#PlayflyInsights : Gen Z and Millennials are leading the charge for viewership in women's sports!⚡️
Our insights show 22% adults prefer watching women's sports over men's with 1 in 3 Gen Z and Millennial viewers preferring women's to men's.
When @Take5Oil_Change wanted to hit specific markets across the U.S. without making a costly investment in a national ad, it turned to @PlayflySports's @HomeTeamSports web of regional sports networks. @Adweek looks at the advantages of that game plan. https://t.co/syYYJBlZJ2
Love this new student athlete-hosted broadcast from @PlayflySports where Michigan State football athletes @payton15thorne and @JaydenReed5 will provide commentary during Michigan State's men's basketball tourney games. https://t.co/FKd4Z1loPf
The next chapter of NIL at Playfly Sports is here!
Presenting: Campus Cast Live 🔊💻 a student-athlete hosted second-screen experience debuting this weekend with @payton15thorne and @JaydenReed5
More details: https://t.co/s1Tml7sHCn
#sportsbiz#NIL
. @PlayflySports is growing like crazy, including a new office that will open north of Philly next month. It has a basketball court
https://t.co/AfxeZTgaSv
Company was created in 2020 and has doubled in employees to around 400, double-digit revenue growth in every line of biz
In recent years, RSNs have faced an existential threat with the rise of streaming and waning viewership. But Home Team Sports’ revenue and upfront spend are on the rise—even after a fraught 2020 sports season.
Adweek's @_oliviamorley explores how: https://t.co/mJbXAP1CYz
🗞 this just in - an @Adweek deep dive on our @HomeTeamSports division, the engine connecting national advertisers with local, passionate fan bases📺
More from @_oliviamorley below ⤵️
https://t.co/4SLHXAq6lr
#sportsbiz
.@PlayflySports has tapped @WNBA COO Christy Hedgpeth as President of Playfly Sports Properties.
Hedgpeth will oversee Playfly’s 30+ high school, collegiate and multimedia rights properties.
Just last week, our CEO and Founder @maschreiber was a featured speaker at @sbjsbd Media Innovators Conference. Check it out below as he discussed all things Playfly!
📺:https://t.co/vKckLDMRRu
#SBJMIS@SBJ_Events
Simone Biles is the first Olympian to receive her own Twitter emoji.
#simonebiles#simonebiles
She heads to Tokyo as Twitter's most-mentioned U.S. competitor.
multimedia rights holders typically work at the athletic dept level (think: sponsorships, partnerships, licensing deals for schools within their portfolio). but @PlayflySports has found new opportunity with NIL—and they've found it in competitor markets.
https://t.co/Vqbo8oJ5Wx
Want to here me chit chat about some marketing (and my very important thoughts on horror films 👻)?
I’ll be live at 6:30 p.m. with some fellow @TempleUniv Owls at the studio link below ⬇️
https://t.co/mOLolwnZqB