Julian Schaaf

B2B SaaS Marketing in 🇩🇪

[Julian Schaaf @juschaaf]

@jimmy_daly @usefathom It just lacks many basic features like a date comparison, day/week/month view toggle, and custom filtering. It’s ok for basic metrics but I’ve struggled answering standard SaaS questions with it.

[Julian Schaaf @juschaaf]

The more your popup prevents me from using your site, the more likely I am to close that thing.

Make it contextual to what I'm doing, and I'm paying attention.

[Julian Schaaf @juschaaf]

@davegerhardt golfhardt

glfhrdt? 😃

[Jane Portman @uibreakfast]

Come join us today at @gomada_co as I teach everyone to be the best managers 😂

Seriously, let's do a dive into processes.

Register here: https://t.co/5XzG10XPjT

[Alan Silvestri @AlanGGorilla]

How long does it take to rank?

95% of newly published pages don’t get to the Top 10 within a year (according to @ahrefs)

Some pages, the “lucky” ones, do it in about 2-6 months.

So, how do you get "lucky"? 👇

1/

[Justin Welsh @thejustinwelsh]

Online Course Marketing 101:

Your offer should answer, "What, exactly, will customers achieve?"

It's not: "Learn copywriting"

It's: "In 1 hour, you'll learn the process for creating 10 high-quality pieces of written content each day"

Outcome clarity is critical.

[Julian Schaaf @juschaaf]

@PhilKiel Often saw this in my agency days. Most of the time they were hoping to sell their product/services/scam by inserting data into our GA. Their website would show up as a referrer or landing page.

[Dave Kellogg @Kellblog]

How and Where To Answer Three Basic Questions on Your Website - Kellblog https://t.co/NrgrigOBs8

[Julian Schaaf @juschaaf]

@gaetano_nyc A lot of slides

[Julian Schaaf @juschaaf]

@davegerhardt I’d work at a publication for a few weeks and have a professional editor tear my writing to shreds. Writing boot camp?

[Julian Schaaf @juschaaf]

But, alas, it’s 2022 and we still have to fill out 10 form fields (phone number optional) to get a shitty ebook.

State of SaaS marketing 😎

[Julian Schaaf @juschaaf]

Clicked on an ad last night. This was the ebook form that followed.

Phone number optional though

[Julian Schaaf @juschaaf]

Making guides about your product category is not how you become the expert.

I don’t hire writers because they wrote “The Ultimate Guide to Pen & Paper”.

[Julian Schaaf @juschaaf]

@ChrisWalker171 How about a press release

[Julian Schaaf @juschaaf]

@peeplaja Short, dense book. No fluff.

[Julian Schaaf @juschaaf]

@peeplaja Advanced creative skills: Can write. Decent eye for design.

[Julian Schaaf @juschaaf]

@peeplaja - channel expertise = revenue growth for at least 1 other company in that channel. They understand why it worked and whether or not it can work for you. Channel needs to align with company strategy.

- data analysis: pivot tables, Google Analytics etc. , has a scientific mindset

[Simon John Phillips 🇳🇿 @simonphillipsnz]

50 DTC brands to copy 👀

Included is their ad-library & what niche they're in

Make a copy and start adding to it, you'll have a bank of unlimited ideas you can copy from to print cash 💸

Retweet & Comment "DTC" and I'll DM you the doc.
*Must be following so I can DM"