[Auschwitz Memorial @AuschwitzMuseum]

December 2023 | @AuschwitzMuseum

Impressions: 47,4 million
Engagements: 2,8 million (including 414k RTs)
Followers: -7,022

Thank you all for remembering with us.

The memory about the human tragedy of Auschwitz should help us create better, safer and more responsible future.

[Daniel Jeffries @Dan_Jeffries1]

If you want to understand why the Times case has a near zero probability of winning, then read this thread.

This fellow does a nice write up and he seems sincere in his belief that what he is saying about the suit is accurate and correct when in fact it's basically just a lot of wishful thinking, misunderstanding of copyright law and red herrings. He's really hopeful that this case will cement the media's right to charge machines to learn, something not even remotely covered by copyright law. The text does not say what he thinks it says and it does not even come close to a "slam dunk." In fact, the opposite.

First, as I've noted before, trying to get everyone to license training data is not going to work because that's not what copyright is about. We all learn for free. We learn from the world around us and so do machines.

Writers at the NYT did not pay the Hemingway estate for learning to write short, sharp sentences as young people studying journalism.

Young quarterbacks do not have to call up Tom Brady to get permission to study his throwing motion to learn to throw a football.

Copyright law is about preventing people from producing exact copies or near exact copies of content and posting it for commerical gain. Period. Anyone who tells you otherwise is lying or simply does not understand how copyright works.

What else does he cite in the write up?

The amount of money Microsoft makes? 1 trillion in new value on their stock price! Equating it to a fraction of the training data is utterly preposterous.

The NYT claiming the value of reporting on wars and murders and politics as somehow relevant to the case? Not even remotely related. Pointless to even include except as a red herring. It's an attempt to ascribe nebulous public good value to actual value in stock price. No. Just no.

Even the most damning thing, the prompts they cite as evidence of exact output by GPT of Times content, are obviously manipulated. Anyone in AI can see this in under a second. Nobody seems to be able to recreate the verbatim output with the BS prompts they provided. Why? Because the verbatim output almost certainly did not come from memorization, but from retrieval augmented generation (RAG) with web browsing. A programmer probably deliberately prompted it via the API to fetch a specific article and asked it to output part of the text and they provided only a fraction of the prompt instead of the whole prompt. If I ask it to go fetch a times article and output that for me then it's on me, not the model. I don't need machine learning to do this. I can do it with programming libraries from decades ago. This is nonsense. And including it will kill this case dead because the lawyers will not be able to reproduce this in the real world.

Almost everything this fellow cites as evidence is sleight of hand, misdirection and not relevant at all to proving actual copyright violations, which are dependent on output not input.

This case is going to get eaten alive, just like the Sarah Silverman case and others that were filed with a complete lack of understanding of how AI works, along with grandiloquent claims about copyright and violations that are absurd to even the most basic sniff test.

This most likely outcome for this case is it being settled out of court with MS and OpenAI paying a licensing fee for ongoing training data which is what this is really about. It will be a bad precedent for everyone, everywhere because there is no actual ruling and it gives the illusion that they won and people should be held to ransom for training data.

[Matthew Berman @MatthewBerman]

If you found this interesting, make sure to: 1. Follow me

@MatthewBerman
2. Like/repost the original post

https://t.co/i5ngMHPnJw

[Julie Bernard @juliemeb]

@NewsNation @RFKJr @ChrisCuomo @RobertKennedyJr

[Yasmine Khosrowshahi @yasminekho]

That's it!

Thank you so much for reading.

If you enjoyed this thread:

1. Follow me @yasminekho for more content on Instagram growth
2. RT the tweet below to share this thread with your audience

[Julie Bernard @juliemeb]

Congrats to @kenney_tom and the entire team at @loyal_apps on closing their #SeriesA funding round!

https://t.co/KucAaWiPIB

https://t.co/FZxLz4p6im

[Julie Bernard @juliemeb]

@elonmusk

[Julie Bernard @juliemeb]

@engineers_feed Home health aides, nurses’ aides

[Julie Bernard @juliemeb]

@MikaelaShiffrin 96% of the world is supporting you (ignore the 4% who are sociopaths). Peace and love. You only inspire and never disappoint. In the words of Winston Churchill:

[Bill D'Alessandro @BillDA]

Not naming names, but many FBA aggregators are getting WRECKED by supply chain issues.

It's the combination of lots of debt, the challenges of running multiple brands at once, and a quirk of Amazon's FBA model.

Here's a behind the scenes thread of what's going down... 🧵👇

[Julie Bernard @juliemeb]

Available on YouTube til Sept 30th. Loved watching it on Netflix last year. Enjoy!

[Tristan Harris @tristanharris]

One year ago, #TheSocialDilemma "went viral" with over 100M views.

Why? Because it confirmed how social media's design and business model nurtures addiction and warps our beliefs.

Yet the film was only available to Netflix subscribers— until now: https://t.co/NB9m9cvqK1

[Tristan Harris @tristanharris]

One year ago, #TheSocialDilemma "went viral" with over 100M views.

Why? Because it confirmed how social media's design and business model nurtures addiction and warps our beliefs.

Yet the film was only available to Netflix subscribers— until now: https://t.co/NB9m9cvqK1

[Incremental @incrementalinc]

Most demand #forecasting has been done for the sake of #supply chain #logistics, with a focus on #inventory management. But there is another benefit: protecting your #ad spend. See the full report: https://t.co/H7o4nECria

[Incremental @incrementalinc]

In Q1, Kroger increased media #revenue per digital basket by 33% – #retail media is now a primary driver of growth for the grocer. As retailers leverage #data and #personalization to drive revenue, brands should be able to benefit, too. What do you think? https://t.co/6HQ2tE1sv3

[MIT Technology Review @techreview]

Take care of yourselves, friends. https://t.co/mGtVz8JFJb

[Julie Bernard @juliemeb]

Love this.

[United Airlines @united]

Stop scrolling. Here's 15 seconds of calm. Now keep scrolling.

[Julie Bernard @juliemeb]

Ill fares the land, to hastening ills a prey,
Where wealth accumulates, and men decay.
Oliver Goldsmith, The Deserted Village (1770)

[Julie Bernard @juliemeb]

Since mid-March, my friend Ruth has been sewing quality masks for essential workers. Now she and her daughters launched an Etsy shop (PlayhouseFoCo) to raise funds for WHO Covid19 Solidarity Fund. Link here in the event this is helpful.https://t.co/1Zksd5x74W

[Julie Bernard @juliemeb]

@MayorJesse Thank YOU and the whole team supporting you. This was a great program and I’m very grateful.