Leah Kay

[Leah Kay @leaah_kaay]

hi @JewrasicParker

[diplo @diplo]

anyways here’s wonderwall

[Leah Kay @leaah_kaay]

@julhockman it’s rly important as it’s something still rly relevant in my life

[Leah Kay @leaah_kaay]

@julhockman hey can u find the original tweet of me and JGL comparison ty!

[Sydney @sklaiman1996]

I have still have highlighter all over me from that fucking party

[Leah Kay @leaah_kaay]

Was so disappointed to find a BUG in my favorite @chopt salad for lunch today! Definitely not going back for awhile.

[Shakespeare Lyrics @AntiqueLyrics]

Wouldst thou escort me to the town of Funky?

[Elon Musk @elonmusk]

Oh btw I’m building a cyborg dragon

[Leah Kay @leaah_kaay]

@DrSturg Meters are ways to measure the broadcast listener response - this was initially used with an audimeter that Nielsen bought the rights to in 1931. This is a standardized audience measurement for television.

[Leah Kay @leaah_kaay]

@DrSturg I also learned the difference between syndicated and custom research. Syndicated is important because it is data sold to multiple subscribers that standardized numbers for the industry. For example, Nielsen produces syndicated data.

[Leah Kay @leaah_kaay]

@DrSturg Today Dr. Clark told us about Arbitron, the consumer research company that collects data on Radio usage.

[Leah Kay @leaah_kaay]

@mreichenbach2 @DrSturg Such a good article - Love comparison to the "wild west" #SturgChat

[Leah Kay @leaah_kaay]

@MaddyMacKenzie5 @DrSturg I also found this article and thought it provided interesting insights into messaging marketing and its growing influence. More companies should look to this method! #SturgChat

[Leah Kay @leaah_kaay]

@DrSturg A5: This article about messaging #apps points out brands are using direct sales through personalized recommendations. This has a way to go before being fully effective, it definitely will bring in more audiences and drive direct purchases. #SturgChat

https://t.co/vWxGDCZem0

[Matt Reichenbach @mreichenbach2]

@leaah_kaay @DrSturg @pewresearch With so many people using Twitter things are bound to happen. @axios did a really interesting story on a con of Twitter https://t.co/BNaOQlkp3t #SturgChat

[Leah Kay @leaah_kaay]

@mreichenbach2 @DrSturg Yes so true, you definitely have to be careful! According to @pewresearch "nearly six-in-ten Twitter users (59%) get news on Twitter" - so they should be wary as well. https://t.co/3TZ02IafBW

[Leah Kay @leaah_kaay]

@DrSturg Q4: Pros: it's important to study audience engagement on Twitter to see how frequently people are checking news outlet Twitters. Cons: there might not be a large enough audience engagement to get insights #SturgChat

[Matt Reichenbach @mreichenbach2]

@DrSturg A3: As a media analytics major I have specific skills and an understanding of certain tools that directly deal with media metrics related to news and social media. While data science is broad, media analytics is a highly specified industry. #SturgChat

[Leah Kay @leaah_kaay]

@Alexandra_Bater @DrSturg Exactly! I agree with this, and that is a really simple way to put it for employers to understand. We are lucky to receive undergrad degrees for #MediaAnalytics at @eloncomm! #SturgChat

[Anna Cosentino @aCos96]

@DrSturg #MediaAnalytics has a heavy focus on the why behind the what - we discover why a customer made a purchase, watched a show, or even clicked a button. #DataScience captures more of the big picture. I learned how to apply data science tools like #python to more niche ?'s #StugChat