Kno

🔥 We help DTC brands unlock a deep understanding of their customers. 🚀 Post purchase surveys for attribution, CRO, CX, product dev, creative strategy + more.

[Kno @KnoCommerce]

🔥 Join 5000+ other DTC founders, performance agencies, and top marketers who are using data insights to make better marketing decisions in 2024.

Subscribed to our 'In the Kno' newsletter for free: https://t.co/MUqF67QCE6

[Steve Rekuc @RSteveData]

From this week's https://t.co/tyokn7FEcR data, Present Purchase Sentiment Increased and Future Purchase Sentiment took a dip.

Mother's Day took some of those planned Future purchases and pulled them into the present.

More charts in the @dtcindex

Thanks @JeremiahPrummer @KnoCommerce @TaylorHoliday @CommnThreadCo

[Kno @KnoCommerce]

Kno Actions lets you act on that moment: https://t.co/l0DQsFFLDI

[Kno @KnoCommerce]

Your thank-you screen is prime real estate. Most brands leave it blank.
978K impressions. 322 brands.
Loyalty/Rewards: 24%
Discount code reveals: 20%
Social Follow: 17%
Social Follow runs on 57% of brands. Worst converter of the three
The most popular choice isn't the best one

[Kno @KnoCommerce]

Big launch energy. Kylie's team at k2o by @drinksprinter uses Kno. 🔥

[Kno @KnoCommerce]

AI grew 1,150% as a discovery channel last year

Most brands don't know because their attribution can't see it

KNO + GR0 pulled data from 6,000+ Shopify brands to find out what's actually happening

All in the 2026 AI Attribution Report

➡️ https://t.co/tBciahjuP7

[Kno @KnoCommerce]

Learn more: https://t.co/byx8aa0PW1

[Kno @KnoCommerce]

Open-text survey responses are great in theory. The problem is what comes back.

You ask where someone heard about you. You get "Instagram," "IG," "ig," and "the gram." 🤪

Same answer. Four different rows to sort.

So we released open-text autocomplete 🙌

[Kno @KnoCommerce]

@danavirsarria @chrisorzy @klaviyo @omnisend @aftersell @SkioHQ @socialsnowball @rightmessageapp @MattiSchroder 😎

[Steve Rekuc @RSteveData]

From this week's https://t.co/Kfhqb100RS data, we saw a dip in Future Purchase Sentiment. Perhaps higher gas prices have consumers pulling back a little.

More in the @dtcindex

Thanks to @JeremiahPrummer @TaylorHoliday @CommnThreadCo @KnoCommerce

[Kno @KnoCommerce]

$32k profit. 50% less ad spend. 28% better conversions.
Real operators. Real results. Free playbook.

Thanks for including us, @customersclick!

Get your copy ➡️https://t.co/VLXINQQoPz

[Steve Rekuc @RSteveData]

I normally don't care about weekly values of the Future Purchase Sentiment, but this most recent read jumped up above the previous 2 years.

We are seeing similar positive signs among other metrics as well. More in the @dtcindex

Thanks to @JeremiahPrummer @TaylorHoliday @KnoCommerce @CommnThreadCo

[Steve Rekuc @RSteveData]

This metric in the https://t.co/Kfhqb100RS continues to be a positive signal (among others) from our survey with @KnoCommerce

Thanks to @JeremiahPrummer @TaylorHoliday @CommnThreadCo

More charts in the @dtcindex

[Kno @KnoCommerce]

What happens when CRO starts with insight?
+10.2% revenue

We teamed up with @PrismflyAgency to support CrunchLabs using post-purchase + NPS data from KNO

Customer language shaped the test

The outcome:
+4.7% CVR
+10.2% revenue

Full case study here ➡️
https://t.co/PT6HnZp1Hg

[Jack Kavanagh @jackdoesecom]

I'll never understand doomer takes on ecommerce.
"I would never start a @Shopify store in {insert year}"
"You're not profitable until you hit X"
"You have to launch thousands of ads" (way too sweaty)

My favorite one is "The economy"

It's all so noisy and honestly such a bad vibe (sorry if you're a bad vibe)

My store is coming up on 2 years old and just passed $1m net.

And I'm not trying that hard. I'm paying attention to other things. This is everything that we're doing.

My VA sends email & sms with Shopify messaging
Nearly all my ad spend is on catalog ads
and I have 6 paid apps
@Marpipe_HQ by @danpantelo
@aftersell by @varunkundra
@KnoCommerce by @JeremiahPrummer
@VideoWiseHQ by @claudiucioba
@tapcart, I don't know who made tapcart.
and @AliaPopups by @iamshaanarora and @corylgill

What else... We just got @memelordtech by @iamjasonlevin for $20 a month and it's rad, so we're going to try launching meme ads and we're tracking our competitors with @foreplay_co

If you have an idea for a physical product that people might like, Shopify has made it pretty easy. Don't let the doomers stop you.

[Steve Rekuc @RSteveData]

Finished calculating the https://t.co/Kfhqb100RS for February. It's up +3 from January and +4 from February 2025.

More details in the @dtcindex

Thanks to @JeremiahPrummer at @KnoCommerce and @TaylorHoliday at @CommnThreadCo

We had few good survey metrics to highlight

1/4

[Bar Bruhis @Bbruhis]

We first started seeing Mobile Games come up on our post-purchase surveys 2 years ago.

Quickly, we saw this channel take more and more share of wallet, getting up to 15% for some brands

Today, we’re excited to announce KnoCommerce partnership with @AxonAdsManager by @AppLovin a platform that’s driven billions in sales for DTC brands.

To make it easy to test, our customers can get $1,000 in ad credit within 24 hours of launching their first campaign.

You can find the offer directly in your KnoCommerce dashboard by logging in!

[Kno @KnoCommerce]

How are you proving influencer ROI to your CFO?

If it’s still last-click, this ebook breaks down full-funnel measurement and reporting.

Grab your copy → https://t.co/zZ2dYa7Akg

[Bar Bruhis @Bbruhis]

We just booked a *private jet* to fly 10 DTC brands from NYC to Aspen. 🛩️

Yes, that’s actually happening for DTSki this year.

Every year this event gets a little more insane.

But the core stays the same:

Get the sharpest DTC operators in one collaborative environment…
Let them connect on a human level,
Share *actual* learnings and numbers.

So here’s what we’re doing:

→ Private jet from NYC → Aspen  
→ 10 brands on the plane  
→ 35 of the top DTC brands total on the mountain  
→ Real workshops
→ Skiing (or spa-ing) + après

This jet isn’t a flex.

It’s a filter.

DTSki is the anti-conference

I want *operators* on this plane:
- CMOs who actually own a P&L's  
- Founders who are in the numbers weekly  
- Teams who are testing, breaking, rebuilding

So:

Who should be on that jet from NYC?

Tag:
- The DTC brands that are quietly printing
- The CMO you always DM for the real story
- The founder who hates conferences but loves solving hard problems

If that’s you, DM me “PJ” and I’ll send details (lol this isn’t a scam) 

10 seats. NYC → Aspen. DTSki is going to be wild. ☄️

Thanks to our amazing sponsors @KnoCommerce / @HausAnalytics (@oliviaakory) / @axon_enterprise for making this happen

[Ecomm Cowboy @ecommcowboy]

"We're flying 10 brands on a private plane from NYC to Aspen."

That’s how @Bbruhis x @KnoCommerce are sending people to DTSki (the un-conference).

35 brands.
NDAs signed.
Open conversations to be freely had.

Love this concept.

The setting + merch aren’t bad either 😉

[Steve Rekuc @RSteveData]

Some interesting data from the https://t.co/Pr2efzBN8N data. Future purchase sentiment stalled out, but we've seen this happen over the last year corresponding to weeks between bimonthly paychecks.

More charts and details in the @dtcindex

Thanks to @JeremiahPrummer @KnoCommerce @TaylorHoliday @CommnThreadCo