Here's how 90% of agencies do SEO:
7 blog posts a month targeting keywords like "compression socks benefits" and "how to size compression socks."
8 backlinks a month to those blog posts.
And then they brag about how much traffic increased.
Here's how they should be doing SEO:
Build as many product category pages as you can targeting relevant transactional keywords like:
> compression socks for women
> compression socks for travel
> compression socks for shin splints
> compression socks for nurses
Add content to those pages that include internal links cross-linking them.
Publish blog content targeting competitor "vs" keywords like:
> bombas vs sockwell compression socks
> bombas vs comrad compression socks
> sockwell vs wellow compression socks
Within the content, compare both brands, but then list your brand as a better alternative to both.
Publish blog content targeting competitor "alternative" keywords like:
> bombas alternative
> sockwell alternative
> wellow alternative
Within the content, list your brand as the top alternative.
And then build half of your backlinks to your homepage, and the remainder of the links to your product category pages and blog content.
Your traffic will still grow, but it'll also convert into purchases.
Which is the whole point of SEO.
Got high-ranking content but zero AI visibility? Here’s why (and how to fix it)...
Traditional keywords like "15-minute home workout" rarely trigger an AI Overview in Google.
But conversational queries like "What's a quick 15-minute workout I can do at home without equipment?" immediately pulls up an AI answer.
This means your content ranking #1 might get completely ignored by AI if it's not answering conversational questions directly.
The fix?
Find the questions people naturally ask about your topic. Google's "People Also Ask" section is a goldmine.
Add these exact questions as H2s in your top-performing pages.
Answer them clearly in the first sentence below each heading.
Track citations using Ahrefs and GA4.
As if managing a business wasn’t enough, you also need to play big when it comes to marketing.
Good thing we wrote a checklist for you! Once you have your GBP all under control, there’s a Semrush Local Toolkit that can help with all the rest: https://t.co/Pid5SNfr44.
Backlinks are key to SEO success, but getting them right isn’t easy.
ChatGPT simplifies the process, helping you find high-quality, relevant backlinks.
I’ve put together my SEO backlink cheat sheet using ChatGPT’s power.
Here’s how to build a strong backlink profile w/ AI:
Ok, let's get this party started!
A couple weeks ago I said I was publishing the most important thing I ever wrote. I was wrong.
Documentation related to the Google Search algorithm leaked and I spent the weekend tearing it apart.
https://t.co/v71B16Ggov
✌🏾
Improving your writing skills can open up many opportunities and make you more successful.
It's one of the most valuable tools for personal and professional growth.
How can you improve your writing? Write more...
Start a blog, journal, and post on social media.
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Make sure your technician is the right fit!
Grab your FREE guide here 👉 https://t.co/gdUwru8OOo
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Check out these 5 specific on-page optimizations that will help you rank higher in both local organic SERPs and the Map Pack. via @SEOKristal: https://t.co/Un505pLCXR
#SEO