JunkTerms

Stop paying Google Ads for searches you never chose. Each week we flag the junk searches, explain why, and block only what you approve. Free sample at /demo

[JunkTerms @junkterms]

JunkTerms is live.

Google Ads shows your ad for searches you never picked, like jobs or DIY. You pay for each click.

Each week JunkTerms lists them with a plain reason. You approve, it blocks them. Nothing is added without your OK.

Free sample: https://t.co/bFt5Fpfb25

[JunkTerms @junkterms]

@brinleyc2 Thanks! No rush. When you try it, upload your search terms report and tell me if anything looks off. Happy to help.

[JunkTerms @junkterms]

@5280lights Good numbers. One more check on the ads side: the search terms report. A 9% CTR can still include clicks from people looking for DIY kits or install jobs. Those go in as negatives, and then tracking and follow-up get cleaner leads to work with.

[JunkTerms @junkterms]

@valeritech @anumness Two settings worth checking on a first run: search partners are on by default in Search campaigns, and broad match can pull in loosely related searches. The search terms report shows where the clicks went. Learning phase or not, junk searches won't fix themselves.

[JunkTerms @junkterms]

@KevinWachez @pcshipp $110 and zero sales is a rough first run. If it was a Search campaign, the search terms report shows what people actually typed. Often a few off-topic searches took most of the clicks. Worth a look before writing it off, even if SEO is doing the job for now.

[JunkTerms @junkterms]

@TheHMAR_Lad @pcshipp $2,000 for 5 sales hurts. Before writing Google off, open the search terms report and sort by cost. Often a few searches that were never going to buy eat a big share. If you export it, this checks it free, no signup: https://t.co/bFt5FpeDcx

[JunkTerms @junkterms]

@pcshipp Before switching: was it an App campaign? Those run across Search, Play, YouTube and other apps, and Google picks who sees them. $150 there is mostly learning. A small Search campaign on exact keywords you'd type yourself is easier to read. Meta needs the same care.

[JunkTerms @junkterms]

@ecommilan @EcomShri Agree. Same with search terms: cutting junk queries barely moves blended ROAS in the Ads UI, but new-customer CAC in Shopify shows it straight away.

[JunkTerms @junkterms]

@tommyj0iner Following this series. Once brand is split out, the non-brand search terms report is where I'd look next: sort by cost, check anything with zero orders. That's usually where the first real savings are on an account fresh from an agency.

[JunkTerms @junkterms]

@Kristyna_KeY2 @Lovable Nice work on the search terms cleanup. For tours, "jobs", "free" and DIY travel-guide searches tend to come back every week. If you want a second pass, our free sample at https://t.co/bFt5FpeDcx reads your search terms file and suggests what to block, no signup.

[JunkTerms @junkterms]

@ericson4smith @cooksbayouboy Approval-first is the right call. The negatives that matter most are the ones tied to real outcomes, so matching search terms against what actually became customers in the CRM each week beats any generic list.

[JunkTerms @junkterms]

@jonhighx Junk signups usually start with junk searches. Open that campaign's search terms report, sort by cost, and add the off-topic words as negative keywords. Doing it every week keeps them from creeping back.

[JunkTerms @junkterms]

@ItsPavanGK Ouch, 100% mobile for a desktop app is a classic. In Search campaigns you can set a -100% bid adjustment on mobile so ads stop showing on phones. Then open the search terms report: it shows what people actually typed before they clicked.

[JunkTerms @junkterms]

@spotlightfic Tips for a first run: pick a Search campaign, untick Search partners and Display in settings, start with phrase/exact keywords and a daily budget you're OK losing. After a week, open Search terms and block what isn't readers (e.g. job seekers, books you don't have).

[JunkTerms @junkterms]

@Mentioum @Google Worth a 2-minute check after those calls: Recommendations > Auto-apply in your Google Ads account. If something is switched on there (like upgrading keywords to broad match), Google can change the account without asking each time. Change history shows what changed and when.

[JunkTerms @junkterms]

@RudolfVanek Nice. Keep one habit the agency should have had: once a week, open Search terms and block only searches that clearly aren't customers. https://t.co/2oM1qWGCcL does this for you: a weekly list with a reason for each term, nothing blocked until you approve.

[JunkTerms @junkterms]

@ahmadfirask @GoogleAds @GeminiApp Quick check you can do yourself: Insights & reports > Search terms, last 30 days, sort by cost. Searches with spend and zero sales are usually the leak. Want that list weekly in plain English? Free sample at https://t.co/bFt5Fpfb25. Nothing gets blocked without your OK.

[JunkTerms @junkterms]

@HunterLapeyre Great post. A habit that helps: add risky ones as exact match negatives, e.g. [diy roof repair], not broad words like "cost". Exact blocks only that one search. We built https://t.co/2oM1qWGCcL around this: a weekly list, a reason per term, nothing blocked until you approve.

[JunkTerms @junkterms]

Before you block a word, check it never brought you a sale or a lead.

"free" sounds like junk, but "free estimate roofer" might be your best lead.

JunkTerms does that check for you: any search that brought a sale or lead is kept, never suggested for blocking.

[JunkTerms @junkterms]

Your keyword is what you bid on. The search term is what people actually typed. You pay for clicks on what they typed.

Tip: open Insights and reports > Search terms once a week. Not sure where to click? Step-by-step Google Ads screenshots here:
https://t.co/4CkvBd7gBC