Apple’s #Fintechasaservice strategy with the ultimate goal its digital Wallet to replace everything in our physical wallet with the consumers pushing third parties to adopt these new services - interesting long term #strategy over uncertain economic times https://t.co/TZC3Ncaawo
Morning! In today's marketing news...
- @GSK rejects @Unilever acquisition bids
- @The_IPA's new brand purpose report
- @AldiUK boosts spend with British suppliers
- @walkers_crisps' 'comeback campaign'
- @Fanta_GB launches first global ad
Catch up here: https://t.co/DCBY1Gr9Od
Indeed the end of an era - enjoyable and at times dysfunctional (the volume of typos when writing an email was off the charts 😎) - intrigued by the shift to a software-based business model (innovation in practical ways).
#BlackBerry
“Collaboration, not competition” - it sums up beautifully this strategy - 👏-Adidas and Allbirds Team Up to Make Sustainable Running Shoes https://t.co/PMBz6zK1IP via @wired
Superb reading and insightful report - fortunate to access the full report but the sample is very also very “rich” - recommended.
#b2bmarketing#strategy#warc
The latest #WARCGuide reflects the rapidly evolving landscape in #B2B marketing and looks at how to build a B2B brand.
Including expert contributions from the @ANAmarketers, @MediaComGlobal, @Lenovo and many more.
Get a sample - https://t.co/a9hIz4eorZ
#B2BMarketing
With the full #WARCRankings not launching until November, we still want to recognise #extraordinarywork and share lessons to help you rebuid, renew and recover.
Watch this video to learn more - https://t.co/na8WQdKnPC
Get a sample - https://t.co/kk4eicfQ5n
Brainstorming #straplines ...!!! They never come up at a desk, in an office or a kitchen - they can be found in the streets, in parks over long walks by absorbing all the silly, adorable or inconsiderate!!! Remembering what the #brand does helps too!!! 🙌🙌
#branding#marketing
When researching for inspiration you come across gems such as the “Emerson’s Tiny Pub” project. Whether a #PR stunt or a post-pandemic urge for a “quieter” life, this is a superb example of how the simplicity of an idea can generate mass appeal. #marketing https://t.co/ERFGTjl2tn
Thought provoking & insightful. It shows the need for organisations to create an environment of trust & safety for their employees where the values act as the operating principles that inform everyone’s decisions. The first true north. #leadership https://t.co/Y2kk10LaXx
Research shows that asking questions instead of giving answers can overcome people’s defensiveness. You’re not telling your boss what to think or do; you’re inviting them to share their thoughts. https://t.co/6qo6Zo0LD5
Food for thought & a trigger for action - great interview by @HarvardBiz with @BillGates about the road to zero carbon emissions by 2050, through global increase & supply of innovation. Recommended also his latest book “How to Avoid a Climate Disaster”
https://t.co/jyq9ZOh3hg
Interesting read. I believe the video feature will arrive very soon & @joinClubhouse will be treated as a channel for brands to share insightful content & creative executions, with their success determined by their pedigree & quality. https://t.co/C1XwCiYfYO
@OlofPaulson That’s very useful as well - thank you - I use Udemy a lot I will definitely check first thing tomorrow the courses you shared with me. I am a marketer but these courses trigger enormously my curiosity :) Thank you again 🙏
Evening “bad habit” & my curiosity is served - check the intro to #Python tutorial to get an understanding about it. If it’s for you, explore the additional links I share in the comments below: Python for Beginners https://t.co/mPNkgzboxa
#marketing#MachineLearning#datascience