Kelli West

mom of boys | talk #communications to me | #westfive

[Kelli West @kellimwest]

Scary looking clouds over the ballfield in Chickasha. @NEWS9

[Kelli West @kellimwest]

Hey @OKC_comets, I would love to interact with the scoreboard, but the nets are interfering my with camera to scan qr codes. Hmm.

[Kelli West @kellimwest]

@MyStellaNova when will the apple cider be back in stores? 😝

[Kelli West @kellimwest]

Dear @MyStellaNova please keep your caramel apple cider year round. Not everyone likes pumpkin. 👎

[Kelli West @kellimwest]

@RossChastain 😂😂😂

[Kelli West @kellimwest]

@AmericanAir what is happening at #GSPAirport?!?

[Kelli West @kellimwest]

From @USTravel - AAA forecasts almost 44 million travelers—nearly 90% of whom will travel by car—for the upcoming Memorial Day weekend, up by one million compared to 2019.

[Kelli West @kellimwest]

I really hope next week is #4! @WilliamByron @TXMotorSpeedway

[NASCAR @NASCAR]

It's like clockwork. 😉

[Kelli West @kellimwest]

Sharing to the masses. Interesting data here.

[Neil Patel @neilpatel]

Here’s the ideal content length for each social network (you’re not going to like the Facebook data).

We analyzed 2,384,083 pieces of content to figure out how long your content should be…

Instagram
Reels should be 11 to 17 seconds long if their focus is entertainment. 38 to 51 seconds long if educational.

Carousels should be 7 to 10 slides long, but you have to use a hook on slide 1 AND slide 2 for it to work well.

LinkedIn
Short-form videos should be 40 to 46 seconds long.

Long-from should be 3 to 4 minutes long.

Text should be 20 to 38 words long if motivational. And 291 words long on average if educational.

X
Text should be 14 to 21 words long if motivational.

9 to 35 words if entertaining.

173 words long on average if educational.

TikTok
Videos should be 18 to 31 seconds long if entertaining.

And 42 to 54 seconds long if educational.

YouTube
Shorts should be 28 to 33 seconds long if entertaining.

And 41 to 57 seconds long if educational.

Long-form videos performed the best if they were on average 7 minutes and 9 seconds long.

Facebook
In most cases the reach sucked no matter what the length of the content was… :/

It sucks but it is what it is.

Use the above data as a guide, and don’t add fluff to your content to stretch it out. It will crush your reach.

And don’t cut your content to make it shorter if your content is amazing.

The data above should be a guide. Being off a few seconds or words isn’t a big deal.

[Kelli West @kellimwest]

Social media managers everywhere when Facebook and Instagram go down.

[Kelli West @kellimwest]

“If you feel it…chase it!” #MadeinOklahoma

[Reed Timmer, PhD @ReedTimmerUSA]

Full Twisters trailer! https://t.co/vGK9gLroc7

[Kelli West @kellimwest]

@Josh6williams @AlloyEmployer @dgm_racing_ @NASCAR_Xfinity @XfinityRacing @CLTMotorSpdwy @LVMotorSpeedway @HomesteadMiami @MartinsvilleSwy @phoenixraceway @Arizona811

[Kelli West @kellimwest]

❤️❤️❤️

[Chickasaw Country @Chickasaw]

The @ChickasawNPS was named the Best 👏👏👏 National Park for RVing/Camping ⛺️ from the USA Today @10Best Readers' Choice Poll. Check it out!
👇👇👇
https://t.co/XCkY6qWcBf

[Southern Public Relations Federation @SouthernPRFed]

Join us for the next SPRF Webinar: AI and Communications. Hear from Reba Thompson, v.p. of client partnerships at @WriterGirl, for a timely and impactful presentation on the latest AI tools.

The webinar is Wednesday, May 24 at 11 a.m. REGISTER HERE: https://t.co/rSchQczYA3

[Kelli West @kellimwest]

@Hendrick24Team @WilliamByron Now I really can’t wait for the race tomorrow. See you soon @kansasspeedway. @NASCAR

[Kelli West @kellimwest]

Thank you @twitter for helping me recover my account! Y’all rock!!!

[Kelli West @kellimwest]

Good info to be prepared. Thanks @alroker!

[TODAY @TODAYshow]

Nighttime tornadoes are twice as deadly.

@alroker shares some tips on how to stay safe.

[NBC News @NBCNews]

The prevalence of mobile homes and manufactured housing made the town of about 2,000 people particularly vulnerable to extreme weather. On average, 54% of tornado-related fatalities are in mobile homes, according to the National Weather Service. https://t.co/w3JrH80Ayk

[Kelli West @kellimwest]

I have such a heavy heart learning about this devastation in #Mississippi.

[Jordan Hall @JordanHallWX]

First Light of Rolling Fork Mississippi after a Violent #Tornado last night.
#mswx
@SevereStudios @MyRadarWX

[Kelli West @kellimwest]

Saturday morning flower arrangements 💐