Nikhil Lai

Senior Analyst, Performance Marketing @forrester

ex @marpipe_HQ @simulmedia @lsenews @houseofcommons @generalelectric @wesleyan_u

[Merkle @Merkle]

How do you get stronger signals in a clouded landscape? Hear from @dentsuintl's Alex Langshur & @forrester's @LaiNikhil in our Transform with @Google event. Request an invite now: https://t.co/rOjutW3xYT

[Evergreen & Oak @EvergreenandOak]

Great #awnewyork session on #retailmedia from @forrester's @LaiNikhil! Did you know retail media spend is projected to reach $40B in sales this year - up 39% from last year!

#adtech #MarketingDigital

[Nikhil Lai @LaiNikhil]

@AaronGoldman @adexchanger @SarahSluis @forrester oh gosh 🥹 thank you!

[Aaron Goldman @AaronGoldman]

Great @adexchanger pod with @SarahSluis interviewing @LaiNikhil of @forrester and juicy sound bites like "prisoner's dilemma in data industrial complex" re: Apple DSP https://t.co/xW3IAb4UlS

[Ruben Schreurs 💙💛 @RubSchreurs]

Good piece on @adexchanger by @avargasedits with commentary from @ckane @LaiNikhil and @jaredlansky

https://t.co/o5WbxhNED8

[Mediaocean @TeamMediaocean]

"Brands like @WarbyParker have excelled at brand response advertising..."

Register here for a link to @LaiNikhil's presentation: https://t.co/tbpDYVRf22

[Nikhil Lai @LaiNikhil]

.@lyft's high-margin operating income from ads can offset the cost of acquiring and retaining drivers. @lyft is running a similar play to @amazon, whose operating income from ads offsets losses from product sales and subscription services @cheddar: https://t.co/5AoBAOwxCw

[Mediaocean @TeamMediaocean]

Hear from guest speaker @LaiNikhil of @forrester on proven ways to address the challenges facing #omnichannel marketers.

➡️ Register here for The Mediaocean Current: Omnichannel Transformation: https://t.co/IHntw67wly

[Forrester @forrester]

"Spooked" SMEs let Meta's ad business tumble. In @BBCWorld, analyst @LaiNikhil weighs in on the social media giant's vulnerability. https://t.co/v1d6p1xlGh

[Nikhil Lai @LaiNikhil]

why @netflix chose @Microsoft: https://t.co/SIyKanpXud

[Marpipe @Marpipe_HQ]

back by popular demand 🎉

Can you pick the winning ads?

Share your score and challenge fellow ad nerds. (Screenshots or it didn’t happen.)
https://t.co/QdVUrbZOeD

[Nikhil Lai @LaiNikhil]

@mistrchristophr hope you're feeling better! looking forward to continuing our chat with Susan...

[Dan Pantelo @danpantelo]

There's a lot of fugazi 'guru knowledge' going around out there about creative testing.

I told @Adweek the top 3 biggest misconceptions when it comes to testing your ads.

Happy testing this BFCM my friends 🥂

https://t.co/uFvaG2aB7s

[Marpipe @Marpipe_HQ]

⏳The countdown to Black Friday is ON. Have you started testing your ad creative yet?
Here are five ways to discover which creative elements will have the greatest impact on your ad performance during the most important selling season. https://t.co/6bbltBONB2

[Nikhil Lai @LaiNikhil]

@charl3s maybe more of this? https://t.co/itKgt3PgwL

[Nikhil Lai @LaiNikhil]

Appreciate @herrmanndigital's honesty: “When... [Facebook ads are] 40% less effective, and will continue to become less effective over time, that creates a kind of a panic" and, by the way, causes digitally-native brands to test TV: https://t.co/2BcFf6kifW

[Dave Morgan @davemorgannyc]

Bringing TV ads to premium console games - building a path for marketers to reach the elusive, under 35 year old's in high engagement video @Simulmedia https://t.co/60Whe11rUz #axiosmediatrends @sarafischer

[Nikhil Lai @LaiNikhil]

Streaming accounts for 3/4 of media hype but 1/4 of viewing time:

[Nielsen @nielsen]

Introducing THE GAUGE, Nielsen's new monthly total TV and streaming snapshot 🔥

See how audiences are spending their TV time 👉 https://t.co/dWYaWMr1pl

[Nikhil Lai @LaiNikhil]

Excited for @statbid's event with @Simulmedia about TV's halo effects on digital: https://t.co/gt4pAAKAEv

[Nikhil Lai @LaiNikhil]

1P data and automation will become increasingly significant differentiators @maxwillens @Digiday: https://t.co/bquKT5dWT5