@rshotton I've read that the original instructions were to take one tablet, but Mary Wells asked "would two hurt you?" -- the answer was no, so she told them to change the instructions, launched the Plop Plop Fizz Fizz jingle, and doubled sales overnight.
@MikeNellis I think it was all about branding. Trump's was better. I published an OpEd in the Marin Independent Journal arguing the point:
https://t.co/xP03BSAJw4
@Bob_Wachter curious what you’re thinking about when to boost again (shot #5 was six months ago). I’ve been following your chronicles for 3 years and doing everything you’ve suggested! Thanks!
@stevenbjohnson@stewartbrand The weapon was so difficult to maintain the Army commissioned a 32-page comic book with instructions. It was the only way to “train” that many troops. h/t @davetrott https://t.co/UDyMDzsBED