Justin McLaughlin

💼 | Director of Product Marketing
👥 | Marketing & personal branding insights

[Workiton @workit8]

Personal Branding at Work — Tips for Employees by @Just_McLaughlin in @BttrMarketing https://t.co/KfRwAO5NyH #jobs #entrepreneurs #business #consulting #career #Education #remotework #employee #Management #startup #hrakプラス #writerslift #blogger #SEO #MONEY #paid #life #story

[Rupert Cheek @rupertcheek]

Personal Branding Tips for Introverts, From an Introvert by @Just_McLaughlin in @BttrMarketing https://t.co/UeyLQoY0sa

[Justin McLaughlin @Just_McLaughlin]

@EllardKing Grow!

[Dr Michael Broadly @LifeWellnes]

4 Reasons Why Creators Need to Use Generative AI by @Just_McLaughlin https://t.co/977mFmLi5Y

[Brittany Terwilliger @Brttnyblm]

Me, every year at this time

[Rupert Cheek @rupertcheek]

Discovering Your Brand’s Personality: A Guide to Personal Brand Archetypes by @Just_McLaughlin in @BttrMarketing https://t.co/hqvmojnos8

[Sahil Bloom @SahilBloom]

A powerful lesson on luck that everyone needs to hear:

In 2003, Dr. Richard Wiseman published The Luck Factor, which explored why some people consistently get lucky while others struggle with bad luck their whole lives.

He gathered participants for several simple experiments:

Dr. Wiseman took out ads requesting participants for a study on luck—specifically, the ads asked for people who considered themselves very lucky or very unlucky.

In one experiment, each participant was given a newspaper and asked to count the number of photographs inside it.

The unlucky group averaged 2 minutes to complete the exercise, while the lucky group averaged mere seconds.

What happened?

Well, on page 2 of the newspaper, there was an enormous bold font print that read, "Stop counting, there are 43 photographs in this newspaper."

At the halfway mark, there was another message that read, "Stop counting, tell the experimenter you have seen this and win $250."

The self-identified lucky people had seen the writing, stopped, and responded accordingly to end the timer (or collect the money).

The self-identified unlucky people, on the other hand, had missed it (or mistrusted it) and taken far longer to count.

This finding grew into a consistent theme across the body of research:

The lucky people came across "chance" opportunities, while the unlucky people seemed to miss them. Both groups had equal access to these opportunities, but the lucky group saw what the unlucky group tended to miss.

There's a concept I often refer to as "luck surface area" in my writing.

The idea is that each of us has a surface area on which lucky events can strike.

There are a few baseline factors out of our control:

• Where you are born
• Who you are born to
• "Acts of God"

Beyond these, the size of our luck surface area is within our control.

In Dr. Wiseman's study, the lucky people seemed to understand this:

• They noted that they often took alternate routes to and from work so that they would meet new people and see new things.

• They talked about unique strategies for talking to different groups of people at parties.

• They bounced back from seemingly negative encounters and maintained a positive outlook for the future.

The luckiest people have engineered an enormous luck surface area.

Expand yours in two ways:

1. Remove Anti-Luck: Anti-luck includes all the actions, behaviors, and people that shrink your luck surface area. Pessimism and "blinders" are two common sources of anti-luck. People who tell you to be realistic are another common source.

2. Add Pro-Luck: Pro-luck includes all the actions, behaviors, and people that expand your luck surface area. Getting out and meeting new people, sharing your thoughts and ideas publicly, and sending more cold emails and DMs are all common sources of pro-luck. People who encourage you to think bigger are another common source.

If you enjoyed this, follow me @SahilBloom for more in future!

[Justin McLaughlin @Just_McLaughlin]

@writes_eve Niche

[Justin McLaughlin @Just_McLaughlin]

@tobinthe2nd AI

[Justin McLaughlin @Just_McLaughlin]

@CJ_250marketing - LI added a PDF content type that is getting a lot of engagement. I tried it with my book: https://t.co/VWrbF6LpPA - I want to do more of this one ex. decks, graphics, etc. in PDF format

Posting more on LI in 2023 is one of my goals, too. Good luck!

[Justin McLaughlin @Just_McLaughlin]

@CJ_250marketing - turning Tweets into image posts (ex. screenshot) - very low lift option for turning a good Tweet into a LI post
- LI articles - these are awesome because they dual purpose as a post, and stay on your profile for long term engagement

[Justin McLaughlin @Just_McLaughlin]

@nbashaw @lexdotpage Can I please have one?

[Justin McLaughlin @Just_McLaughlin]

Debating between socks I typically wear around the house vs. gym / going out while getting dressed this morning, and I say to myself:

“nah, those are external-facing”

External-facing socks… yea, might be time to unplug the marketing brain a bit this weekend 😂🤦🏻‍♂️

[Justin McLaughlin @Just_McLaughlin]

@catherinehyeo We had a funding announcement today - Regretting not making the copy just “money”

[Justin McLaughlin @Just_McLaughlin]

Meta taking concise copywriting very seriously with its product announcement copy🚶🏻

[Meta @Meta]

legs

[Justin McLaughlin @Just_McLaughlin]

@theandreboso Optional, really

[Justin McLaughlin @Just_McLaughlin]

@NFT_Sushi @doodles Dood 1688 🙏🏻