Jenny Hearn

Internet detective in my librarian era 🧡Interested in Archives + Research + Organising Information + Structured Data 🌐 Public sector fangirl 💁‍♀️

[Jenny Hearn @lagringaeterna]

AI Overviews, amirite?

Me & the @torchbox team share our early thoughts on AI in search, after Google's latest reveal:

💥 What we know so far
💥 What's next: 'Search in the Gemini era'
💥 Is SEO dead? (No)
💥 Our approach, advice & what we're doing now

https://t.co/dGXW0eo5om

[Jenny Hearn @lagringaeterna]

@scottygb Sadly not a secret w3w location 😿

[Darryl, Socrates Friend @HoodCertified]

Good day to log out and unplug. I’m not gonna do it, but it’s a good day for it.

[Jenny Hearn @lagringaeterna]

@BenjiNaesen I'm sorry, I'm still on the #GCKUSS train

[Jenny Hearn @lagringaeterna]

@AsdaServiceTeam hello, please can you update the opening hours for the Asda Bedminster store on your website and on Google Business? It says it's open until midnight, but we rocked up at 22.15 and the store was already closed. Thank you!

[Jenny Hearn @lagringaeterna]

@BenjiNaesen #CavToTheTour!!! 🎉

[Jenny Hearn @lagringaeterna]

@LegoLostAtSea @tizwiz45 Thanks for replying, that's super interesting. I'll be keeping an eye out when on the beaches in Weston to see if I do spot anything!

[Jenny Hearn @lagringaeterna]

@LegoLostAtSea @tizwiz45 Ah that's super exciting to hear. Would you be able to say – have any pieces been found as high up as Weston-super-Mare?

[Jenny Hearn @lagringaeterna]

@LegoLostAtSea @tizwiz45 Hello! Is your map accessible online? I'd love to see it if so ☺️

[Jenny Hearn @lagringaeterna]

@Elephantrop @TalkTalk Experiencing the same in BS3 this morning

[Jenny Hearn @lagringaeterna]

@DeanCruddace 😅

[Jenny Hearn @lagringaeterna]

Ok Google, but should I call an ambulance or not?

[Jenny Hearn @lagringaeterna]

@DeanCruddace I also liked the pun (it's going to be a shit show)

[Jenny Hearn @lagringaeterna]

@DeanCruddace And, if not conflicting advice, then repeated advice:

- You have abdominal pain
- You have a pain or lump in your tummy

[Jenny Hearn @lagringaeterna]

@thatkatieberry I've shared concerns about AI Overviews in the health space. The information is not "wrong", but it could be misleading as the health advice seems to shift depending on how you phrase the query: https://t.co/jr0Gm2m6To

[Jenny Hearn @lagringaeterna]

Ok Google, but should I call an ambulance or not?

[Jenny Hearn @lagringaeterna]

@lilyraynyc This post inspired me to get searching 😅

https://t.co/jr0Gm2m6To

[Jenny Hearn @lagringaeterna]

Ok Google, but should I call an ambulance or not?

[Jenny Hearn @lagringaeterna]

* by I, I mean the SEO team at @torchbox

I couldn't imagine a better bunch to be on this crazy train from SGE-ville to AI-town with 🚂 @emm_benn, @seoliviamae, @JessMackereth, @molliearogers & Eleanor

[Jenny Hearn @lagringaeterna]

AI Overviews aren't available in the UK (yet), but they might be rolled out this year.

I* have concerns about what this could mean for health information, not just from an SEO perspective but thinking about the impact on people's lives (YMYL!).