Kostas Zachoudanis

Marketing professional

[Kostas Zachoudanis @koszach]

Apple’s #Fintechasaservice strategy with the ultimate goal its digital Wallet to replace everything in our physical wallet with the consumers pushing third parties to adopt these new services - interesting long term #strategy over uncertain economic times https://t.co/TZC3Ncaawo

[Kostas Zachoudanis @koszach]

@easyJet @easyJet I send a DM but without any response. Can you advice ?

[Kostas Zachoudanis @koszach]

To kick-start the day and the set the mood for the day ahead - 👍🏻
#marketing #ideas #marketingnews

[Marketing Week @MarketingWeekEd]

Morning! In today's marketing news...

- @GSK rejects @Unilever acquisition bids
- @The_IPA's new brand purpose report
- @AldiUK boosts spend with British suppliers
- @walkers_crisps' 'comeback campaign'
- @Fanta_GB launches first global ad

Catch up here: https://t.co/DCBY1Gr9Od

[Kostas Zachoudanis @koszach]

Indeed the end of an era - enjoyable and at times dysfunctional (the volume of typos when writing an email was off the charts 😎) - intrigued by the shift to a software-based business model (innovation in practical ways).
#BlackBerry

[The New York Times @nytimes]

The end of an era: Blackberry is ending service on its mobile devices on Jan. 4, 2022. https://t.co/jN69zoeera

[Kostas Zachoudanis @koszach]

A few interesting views & insights on the importance of #changemanagement #productdevelopment & #userexperience the seeds of the future.
A fair overview on the need for digital transformation & continuous refinement.
#DigitalTransformation #business
https://t.co/g9Xds1AG9s

[Kostas Zachoudanis @koszach]

“Collaboration, not competition” - it sums up beautifully this strategy - 👏-Adidas and Allbirds Team Up to Make Sustainable Running Shoes https://t.co/PMBz6zK1IP via @wired

[Kostas Zachoudanis @koszach]

Superb reading and insightful report - fortunate to access the full report but the sample is very also very “rich” - recommended.
#b2bmarketing #strategy #warc

[WARC @WARCEditors]

The latest #WARCGuide reflects the rapidly evolving landscape in #B2B marketing and looks at how to build a B2B brand.

Including expert contributions from the @ANAmarketers, @MediaComGlobal, @Lenovo and many more.

Get a sample - https://t.co/a9hIz4eorZ

#B2BMarketing

[WARC @WARCEditors]

With the full #WARCRankings not launching until November, we still want to recognise #extraordinarywork and share lessons to help you rebuid, renew and recover.

Watch this video to learn more - https://t.co/na8WQdKnPC

Get a sample - https://t.co/kk4eicfQ5n

[Kostas Zachoudanis @koszach]

Key take out - “creative and media, data and technology, deliver personalization at scale”
✖️
https://t.co/piGvziihpO via @thedrum

[Campaign @Campaignmag]

Epsilon and The Trade Desk are preparing for Google’s phase out of third-party cookies on Chrome with a new partnership https://t.co/xB4n3R8cjJ

[Kostas Zachoudanis @koszach]

Brainstorming #straplines ...!!! They never come up at a desk, in an office or a kitchen - they can be found in the streets, in parks over long walks by absorbing all the silly, adorable or inconsiderate!!! Remembering what the #brand does helps too!!! 🙌🙌
#branding #marketing

[Kostas Zachoudanis @koszach]

When researching for inspiration you come across gems such as the “Emerson’s Tiny Pub” project. Whether a #PR stunt or a post-pandemic urge for a “quieter” life, this is a superb example of how the simplicity of an idea can generate mass appeal. #marketing https://t.co/ERFGTjl2tn

[Kostas Zachoudanis @koszach]

Thought provoking & insightful. It shows the need for organisations to create an environment of trust & safety for their employees where the values act as the operating principles that inform everyone’s decisions. The first true north. #leadership https://t.co/Y2kk10LaXx

[Kostas Zachoudanis @koszach]

Quite a mouthful - possible, a true north or charmingly fantastical?

[Harvard Business Review @HarvardBiz]

Research shows that asking questions instead of giving answers can overcome people’s defensiveness. You’re not telling your boss what to think or do; you’re inviting them to share their thoughts. https://t.co/6qo6Zo0LD5

[Kostas Zachoudanis @koszach]

Food for thought & a trigger for action - great interview by @HarvardBiz with @BillGates about the road to zero carbon emissions by 2050, through global increase & supply of innovation. Recommended also his latest book “How to Avoid a Climate Disaster”
https://t.co/jyq9ZOh3hg

[ARCHIVED - NASA's Perseverance Mars Rover @NASAPersevere]

The moment that my team dreamed of for years, now a reality. Dare mighty things.

#CountdownToMars

[Kostas Zachoudanis @koszach]

Interesting read. I believe the video feature will arrive very soon & ⁦⁦⁦@joinClubhouse⁩ will be treated as a channel for brands to share insightful content & creative executions, with their success determined by their pedigree & quality. https://t.co/C1XwCiYfYO

[Kostas Zachoudanis @koszach]

@OlofPaulson That’s very useful as well - thank you - I use Udemy a lot I will definitely check first thing tomorrow the courses you shared with me. I am a marketer but these courses trigger enormously my curiosity :) Thank you again 🙏

[Kostas Zachoudanis @koszach]

Evening “bad habit” & my curiosity is served - check the intro to #Python tutorial to get an understanding about it. If it’s for you, explore the additional links I share in the comments below: Python for Beginners https://t.co/mPNkgzboxa
#marketing #MachineLearning #datascience