Today is a Gusto Showcase! It’s one of my favorite moments, when we share a summary of how we’re making Gusto better for our 500,000+ small business customers.
At @GustoHQ, we obsess over helping small businesses, and every challenge they face is an opportunity for us to help. Gusto has never been just a tool or technology. We strive to be a partner for small businesses, taking hats off their head, doing work on their behalf, so they can progress in building their business.
With 500,000+ customers, we know we’re still early in the journey. There are millions of small businesses we are eager to serve.
The future of business is small. And that’s big. #GustoShowcase
I’m thrilled to share that we’re launching Gusto 401(k) today! At @GustoHQ, we love serving small businesses, and we believe that they and their teams deserve the best retirement products on the market. That’s why we acquired Guideline -- because they spent ten years building the best 401(k) product for small businesses. We’ve already helped tens of thousands of small businesses set up a 401(k), and our goal is to help millions more.
Enjoy the attached video!
Earlier this morning, I shared some big news about @Guideline401k joining @GustoHQ (pending approvals).
Check out the full conversation with @kevinbusque and I at https://t.co/npjjxNh9ns
.@GustoHQ made payroll and HR painless for small businesses, growing into a $9.6B company along the way.
Co-founder & CEO @JoshuaReeves joined YC's @HarjTaggar to share how they built a payroll company from scratch and their customer-first approach to product design and culture.
My daughter learned how to make coffee and brought me coffee in bed. Wondering if the gesture is sweet since she did so at 5:50am and she had to wake me up to drink said coffee.
NEW EPISODE!
(0:00) @joshuareeves joins @Alex
(2:16) Josh's previous startups and the early days of web development
(6:26) Transition to digital solutions and security for small businesses
(10:31) @GustoHQ's growth, success metrics, and market penetration
(14:30) Gusto's North Star, marketing strategies, and channel growth
(21:11) Building a product people love with good unit economics
(23:56) Challenges of selling to SMBs and Gusto's product expansion
(28:50) Maintaining simplicity in product development
(36:47) Ensuring product quality and the role of organic growth in marketing
(44:39) Competitive landscape in payroll and HR space
(48:54) Gusto's potential fintech ventures and communication styles among founders
(56:07) IT spending growth among SMBs and international expansion
(1:00:16) Navigating competition and partnerships
(1:01:41) Diversification of go-to-market strategies
(1:03:31) Financial strategies and thoughts on going public
Burst into tears when this push alert landed. I don't have the words.
Thank you to everyone who helped make this moment happen. Every post, share, button worn and event hosted/attended mattered.
#FreedEvan