PDFs are the last thing your workflow automates by hand.
ImaginePDF fixes that: design once on a canvas, then generate from the editor, the API, or straight from Claude Code with our plugin. One document or a thousand from a CSV.
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Today was one of those days. ๐ป
โ Migrated a project from Supabase to GCP
โ Built a small experimental APK (launching soon ๐)
โ Brainstormed way too many new ideas
Time to get some sleep and do it all again tomorrow.
#buildinpublic#indiehackers#coding
Itโs been a minute.
2015โ2018
- Exited FreeCharge. Spent time learning and investing.
- Pondered about: Why can't trust be rewarded? Started with $1M of personal capital.
- Launched CRED to reward people for paying credit card bills on time.
2019โ2025
- Built a system run by a team that values ownership, judgment, and craft.
- Grew from 0 to 17M members by aligning incentives with behaviour.
- Built several products during COVID lockdowns.
- Raised $900M+ from global investors. Did 4 ESOP buybacks.
- Made Indiranagar and IPL ads slightly more interesting.
- Received a full stack of regulatory licences.
- Lost 35 kilos.
- Scaled from 0 to ~$325M ( ~โน3,200 crore) in annual revenue across payments, lending, insurance, commerce, wealth, and credit cards.
2026
- First profitable quarter (yet occasionally asked what our business model is)
- Raised another $900M from Meta in primary and secondary capital.
- Announcing our 5th ESOP buyback.
Today
CRED is ready for its next phase. I am stepping back and @miten steps in as interim CEO, partnered with an incredibly talented team. He has been heading strategy and finance and suffering me since 2020. Iโm stepping away from the operating role and will continue as a shareholder. My commitment doesnโt change. Just the role.
Extremely grateful to our members, partners, regulators, and investors who made this possible. And to our board, Shailendra, Micky, Saurabh for their extraordinary conviction.
Team CRED, Iโll still expect you to be a 10x version of yourselves.
As for me, Iโll be joining Meta to lead WhatsApp globally.
Meta comes in as a minority investor in CRED. No access to member data.
While itโs come very far, the delta between WhatsApp today and its full potential is massive. I look forward to working with Mark, Chris, and the leadership across Meta for the next step in WhatsAppโs journey. Will, thank you for scaling something the world relies on quietly, and for making this transition smooth.
Onwards.
Making a pitch deck on Canva used to take me a full day.
Now I just tell Claude Code what I want and ImaginePDF builds the slides for me. My logo, my colors, very clean.
Press Present and show it full screen. Done in minutes.
This is so cool.
Introducing ImaginePDF.
Tell Claude what you need, an invoice, certificate, payslip, resume, or something else and it designs the template and generates the PDF for you.
PDF generation, available as a claude plugin.
Fable 5 is now available in Claude Code and Cowork
Fable is the best model I have used for coding, by a wide margin. It is a big step up, enabling less prompts and steers, more efficient token use, better code quality, better tool use, more intelligent self-verification, longer running sessions, and higher trust & autonomy.
Happy coding!
There are no get rich quick schemes
That's just someone else
Getting rich off you
Single ft @naval & @nivi out now!
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The album, HOW TO GET RICH VOl. 3 coming soon!