@airgups23 and the risk of 1PD leakage (the core asset of an ecommerce) is assessed vs the potential benefit of 5% extra on bottom line. That's why you end up seeing RMN trying to build a business at the DSP level (very little scale and success) when they can do it more effectively on SSPs.
@airgups23 Obviously building RMN at SSP level is a lot more scalable than doing it at the DSP level and forcing a brand to use a separate platform, but in my experience the adv department don't really have a say in this when this is being reviewed within their internal legal team [...]
@AntonelloAng@sebmes Purtroppo paradisi fiscali non ci sono più, la pressione fiscale per privati è alta tanto quanto in Italia quasi, l’IMU è nettamente più alta dell Italia. La differenza è una…le tasse si pagano, e basta