From @USTravel - AAA forecasts almost 44 million travelersโnearly 90% of whom will travel by carโfor the upcoming Memorial Day weekend, up by one million compared to 2019.
Hereโs the ideal content length for each social network (youโre not going to like the Facebook data).
We analyzed 2,384,083 pieces of content to figure out how long your content should beโฆ
Instagram
Reels should be 11 to 17 seconds long if their focus is entertainment. 38 to 51 seconds long if educational.
Carousels should be 7 to 10 slides long, but you have to use a hook on slide 1 AND slide 2 for it to work well.
LinkedIn
Short-form videos should be 40 to 46 seconds long.
Long-from should be 3 to 4 minutes long.
Text should be 20 to 38 words long if motivational. And 291 words long on average if educational.
X
Text should be 14 to 21 words long if motivational.
9 to 35 words if entertaining.
173 words long on average if educational.
TikTok
Videos should be 18 to 31 seconds long if entertaining.
And 42 to 54 seconds long if educational.
YouTube
Shorts should be 28 to 33 seconds long if entertaining.
And 41 to 57 seconds long if educational.
Long-form videos performed the best if they were on average 7 minutes and 9 seconds long.
Facebook
In most cases the reach sucked no matter what the length of the content wasโฆ :/
It sucks but it is what it is.
Use the above data as a guide, and donโt add fluff to your content to stretch it out. It will crush your reach.
And donโt cut your content to make it shorter if your content is amazing.
The data above should be a guide. Being off a few seconds or words isnโt a big deal.
The @ChickasawNPS was named the Best ๐๐๐ National Park for RVing/Camping โบ๏ธ from the USA Today @10Best Readers' Choice Poll. Check it out!
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https://t.co/XCkY6qWcBf
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The webinar is Wednesday, May 24 at 11 a.m. REGISTER HERE: https://t.co/rSchQczYA3
The prevalence of mobile homes and manufactured housing made the town of about 2,000 people particularly vulnerable to extreme weather. On average, 54% of tornado-related fatalities are in mobile homes, according to the National Weather Service. https://t.co/w3JrH80Ayk