Jake Silverstein

Building Lazy Lighting
350k+ downloads, $650k ARR

10-year iOS dev turned solo founder

[Jake Silverstein @lazyjakee]

Two days ago my app cracked the top 50 in Graphics & Design for the first time.

Today it's #34 in the US. #12 in Mexico, #19 in Canada, #27 in Australia.

Highest it's ever been.
I'm just a solo founder building from Tokyo. Pretty much all of this is from posting organic trial reels on Instagram ⚡️

[Jake Silverstein @lazyjakee]

@naka_9000 I'll be waiting, let's grab a coffee

[Jake Silverstein @lazyjakee]

Are there no solo founders living in Tokyo? Let’s connect 🗼

[Jake Silverstein @lazyjakee]

@abhinayguptha It's pretty much all organic social traffic. I bit on App Store keywords of course but that's all secondary

[Jake Silverstein @lazyjakee]

I'm a solo-founder living in Tokyo.

Just passed 50k mrr. Launched exactly 1 year ago

[Jake Silverstein @lazyjakee]

@mikitamanichau Instagram organic pretty much 100%. Spamming trial reels over and over

[Jake Silverstein @lazyjakee]

@ItsAndyTaylor Just started posting here a week or 2 ago. App growth is fully thanks to organic content on Insta

[Jake Silverstein @lazyjakee]

@omerl3020 Don't use it. What's a reason I should use it

[Jake Silverstein @lazyjakee]

@edogalati Built something that solves a problem for yourself. Make a product with 1 simple feature that solves that problem

[Jake Silverstein @lazyjakee]

@nico_lrx I built it as a hobby project and quickly pivoted it to what it is now. I think it's the best way. Build something for yourself

[Jake Silverstein @lazyjakee]

@ceoonlocalhost To be fair the app uses no AI, and I built it pre-AI with 10 years of iOS dev experience. But I've fully switched to vibe coding

[Jake Silverstein @lazyjakee]

@joshianuj7 Lazy Lighting

[Jake Silverstein @lazyjakee]

@ttoeynattapon Need to try TikTok slideshows, been hearing about them for months.

Can you give me an example of the one you copied?

[Jake Silverstein @lazyjakee]

@levelsio @spacexai The AI responses are so easy to identify though

[Jake Silverstein @lazyjakee]

@garyvee Needed this! Hard to lock in without getting distracted by the noise

[Jake Silverstein @lazyjakee]

@wllsmi_ I think you can create a fair revenue share contract without giving away a piece of the company.

[Jake Silverstein @lazyjakee]

@whyjikim I am near Ueno

[Jake Silverstein @lazyjakee]

If you're a solo-founder building for iOS, let's connect 👋

[Jake Silverstein @lazyjakee]

@vnedyalk0v The idea you come up with should be specifically centered around easy organic content. I think the content should guide the idea, not the other way around

[Jake Silverstein @lazyjakee]

Just passed 100 million views on Lazy Lighting YouTube.

Crazy that it's my 3rd biggest channel for organic and I don't post nearly enough.

How do you handle posting on multiple channels?

[Jake Silverstein @lazyjakee]

@faqdev I'm going on vacation if that happens

[Jake Silverstein @lazyjakee]

@vnedyalk0v Just a main channel for each platform. I don't really do any UGC or influencer marketing. Just self posting. It's a grind but it's gotten me to almost $500k revenue this year

[Jake Silverstein @lazyjakee]

@DanielGriff Let me know when you're out here. Always down to meet up

[Jake Silverstein @lazyjakee]

@liamisbuilding Followed! What are you working on at the moment?

[Jake Silverstein @lazyjakee]

@deeorz That was me 1 year ago. Let's collab, happy to share some insight into growing an app