Kaixi Jia

[Kaixi Jia @kaixijia]

@itsD3lay @cabidodgc

[Kaixi Jia @kaixijia]

@mbmarc97 😍😍

[Kaixi Jia @kaixijia]

“The goal is to #transform data into information, and information into #insight.” - Carly Fiorina
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Kaixi Jia @kaixijia]

“If you want to #understand today, you have to #search yesterday.” - Pearl Buck
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Kaixi Jia @kaixijia]

“You never really understand a person until you consider things from his point of view.” - Harper Lee
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Kaixi Jia @kaixijia]

“Research is formalized #curiosity, it is #poking and prying with a #purpose.” - Zora Neale Hurston
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Kaixi Jia @kaixijia]

“#Research is creating new #knowledge.” - Neil Armstrong
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Kaixi Jia @kaixijia]

There's different levels of #Measurement for the variables of the research: #Nominal: named variables
#Ordinal: named+ordered
#Interval: Named+Ordered+interval between variables
#Ratio: Named+Ordered+interval+ can accommodate absolute zero
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Kaixi Jia @kaixijia]

In the #primary research the information is generated directly and in the #secondary research the information is gathered from others Primary Researches.
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Kaixi Jia @kaixijia]

#Qualitative marketing research is about attitudes, beliefs and opinions, and #quantitative is about facts.
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Kaixi Jia @kaixijia]

In #Traditionalmktrsrch we can differenciate two types: #Tactical and #Strategic. The first one is short and changed usually, the second one is long-run and is changed a few times. @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Kaixi Jia @kaixijia]

There's two types of traditional marketing #research: qualitative and quantitative.
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Laura Martí Espada @espada_marti]

We have created this list @Ona_Parrilla, @kaixijia and @espada_marti of the things we have studied in this course🤟🏽❤️

@lets_NEUROmkt #MktingBiz #NMKTRECH

[Kaixi Jia @kaixijia]

BMW M4 GTS (Commercial) https://t.co/vsGIFElSqp via @YouTube
#NRMKTCH #MKTINGBIZ

Feeling the wildness of this car.

[Kaixi Jia @kaixijia]

“The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.”
― Al Reis
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Kaixi Jia @kaixijia]

We need to know well our #customers and our #competitors to have a good #positioning in the market.
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Mireia Torrell Bea @MireiaTorrell]

#Positioning has two inputs:
- the customers habits/ location
- the competence analysis.

/ @lets_NEUROmkt #NMKTRCH #MKTINGBIZ /

[Kaixi Jia @kaixijia]

“#Positioning is a crucial concept. It reminds us that all #consumerchoices are made on the basis of #comparison” - Lewis

@lets_NEUROMKT #NMKTRCH #MKTINGBIZ

[Kaixi Jia @kaixijia]

Sometimes our #brandidentity message can be missunderstood like this case of United Colors of Benetton, that can affect to its market #positioning, because for some people they are giving a racist image.
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

What you interpretate about this advertisement is called the "image". Some people think of racism since the blond girl is smiling and the black is not. What United Colors of Benetton want to transmit is #diversity @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Kaixi Jia @kaixijia]

"Selling to people who actually want to hear from you is more #effective than interrupting strangers who don't" - Peter Drucker
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Kaixi Jia @kaixijia]

Companies can generally use three criteria to identify different market #segments: #homogeneity, or common needs within a segment; #distinction, or being #unique from other groups; and #reaction, or a similar response to the market.
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ