Krinal Mehta

The rank-and-click era is ending. I write about what replaces it. | Director of SEO @bluehost @yoast @hostgator | AEO + Vector based growth

[Krinal Mehta @krinal]

@irabukht tried @Plaid ?

[Krinal Mehta @krinal]

@Bonini84 @gaetano_nyc

[Krinal Mehta @krinal]

@boardyai @hf0 30

[Krinal Mehta @krinal]

@BillKingTM @krakenfx @jespow @arjunsethi @DavidLRipley 🫡

[Krinal Mehta @krinal]

@rmstein What KPI is 7x referring to, is it DAUs, compared to what time period?

[The SEOTalkers @TheSEOTalkers]

AI didn't kill content marketing. Lazy marketers did 🤷

AI just gave them the ability to flood the internet with mediocre content at scale.

More articles. Less thinking. Zero differentiation.

Have we become so obsessed with publishing that we've forgotten why anyone should read our content?

Know more on today's #SEOTalk Spaces, live in just over couple of hours.

Join our hosts @parthsuba77, @MalharBarai live and share your thoughts

[Krinal Mehta @krinal]

@gaetano_nyc Comparison pages are now table stakes. Not just for organic rankings but also to get a handle on how comparison prompts are answered in LLMs.

Scale: Direct, indirect and adjacent competitors, by products and categories

[Krinal Mehta @krinal]

@gaetano_nyc Agreed, for us the non branded traffic KPI left the station mid last year.

Testing pricing page expansion and seems to be working so far.

Think (brand name ) + (category name) + pricing

This works for brands that have a large portfolio of products with distinct personas.

[Krinal Mehta @krinal]

@dejanseo Does Reddit work? Just read one. Can DM you, don’t want to name shame agencies here

[Krinal Mehta @krinal]

@gaganghotra_ taking a page from Amazon’s playbook?

[Krinal Mehta @krinal]

@dejanseo One alternative I heard at SEOIRL is to mention adjacent competitors

[Krinal Mehta @krinal]

@JonLClark Me, despite the fact they dropped my featured image from the first conf ;)

[The SEOTalkers @TheSEOTalkers]

Most brands are still treating distribution like it’s 2023.

But AI Search is pulling signals from a much wider ecosystem.

If your brand isn’t showing up where the conversations, citations and recommendations happen, your content may exist without really travelling.

We learn more about it later today on #SEOTalk Spaces along with our hosts @parthsuba77, @MalharBarai at 9:30PM

[Krinal Mehta @krinal]

@BoniSatani Imp context: I have been using this system on Claude https://t.co/5G1vMiJtm2
And improved it several times with Fable. So context was well managed to begin with.

[Krinal Mehta @krinal]

@BoniSatani 4) daily logs for timestamp detail. 5) standing instruction files: how it works, who it is, who I am. 6) a nightly background pass that synthesizes our working pattern and calibrates tone. It searches all of that before answering anything.

[Krinal Mehta @krinal]

@suganthan Two friends were generous enough to try with referral code, 2B tokens I don’t even know how to spend.

The harness is better than grokbot and perplexity computer in my experience.

[Krinal Mehta @krinal]

@wilreynolds @gaetano_nyc I actually like you speaking your mind posts, stands out from the run of the mill content that the industry produces.

I’m also guilty of sharing my mind without thinking too hard if this lands. And it has, for the most part.

Then, I’m also not as consistent as you, so who kns

[Krinal Mehta @krinal]

@sachin_rt @OpenAI First time loved an ad from OAI♥️

This is a partnership I didn’t see coming, but I’m joyous it did🤗