The big winner is Bundesliga's future. They’re not just getting viewers now, they are also building a connection with younger fans that other leagues find hard to reach.
It’s a smart plan to make sure people are watching and connected for years to come.
The Bundesliga's new UK rights deal is a game-changer.
By teaming up with YouTubers like Mark Goldbridge, they're offering free games to reach millions of younger fans directly on the platforms they use every day. A very smart way to build their brand.
This is a clever test. By showing the same match on BBC along with creators, the #Bundesliga can see which platform best connects with specific target groups. This data is key to finding new fans and sponsors.
The Glimt model is not a fairytale, it's a deliberate strategy. It proves that a strong culture and a long-term plan are the ultimate competitive advantages. You don't need billions when you have conviction and a system that never blinks. #sportsbusiness
Bodø/Glimt is a blueprint for what's possible in modern football. From relegation to a European semi-final, their rise isn't built on money, but on culture, vision, and ruthless consistency. A masterclass for every club outside the elite. #BodoGlimt
How do they do it? By learning from the best and adapting to their context. Their recruitment is surgical: system fit, cultural adaptability, and finding overlooked "X-factor" talent. The result? A +€45M transfer balance since 2016.
With star power like Henry, Fàbregas & Varane as strategic partners, they're building a community beyond the pitch. Como 1907 aims to be a global case study in sports management.
Lake Como: an unlikely stage for a football revolution. Since 2019, Como 1907's owners have a bold vision: merge luxury, tourism & football. It’s not just a club, it's a global brand & a new model.