Kyle Mason

[Kyle Mason @kyleauto]

@tom550993 I tried Motorway and the technical part of the sale went well, but I sold it for more privately. I didn't try Carwow as they wanted me to offer it at a stupidly low reserve, at which point I'd be committed to sell. If you still have your 550 follow me so I can DM you.

[Kyle Mason @kyleauto]

@tom550993 Hi, can you follow me so I can DM you? Thanks

[Kyle Mason @kyleauto]

@SW_Help 18.20 to Reading, delayed and still not left at 18.43. Instead a small train has been sent, standing room only, with no working a/c on the hottest day of the year. Is this really acceptable for the price of the ticket?

[Kyle Mason @kyleauto]

@McCons @marksandspencer Brilliant!

[Kyle Mason @kyleauto]

Check this out if you want to hear a great case study from the wonderful @Jenny_Sanchis

[Jennifer Sanchis MPRCA MCIPR @Jenny_Sanchis]

SUPER excited to announce that I will be presenting the @Honda case study at the DataComms Live conference in London early June!

▶ Explore our stellar DataComms Live programme here: https://t.co/bf0DRV6DHc

▶ Secure your tickets now: https://t.co/IHzcpqI8AR

See you there?

[Kyle Mason @kyleauto]

@robkey calling for a data integrity initiative for media and social data at #amecsummit. If we are basing decisions on modelled unstructured data, the data needs to be accurate

[Mary Beth West, APR @marybethwest]

Jim Macnamara at @AmecOrg #AMECsummit: A MEL (#Measurement, #Evaluation, #Learning) framework is only possible if 3 key values-driven components exist in an organization:

⚖️ Accountability
💡 Transparency
🎯 Effectiveness

#PRethics

[Kyle Mason @kyleauto]

Fantastic example of how to build Comms strategy around measurement and evaluation. This is already the case in many areas of business. Why not Comms? #amecsummit

[Orla Graham @orlagraham18]

Asian Development Bank now restructuring comms team with measurement as the pivot at the centre - means alignment across strategy and implementation, and the measurement, evaluation and learning of it. Not many orgs would be so bold to do this - LOVE IT!! #amecsummit

[Kyle Mason @kyleauto]

A great reminder of the behaviours PR is tasked with inspiring in it's audiences, plus some great tips on where @AmecOrg can further help PR pros. Perhaps I'll let my parents read your book to explain what I do @amithpr #amecsummit

[Aseem Sood @aseemsood]

Good to see @amithpr take the stage at #amecsummit in sofia to talk about Reputation Greatness
@amecorg

[Kyle Mason @kyleauto]

Great presentation from @KikiMoreo at #amecsummit. Yet more evidence that impressions are pure vanity...topics with the most impressions have low dwell time. You may reach a lot of people, but if you don't have their attention, it is worthless!

[Kyle Mason @kyleauto]

@DarrylSparey I refuse to vote as roast or chips aren't an option. Flawed poll!

[Kyle Mason @kyleauto]

@DarrylSparey @WonkaMovie @kermodeandmayo Should I chance it with a 2.5 year old who's never been to the cinema before?

[Kyle Mason @kyleauto]

Very excited to bring together a community of like-minded folk interested in communications measurement and evaluation. Drop me a line to find out more or check out the link below @AmecOrg #measurepr

[Richard Bagnall, FCIPR, FPRCA, FAMEC @richardbagnall]

.@amecorg’s new in-house category of membership has launched under @kyleauto. “AMEC is a great community of thought leaders transforming how we measure comms. We will guide in-house prs turn insights into actionable outcomes, and communicat3”e them to the org.’ In-house? Please support Kyle’s group. Details below. Huge opportunity. https://t.co/rDEwxp3JgC

[Kyle Mason @kyleauto]

The ultimate outcome for good? @Ua_philka @MacPaw raised funds to provide the Ukrainian armed forces with non-lethal aid #amecsummit

[Kyle Mason @kyleauto]

Powerful, moving presentation by @ua_philka on the ultimate crisis - war. Incredible bravery, commitment and resilience displayed by the team at @MacPaw. Inspirational. #amecsummit.

[Richard Bagnall, FCIPR, FPRCA, FAMEC @richardbagnall]

Black box models have never been sensible in #PR and #comms measurement and evaluation and indeed are against one of the Barcelona Principles. Certainly right for @JohnMurphyMedia to raise it as a question for AI at the #amecsummit

[Kyle Mason @kyleauto]

Beyond the hype: @ToddMGrossman and @gsidari on the limitations of ChatGPT #amecsummit

[Kyle Mason @kyleauto]

Fascinating piece of analysis by @queenofmetrics at #amecsummit correlating types of unique visits with types of metrics. Interestingly, engagements on both Twitter and Facebook did not correlate.

[Nicole Moreo @KikiMoreo]

Can we actually guarantee media coverage? @PaulStollery says “yes!”- it is included in contracts if they don’t hit kpis… work is free. They use a CRM & 3 month average to set expectations & create client confidence. Great & provocative session from @HardNumbers #amecsummit

[Kyle Mason @kyleauto]

A great opener at #amecsummit day 2 by @HugleyA @LinkedIn earlier today. Focus on memories and situational awareness to stay top of mind.