Katie

Often found exploring trails or listening to live music. CMO @pelacase @getlomi. Formerly VP Growth @sajewellness & @vegateam & digital @TELUS.

[Aaron Rupar @atrupar]

holy shit this question at the Rep. Chuck Edwards town hall 🔥🔥🔥

[Tablesalt 🇨🇦🇺🇸 @Tablesalt13]

"We pay subsidies of 100s of billions of dollars to Canada"

No you don't

You buy our oil. That's it. That's the trade deficit. Stop buying our oil and it disappears.

[Katie @kat_drex]

@mbertulli ❤️‍🔥

[Katie @kat_drex]

Great episode thanks for sharing your always great insights ⁦@herrmanndigital⁩ https://t.co/S5rODJtMKK

[tobi lutke @tobi]

Message from a friend: “Canada has heard rumors about innovation and is determined to will leave no stone unturned in deterring it”

[Matthew Bertulli @mbertulli]

We launched a totally new experience for our customers on pela case this week.

People can now upload any artwork they want and generate a custom case that is 1 of 1 for them.

AI generated, photos, collages, anything.

[Katie @kat_drex]

@jk_rowling I hope you take legal action. This is unacceptable

[Katie @kat_drex]

@emmarunsvan wondering if you still keep your eyes on fast growing CPG / Food brands. And which you are excited about?

Cc: @mbertulli

[Katie @kat_drex]

@mbertulli @verbenergy @drinkolipop and Truvani

[David Herrmann @herrmanndigital]

How many times in your brand's DTC lifespan have you actually discussed positioning and potentially rebranding?

I love this scene in the movie Air. Going through a few rebranding events with some of the brands I work with and it fires me up.

While we debate agency spending, cost caps, and cost per clicks realize that most of the brands you manage could probably use your help on better positioning and branding. Stop debating, get in the weeds.

[Katie @kat_drex]

@mbertulli mic drop moment 🚀

[Matthew Bertulli @mbertulli]

If food waste were a country it would be the THIRD LARGEST emitter of greenhouse gasses in the world.

Basically, when food waste goes to landfills it creates methane. And methane is worse than CO2 by like..80x.

It's bad. Very bad.

So…today we launch our newest product.

Lomi Bloom (2.0) -> seriously...watch the video

Here’s why:

More than 72% of Americans don’t have access to food waste pickup (aka - food recycling).

In short.

Food waste is dumb and it’s time we made it smartr (see what I did there?).

The solutions offered by legacy waste management kind of suck.

Basically, they offer us a little smelly, pest-loving bin to put under your sink and fill with rotting food.

We pay real $$$ every year to have our trash picked up and this is all they got?

No wonder waste management is one of the most profitable industries out there...

These are the reasons (WHY) behind creating the world’s first Smart Waste appliance.

As an entrepreneur, this feels like a problem worth solving.

We launched the original Lomi in April of 2021.

After 165,000+ users and a lot of feedback, I’m stoked to show the world what we’ve been working on for the last 2.5 years.

Lomi Bloom is smarter, faster, quieter and…

For the first time ever we’re introducing a platform that rewards you for doing the right thing.

Every time you run your Lomi, you’ll be earning rewards that can be redeemed for your favorite brands (i.e. - @hexclad, Ooni, Goldilocks and more)

Rewards? Wt?!? Yes, I believe in this so much we’re willing to actually PAY people to use Lomi.

Almost every “climate” solution we have as a society comes in the form of a tax. Maybe it’s time we try something…different?

The new Lomi Bloom will even tell you your carbon footprint from the food waste you divert from landfills by using Lomi.

That means this is literally the only appliance in your life that LOWERS your carbon footprint. (Yes, this is verified by multiple third-party orgs)

Oh yah, and there are two new beautiful colors in Black and Sage Green.

Head to Lomi [.com] (please don’t punish me algorithm gods) to check it out.

[iRunFar @iRunFar]

Courtney Dauwalter (Salomon) wins the 2023 #UTMB in 23:29:14.

In doing so, she wins the three iconic 100 milers in one summer: the Western States 100, Hardrock 100, and UTMB.

Watch our pre-race interview with her: https://t.co/pToDoSlnPy

[Lomi @GetLomi]

Have you ever wondered where your waste goes once you throw it away?

Check out this article: https://t.co/lD3xbJuNgK

#garbage #reducetrash #foodwastetips

[Matthew Bertulli @mbertulli]

I'm hiring a head of ecom + growth for Lomi.

Only considering people who've been a part of growing a brand from the 8-figure to 9-figure range.

If you know someone...DM's are open.

No agencies.

[Katie @kat_drex]

@profgalloway @karaswisher would love your take on @Shopify and what is happening there.

[Katie @kat_drex]

@karaswisher might want to update your latest episode of On https://t.co/wGLBgkaO9R

[Katie @kat_drex]

@grousemountain 2 hours on hold. Same as last year, where we just gave up on two ski lesson changes and had to eat the cost. Please staff up Customer Service if your going to take our money. About to take you off our list of businesses to support.

[Bari Weiss @bariweiss]

Barring @DjokerNole from the U.S. Open has nothing to do with science or public health. "I’m saying this both as a Democrat and a doctor gravely concerned about eroded trust in our institutions," writes @VPrasadMDMPH: https://t.co/bx59CAyz3x

[Katie @kat_drex]

@phillebeau @SwitchHealthCA I saw they were responding to people as recently as one day ago…